A New Era of Streetwear: Adidas X FEAR OF GOD in 2023-Will it Change the Game?
Jerry Lorenzo, the visionary designer behind Fear of God, made a bold move for his latest fashion show. On April 20, 2023, Lorenzo chose the iconic Hollywood Bowl as the venue to showcase his latest creations.
This decision was not arbitrary, as the Hollywood Bowl holds a special place in Lorenzo̵7;s heart. Being close to where he lives, he has seen countless performances by artists ranging from Christopher Cross to Wu-Tang Clan and Nas.
The show’s location perfectly aligned with Lorenzo’s vision of Fear of God: special, welcoming, and personal. The event was not only a celebration of Lorenzo’s brand, but also marked the long-awaited reveal of his collaboration with Adidas, which he has been preparing for nearly two years.
What is the FEAR OF GOD brand?
Fear of God is a self-sufficient American brand that specializes in luxury fashion. Established in 2013 in Los Angeles by Jerry Lorenzo, the company focuses on creating timeless and wearable garments that embody the American spirit. The brand’s exceptional interpretation of American culture has become a symbol of contemporary society. Fear of God pays homage to its exceptional heritage through deliberate and refined fusion techniques, using top-quality materials and skilled craftsmanship.
Fear of God “Essentials” line
Founded in Los Angeles in 2018, Fear of God ESSENTIALS quickly established itself as a breath of fresh air in the world of streetwear. The brand’s focus on simplicity and quality is a refreshing departure from the flashy logos that have dominated the scene for far too long. The ESSENTIALS line has become known for its honesty and authenticity, injecting a sense of humility into the world of high-end streetwear. In this blog post, we’ll dive deeper into the ethos of Fear of God ESSENTIALS and explore how it has transformed the streetwear landscape.
Jerry Lorenzo also collaborated with Nike and made a classic luxurious basketball shoe.
To fully grasp this crucial aspect, it’s important to understand how Jerry Lorenzo shaped the Nike collaboration to align with his creative vision.
Jerry Lorenzo’s collaboration with Nike resulted in the creation of the visually stunning and high-end Nike Air Fear of God 1, which introduced a new silhouette to the world of sneakers. This new design, inspired by the Nike Air Max 180, featured a tall trim, minimal aesthetic, and mostly tonal colorways, with a price tag of $350 USD.
The first colorway, black, debuted on December 15th, 2018, followed by other colors such as Orange, “Frosted Spruce,” and “Amarillo.”
The Nike x FEAR OF GOD partnership also included other popular models, including the Nike Air FEAR OF GOD Shoot Around, Nike Air Skylon 2, Nike Air FEAR OF GOD Moc, and Nike Air FEAR OF GOD Raid. Jerry Lorenzo also released new versions of the Converse Chuck 70 under his ESSENTIALS line. The final release of the Nike x FEAR OF GOD collaboration was on November 19th, 2020.
Jerry Lorenzo’s Surprising Move: Leaving Nike for Adidas as His Next Creative Endeavor
On December 22nd, 2020, Adidas dropped a bombshell announcement that left many sneakerheads and Fear of God fans stunned: Jerry Lorenzo had entered into a long-term partnership with Adidas, severing his ties with Nike Inc.
The press release revealed that Lorenzo would assume the role of Creative Director of Adidas Basketball, in addition to launching a new arm of the Fear of God brand – Fear of God Athletics – which will focus on performance basketball and active-lifestyle products. Here’s everything we know about the collaboration so far.”
After 2 years: The big reveal in the Hollywood bowl!
April 20, 2023, Jerry Lorenzo picked the Hollywood Bowl for his show because he thinks it’s an important and famous place. It’s close to where he lives, and he’s seen many different musicians perform there. The location was important to him because it was special, welcoming, and personal, which is also how he sees Fear of God.
Rapper Pusha T wore the new Adidas collaboration from Fear of God. The name of the sneaker is still unknown, but it has a simple design with two lacing systems to hold and lock the mid-foot.
At the show, Jerry Lorenzo showcased a full Adidas x Fear of God outfit. The hoodie has a fresh stripes logo, and the joggers have the Adidas name on them.
The collection will be released in the 3rd or 4th quarter of the year. To stay updated on the release date, download and confirm your subscription to the Adidas app. You can also join our Discord group to receive advance notifications and easy access links to purchase this hyped Fear of God Adidas collaboration.
Click this link and use code FRESH12 to get a discount: