Air Jordan Retro : Major August 2025 Releases
August just hit, and you know what that means summer’s winding down and Back To School season is about to go crazy. Every sneakerhead knows the first week of school is basically your personal fashion week, so nailing that shoe rotation is crucial. Good news: Jordan Brand came through with some absolute heat this year. We̵7;re not just talking hallway flex pieces either a few of these drops are straight up “Sneaker of the Year” contenders that’ll have your classmates doing double takes. From fresh retros to unexpected colorways, there’s something for every type of sneaker fan heading back to class.
Let’s be real that UNDEFEATED AJ4 is basically impossible to cop unless you’ve got bot level luck. But don’t sweat it if you take the L, because August’s Jordan lineup is stacked with underrated heat. The Air Jordan 10 “Steel” might be this year’s dark horse that icy grey leather hits different in person. Then you’ve got the French Blue 12s bringing pure 2000s nostalgia (remember when every hooper rocked these?). And just to mess with us, Jordan Brand cooked up a pizza themed AJ4 for kids only complete with pepperoni detailing that’ll have grown collectors begging for their size.
Keep your eyes peeled for the Awake NY collab too those AJ5s are rumored to drop any day now. While we’re still waiting on official dates from Jordan Brand, insider chatter suggests both colorways could hit shelves before August wraps. The preview pics alone have collectors hyped, with Awake’s signature NYC edge transforming the classic 5 silhouette into something fresh. If you slept on previous Awake collabs, this might be the one that changes your mind. Just don’t blame me when your bank account starts crying.
1. Air Jordan 4 GS “Pizza” : August 1st
August’s sneaker madness starts with the most savage tease of 2025 a pizza themed Air Jordan 4 that’s kids only. Forget the women’s denim 4s or that impossible UNDEFEATED collab, this August 1st drop is straight up cruel for adult collectors. That cheesy pepperoni detailing? The saucy red accents? Jordan Brand knew exactly what they were doing serving up the year’s most delicious L for grown ups while the littlest sneakerheads feast. Maybe if we all beg enough, they’ll drop our sizes next year.
SKU: IH2094-200
RETAIL PRICE: $160
RELEASE DATE: Aug 1, 2025
2. Air Jordan 10 “Steel” : August 2nd
Don’t sleep on the Air Jordan 10 “Steel” this August this might be the low key gem of the month. We’re talking a full blown ’95 throwback here, right down to that polarizing toe cap detail MJ famously hated back in the day. Yeah, the same one he demanded they remove after the originals dropped. It’s wild that Jordan Brand kept it for this retro, but honestly? That’s what makes it special.
The best part? You won’t need bot level skills to cop these. They’re hitting all the major retailers in full family sizing, so whether you’re an OG collector who remembers the first run or a new fan discovering these for the first time, that sleek steel grey leather is about to look real nice on your feet. Just don’t be surprised when your non sneakerhead friends ask why there’s a weird extra piece on the toe that’s your cue to school them on some MJ history.
SKU: HJ6779-104
RETAIL PRICE: $215
RELEASE DATE: Aug 2, 2025
3. UNDEFEATED x Air Jordan 4 : August 2nd
Last Call Alert: If you’re just seeing this now, chances are you’re already behind. UNDEFEATED wrapped up their in store and online raffles faster than a sneakerhead spotting fake Jordans. Your final shot? The online drop this Friday, August 2nd. But let’s keep it real between the bots and the hypebeasts, your chances are slimmer than a sole separating from a worn out AJ1.
Pro tip: Set those alarms, prep your payment info, and pray to the sneaker gods. You’ll need all the luck you can get.
SKU: IB1519-200
RETAIL PRICE: $230
RELEASE DATE: Aug 2, 2025
4. Air Jordan 4 “Denim” : August 9th
Yo, Jordan Brand just dropped another women’s exclusive that’s pure fire. This new Air Jordan 4? Straight up channeling that classic summer uniform we all love crisp white kicks looking fresh with denim accents, plus gold hits that pop like your go to hoop earrings.
I’ve seen the early pairs in hand, and the details are insane. They didn’t just print a denim pattern, it’s actual textured fabric that’ll break in nicely. And that gold Jumpman on the back? Perfect finishing touch.
