No doubt, the Off-White brand is responsible for revitalizing the demand for Nike Air Jordans, in turn increasing the sneaker resale market as a whole.

As a fashionable addition to your shoe rotation, these hype kicks are incredibly in demand, incredibly limited, thus incredibly expensive.

The designer of Off-White 8/03/26/business/louis-vuitton-virgil-abloh.html">Virgil Abloh was recently appointed as the menswear designer for Louis Vuitton in the Spring of 2018, which certainly raised the frenzy around the brand, especially its releases with Nike and Converse.

Very few people know how to get them for retail, and they profit if their intention is to resell them and they save hundreds of dollars if their intention is to keep them.

The average Off-White Jordan in 2017 retailed for about $200 and resold for around $1000.


Many dream to never pay resale again for limited release sneakers.

How do you get them for retail?

Learn some basic techniques for fulfilling this dream here, like manual methods and using software like a sneaker bot.

We also have an in depth, highly reviewed Hypemaster Playbook that will take you through all you need to know to start or grow a profitable resale business, including how to get shoes at retail or even below in large amounts.

You have multiple chances to get these shoes, whether you’re keeping or reselling.

Educate yourself to get an edge.

At the time of this writing, in April of 2018, we are expecting one shoe model this month that will sell for close to $1000, and two more that will drop in May that will certainly sell for over $1000 at their peak, both having a retail under $200:

The Off-White Air Vapormax “White” (Apr 14 2018)

Air Vapormax "Off-white" white 2018
Air Vapormax “Off-white” white 2018. From

These shoes will be available on, Doverstreetmarket (multiple websites for US and UK), (UK website).

Expect the Off-White Jordan 1 and Chuck Taylors to be available on these websites too, just follow their social media for accurate updates as the time gets closer to the release day.

The Off-White Nike Air Jordan 1 UNC (TBA May 2018)

Air Jordan 1 "UNC Off-White" 2018
Air Jordan 1 “UNC Off-White” 2018 from @py_rates on Instagram

The Converse Chuck Taylor Hi Off-White (May 10 2018)

stockx Off White Converse Chuck Taylor All Star Hi
The Converse Chuck Taylor All-Star Hi x Off-White on

Off-White Nike Zoom Air “FOAM Football, Mon Amour” Collection, Orange and Black June 2018

Screen Shot 2018 06 03 at 4.23.53 PM


Off-White Nike Air Presto 2018 (Release date TBA)

off white presto nike 2018
The off white presto nike from Instagram @highsnobiety


We will start by saying that both of these shoes are available directly from

You need to familiarize yourself with the website, and if you don’t already, create a Nike and Nike + account so you can participate in your chance of winning these shoes through the Nike Draw, either on the website or through the SNKRS app.

A select few retailers will carry the shoes.

Check the list of physical retail stores that carry the shoes, and go to the nearest one and ask the employees for release details, whether it’s first come first served, or a raffle.

Online retailers will carry the store too, so be sure to follow social media accounts and forums related to rare sneaker releases like Hypebeast and High Snobiety that will tell you which ones do.

Take note of the release times, and set calendar reminders, and make sure you get on the websites exactly at the time translated to your local time as sometimes these stores are overseas or in different time zones.

An advanced technique to use once you know which online stores are carrying the Off-White Jordans is to check if the website is a Shopify website.

Here below, we see that streetwear and rare shoe retailer Kith, which may be carrying Off-White Jordans, is a Shopify website:

Kith nyc website shopify

You can do your own research and look for ecommerce bots that are Shopify specific, and once you correctly set them up with the links and the other ingredients to run, you will greatly increase your chances of getting one or possibly many pairs of Off-Whites for retail.

Social Media Raffles

Enter as many social media raffles as possible. has one of the best compilations of all raffles, so check them out. Simply go to their home page a few days before the release date, and they’ll post up all the available links to enter into social media raffles for the specific model of shoes. They won’t post it any earlier than 4 days before the drop, so check 2 days before and keep checking up until the day of the release so you can enter the raffles accurately.

Be sure to follow all the rules so you can enter, which can include tagging friends on an Instagram post and/or reposting a picture to your page.

Although your chances of winning are slim, doing this is free, and you’ll have a better chance of winning this than your gas station lottery.

Use Sneaker Bots

For an in depth look at how to use sneaker bots, check out this post here.

Basically, a bot is a software that does the checkout process for you, so you don’t need to worry about getting up early and pressing buttons super fast exactly at a release time. Although bots have a learning curve and are sometimes hit or miss, they are absolutely critical to use if you want to buy multiple pairs at a time.

Ask around in the community

Network in your local sneaker community, build relationships, and soon enough you’ll find a high volume dealer, whether it’s in the form of a consignment store, an individual who uses multiple sneaker bots, or someone who has a relationship with a retail account for Nike or Adidas.

With key relationships and enough liquid cash, you’ll be able to get deals that are not available to the public, including and certainly not limited to Off-White Jordans.

To dive right in as a newbie, you need to know the proper terminology, have a respect for the history, and understand the market, which you can get a taste for right here.

Last of all, good luck! You’ll need luck on your side as nothing is ever guaranteed, although doing all of the things above will greatly increase your chances of securing your very first pair of the coveted Off-Whites, Yeezys or Supremes.

Shop Off-White shoes at GOAT and Flight Club.

Take your reselling game to the next level




JV was inspired to start Six Figure Sneakerhead after having more people asking questions than he could answer about sneaker reselling when they saw the success he was having. His intention is to create the top resource for sneaker resale education worldwide and loves to see when customers succeed, and he's always accepting feedback for all offerings which are constantly updated to suit the customer needs and the current times.

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  1. Shornay

    Thank you for this information.