The world of sneakers is constantly evolving with new styles, designs, and collaborations popping up every season. However, the Swarovski x Ja 1 ‘Midnight’ collection stands out as a truly unique and glamorous addition to the sneaker world.

These sneakers combine the unparalleled craftsmanship of Ja 1 with the exquisite crystal work of Swarovski, resulting in a stunning range of footwear that truly sparkles. In this article, we’ll take a closer look at the Swarovski x Ja 1 ‘Midnight’ collection and explore what makes these sneakers so special.

Image of sparkling diamonds, courtesy of Unsplash.
Courtesy of Unsplash.

Before we take a look at the Swarovski x Ja 1 ‘Midnight’ we are going to take a look at a similar air of Swarovski sneakers and compare the two.

Swarovski x Wmns Air Force 1 LXX ‘White’

  • Retail Price: $450
  • Average Resell Price: $405
  • Colorway: White
  • Release Date: Thursday, December 2, 2021
  • Style Code: CV7668-100
Image of the Swarovski x Wmns Air Force 1 LXX 'White' courtesy of GOAT.
Courtesy of GOAT.

The monochrome design of the Swarovski x Nike women’s Air Force 1 LXX “White” is brought to life with retroreflective Swarovski crystals. A modular four-piece shroud, developed especially for Nike and inspired by road reflectors, is screwed down on the white leather upper and is coated with 228 unfaceted crystals.

An encapsulated Air-sole heel unit is featured on a matching white rubber cupsole for little cushioning. A little screwdriver that comes with the shoe that is encrusted with Swarovski crystals may be used to personalize it.

As far as the reselling price goes, this sneaker doesn’t do too well. it’s clearly not an everyday sneaker and perhaps the blingy design prevents people from really wanting the sneaker.

Either way, this sneaker doesn’t do well in the sneaker market. But keep your hopes up for the next sneaker!

Swarovski x Ja 1 ‘Midnight’

  • Retail Price: $400
  • Average Resell Price: $631
  • Colorway: Anthracite, Metallic Silver, Cobalt Bliss
  • Release Date: Saturday, March 18, 2023
  • Style Code: FJ4234-001
Swarovski x Ja 1 'Midnight'
Courtesy of GOAT.

About the Sneaker

The Swarovski x Nike Ja 1 “Midnight” elevates Ja Morant’s first signature sneaker. A wraparound Swoosh embellished with real Swarovski crystals decorates the upper’s blacked-out design, which is made of airy mesh and tumbled leather.

The sneaker features a Crystalline ’12 AM’ shoelace tag glitter over the lace bed, and tonal woven tongue tags are embellished with Ja’s unique emblem. The sneaker is supported by a translucent rubber outsole that has the inscription “It’s 12 AM Somewhere” and rides on a black Phylon midsole.

The Resell Price

With such a high retail price ($400), the Ja 1 Midnight is a sneaker that we wouldn’t normally expect to have a huge resell price.

That being said, this sneaker does incredibly well on the sneaker resell market, with an average resell price of $631, leaving tons of room for profit.

Ja Morant is a huge NBA star and having his sneaker as the sneaker adorned in Swarovski crystals definitely adds to the hype and therefore the reselling price.

Where to Buy the Swarovski x Ja 1 ‘Midnight’

At Sneaker Flippers we recommend two websites to purchase 100% legitimate sneakers:

  1. GOAT – a mobile app that allows users to buy and sell authentic sneakers, with features like buyer and seller protection and an extensive sneaker database.
  2. Flight Club – a sneaker marketplace that allows buyers and sellers to trade rare and exclusive sneakers, with locations in several major cities across the world.

How to Cop Profitable Sneakers Today

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You wait in the release line or in the queue online, only to end up with nothing.

If you want to truly learn how to cop profitable sneakers consistently, you absolutely have to check out our Hypemaster Playbook. It is literally the step-by-step guide to making money with sneakers!

Frequently Asked Questions

What is Swarovski?

Swarovski is a luxury brand that produces crystal products, including jewelry, figurines, and accessories. The company was founded in Austria in 1895 and has since become a leading name in the luxury goods industry.

What other sneaker collaborations has Swarovski done?

Swarovski has collaborated with a number of high-end fashion brands to create crystal-encrusted sneakers, including Adidas, Puma, and New Balance. These collaborations have resulted in limited-edition sneakers that are highly sought after by sneaker collectors and fashion enthusiasts alike.

Who is Ja Morant?

Ja Morant is an American professional basketball player who currently plays as a point guard for the Memphis Grizzlies in the National Basketball Association (NBA). He was drafted second overall by the Grizzlies in the 2019 NBA Draft and has since become known for his impressive athleticism and court vision.

What is the inspiration behind the design of the Swarovski x Nike products, and what kind of consumer is the collaboration targeted towards?

The inspiration behind the design of Swarovski x Nike products may vary depending on the specific collaboration, but generally, the partnership is known for creating sneakers and apparel that feature Swarovski crystals in unique and eye-catching ways. This collaboration is typically targeted toward fashion enthusiasts and sneaker collectors who are looking for high-end, limited-edition products that are both stylish and unique. The collaboration may also appeal to fans of Swarovski and Nike who appreciate the quality and craftsmanship of both brands.

Take your reselling game to the next level


Jimmy McPherson

Jimmy McPherson

Jimmy is the former founder of Midwest Soles, a sneaker and streetwear reselling company. He's a current business student with a continued passion for sneakers and sneaker reselling.


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