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How The Air Jordan Brand We All Know And Love Came To Be 
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How The Air Jordan Brand We All Know And Love Came To Be 

The beginning of MJ  Arguably the most important names and brands in sneaker culture, the Air Jordan brand is often placed at the center of any sneaker-head obsession, but how did the brand become what it is today and how did a basketball player from Wilmington, North Carolina, become the face of some of the most iconic sneakers to ever exist.  Of course, there is no Air Jordan Brand without Micheal Jordan, so it’s only right we take a brief…

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