These are gonna sell stupid fast. If you’re about that clean, wearable heat, set your reminders now. Just saying your summer ‘fits are about to level up.
SKU: IB6716-100
RETAIL PRICE: $220
RELEASE DATE: Aug 9, 2025
5. Air Jordan 40 “The Classic” : August 9th
Jordan Brand’s bringing the heat with the Air Jordan 40’s debut colorway that crisp white and black combo we first fell for. But hold up, this is just the opening act. Word is they’ve got more color options coming before August wraps, so if this OG look isn’t your vibe, stay tuned.
6. Air Jordan 12 “French Blue” : August 16th
The French Blue 12s are back for the third time, and they’re hitting different this year. Remember when these first dropped in 2004? Back when we were rocking Motorola Razrs and watching the Pistons wreck shop? Then they came through again in 2016 looking fresh as ever.
Now they’re bringing that same icy blue and crisp white magic in full family sizes. The leather on these? Buttery soft way better than that stiff stuff Jordan Brand be putting on some Retros lately. And that translucent outsole still pops like it’s 2004.
Best part? Since 12s don’t get the same hype as 1s or 4s, you might actually have a fighting chance to cop without selling a kidney. But don’t get too comfortable that blue still hits hard enough to sell out.
SKU: CT8013-114
RETAIL PRICE: $205
RELEASE DATE: Aug 16, 2025
7. Nigel Sylvester x Air Jordan 1 Low OG “Better With Time” : August 16th
Nigel Sylvester’s come a long way from Queens, and it shows. Dude went from grinding on NYC streets to becoming one of the most in-demand collaborators in the game. Between repping McDonald’s and pushing subway safety campaigns, he still finds time to drop heat with Jordan Brand like this new Air Jordan 1 Low OG “Better With Time.”
The whole vibe? Made to look like it’s already been lived in. Scuff marks, faded leather, that broken-in feel like your favorite pair you’ve had for years but better, because it comes that way fresh out the box. It’s a love letter to sneaker wearers who believe kicks look best when they’ve got some miles on ‘em.
And knowing Nigel’s hustle? This collab’s gonna move fast. Dude doesn’t miss.
SKU: IB8958-001
RETAIL PRICE: $165
RELEASE DATE: Aug 16, 2025
8. Air Jordan 40 “Blue Suede” : August 20th
The second Air Jordan 40 colorway pays tribute to MJ’s North Carolina days, decked out in that classic Tar Heel blue. It’s the same shade that reminds everyone where the GOAT sharpened his game before taking over the NBA. These drop August 20th for $205 a must-cop for anyone who loves a clean Carolina-inspired pair.
SKU: HM9931-400
RETAIL PRICE: $205
RELEASE DATE: Aug 20, 2025
9. Air Jordan 1 Retro High OG “Shattered Backboard” : August 23rd
The legendary Air Jordan 1 “Shattered Backboard” returns August 23rd and this time, everyone gets a shot. Jordan Brand’s dropping these in full family sizes, so whether you’re a longtime collector or just starting out, that iconic orange-and-black colorway is finally within reach.
Best part? This is a mega GR (general release), meaning you won’t have to battle bots or camp out. Pairs will be sitting on shelves and sites for a while. Play it smart, wait a few weeks, and you might even snag ‘em below retail.
SKU: DZ5485-008
RETAIL PRICE: $185
RELEASE DATE: Aug 23, 2025
10. Air Jordan 5 “Luminous Green” : August 30th
Heads up an Air Jordan 5 “Luminous Green” is rumored to drop August 30th as a women’s exclusive. No pics yet, but it’s already popping up on retailer calendars, so we’ll update you as soon as those first leaked images surface. If you’re into bold colorways, this might be your next cop.
SKU: IM7592-130
RETAIL PRICE: $205
RELEASE DATE: Aug 30, 2025
11. Awake NY x Air Jordan 5 : August 17th
Awake NY’s Air Jordan 5 collab is shaping up to be one of August’s most anticipated drops, with both the Ice Blue and Bubblegum colorways rumored to hit shelves this month. While we’re still waiting on official confirmation from the NYC streetwear brand (any day now…), early whispers suggest this could be one of those rare collabs that actually lives up to the hype.
SKU: DV4982-600
RETAIL PRICE: $230
RELEASE DATE: Aug 17, 2025
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