Learn about the ‘What The’ LeBron history, resale details, fake vs real and more in this full guide.

LeBron James and Nike go way back. He was one of those players who was able to enter the NBA with a Nike sneaker already waiting for him. He had a chance to sign a $115 million deal with Reebok but he chose Nike instead with a $90 million deal.

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LeBron James really did see the future and since then we’re witnessing some of the finest sneakers by Nike especially made and designed for the legend. ‘What The’ Lebron colorway for Lebron James was first introduced as Nike Lebron 9 Sample in 2012.

Get into the sneaker reselling game and earn thousands of dollars in profits every month! All you need is the right knowledge and guidance that our Hypemaster Playbook can provide. This Highly Reviewed Guidebook will build the foundation for your entire reselling journey.

Lebron James x Nike

LeBron James Sign a Life Time Deal With Nike – Via Nike

LeBron James conquered the sport to become the greatest athlete of all time, a true global superstar, and perhaps the best basketball player of his generation. King James is the only player who won a championship with 3 different teams (The Cleveland Cavaliers, Miami Heat, and Los Angeles Lakers).

LeBron James was so good that big companies like Nike, Reebok, and Adidas all had their eyes on him. A three-way fight between these companies over King James’ endorsement. (Not to forget this all started before he even played a single game at the NBA)

Reebok went the extra mile and got James and his family behind closed doors and presented them a cheque but on one condition that was to not have any type of communication with Nike or Adidas. But the 18-year-old King James showed he’s a man and returned the cheque. He had to see what others had to offer.

It was a tough decision for him and his family but LeBron went with his heart and signed with Nike on a relatively cheaper deal of $90 million instead of $115 million.

Lebron James then stepped onto the court on his NBA regular-season debut with his first-ever Nike shoes the Zoom Flight 2003.

In 2015 LeBron James then became the first athlete to sign a lifetime deal with Nike. This means we’ll keep on getting those LeBon James sneakers for a good time now.

‘What The’ LeBron

Nike ‘What The’ LeBron 17

Nike’s LeBron has always gotten special treatment. And it makes sense considering the star he is. Every Nike LeBron shoe from LeBron 9 to LeBron 12 and then Lebron 16 to LeBron 18 has gotten the ‘What the’ treatment which is usually released at the end of the series fusing all the previous styles into one ‘What The’ LeBron sneaker.

Nike Introduced three iconic Air Max models. The “What the Kobe” version of the Zoom Kobe VII for Kobe Bryant and then we saw the same “What The” treatment for the LeBron 9 collection for the first time in 2012.

‘What The’ LeBron 9

Retail Price: –

Estimated Resell: –

Release Date: 2012

Colorway: Multi-Color

This took inspiration from the earlier LeBron 9 versions, This version of ‘What the’ LeBron was actually never released to the public apart from a few of the samples that were leaked.

We can see an orange streak in the patterned midsole that complements the cool color combination on the upper. The shoe’s design blends a Flywire lacing system with a Hyperfuse composition to create a lightweight, locked-down fit. The Max Air and Nike Zoom technologies are also present for comfort and reducing impact.

‘What The MVP’ LeBron 10

Retail Price: $200

Estimated Resell: $1700

Release Date: Friday, May 10th, 2013

Colorway: Dark Atomic Teal/Reflective Silver/Tide Pool Blue

A limited-edition LeBron 10 “What The MVP” was was released celebrating LeBron James’ fourth NBA MVP award. The shoe was a mashup of many iconic LeBron 10 colorways including the Prism, Area 72, and BHM. The shoe was also packed with the Dynamic Flywire technology and Zoom Air cushioning with a gold played MVP branding on the tongues.

‘What The’ LeBron 11 Premium

‘What The’ LeBron 11 Premium

Retail Price: $250

Estimated Resell: $300

Release Date: Saturday, September 13th, 2014

Colorway: Black Lava/Silver Ice-Galaxy Blue

The Nike LeBron 11 Premium was released to celebrate the 10th anniversary of LeBron James’ trademark series. The LeBron 11 Premium was packed with multiple colors each taking inspiration from the previous 10 signature models including the Tongue from LeBron 7, Ohio from LeBron 5, Big Bang from LeBron 9, Miami Lights from LeBron 8 V/2, and many more.

‘What The’ LeBron 12 SE

lebron james sneaker
‘What The’ LeBron 12 SE

Retail Price: $250

Estimated Resell: $550

Release Date: Saturday, September 26th, 2015

Colorway: Multi-Color/Phantom 

The ‘What The’ LeBron 12 SE was inspired by two teams Chicago Bulls and Dallas Cowboys that had a great impact on Lebron’s life. We can see an oversized 23 on the sides panel of the right shoe with the Air Jordan 11’s carbon fiber midsole and white outsole with hexagonal Zoom Air technology.

‘What The’ LeBron 16

‘What The’ LeBron 16

Retail Price: $250

Estimated Resell: $5270

Release Date: Sunday, September 09th, 2018

Colorway: Multi-Color

The ‘What The’ LeBron 16 also knows as ‘1 thru 5′ because of LeBron James’ ability to play all 5 positions on the court. This silhouette was inspired by the first 5 releases of LeBron 16 and it’s also a mismatched pair with only Battleknit 2.0 upper and Max Air cushioning in common.

‘What The’ LeBron 17

lebron what the 17
‘What The’ LeBron 17

Retail Price: $200

Estimated Resell: $120

Release Date: Monday, June 15th, 2020

Colorway: Multi-Color

As usual, the LeBron 17 were also treated with the ‘What The’ treatment, and this silhouette was inspired by “Mr. Swackhammer, multi-color knits from the “James Gang” and the laces are dressed in Los Angeles Lakers gold.

Yes, there is a What The’ LeBron 18 as well that pays homage to all the popular LeBron sneakers that ever came out check out its full guide here.

Where To Buy ‘What The’ LeBron sneakers?

You can purchase ‘What The’ LeBron sneakers from aftermarkets like StockX and GOAT where you can find all previous versions of ‘What The’ LeBron even the very old ones.

For new releases of ‘What The’ LeBron you can always purchase from the Nike SNRKS app.

Real VS Fake

What The LeBron 11 Real (on the left) VS Fake (on the right)

The problem with online shopping is that you can’t see the tangible product and have to put in your trust in some pictures and the goodwill of the company.

When you buy from authentic websites like Nike you are guaranteed original products but when you deal in the aftermarket there is always a high chance of getting scammed with a fake pair.

How to make sure you got an original pair?

  • Keep an eye for minor details and always compare them with authentic images.
  • Check for printing and stitching quality. Replicas often have bad printing and stitching quality.
  • Check for authentic materials used in the sneaker

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Begin your sneaker resale career today. Starts with a FREE preview of our Hypemaster Playbook.
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Take your reselling game to the next level


Sarim A

Thanks to sports, Sarim's love for sneakers began and has grown ever since. He's been part of the sneaker culture for many years, seeing it evolve and grow more serious over time. A particular favorite pair of sneakers for him is the Air Jordan 3 'White Cement'


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