Jordan Brand is not coming in slow and is seemingly leaving Adidas in the dust with back-to-back hits and exciting releases. Today, we go through our picks for the best sneakers to resell in February 2023. Stay tuned as we go through the top confirmed releases!

Best Jordans to Resell this February 2023

Jordan Brand seems to be pulling ahead of the three stripes significantly, especially after the falling out with Ye.

Now, the ball is in the Jump-Man̵7;s court, and they are taking advantage with an explosive 2023. On that note, check out our top picks for the best releases of 2023 so far. Thankfully, that means we get access to many new sneakers in incredible colorways.

With that out of the way, let’s get right on the list!

February 2023

Air Jordan 2 Retro Lucky Green: A Closer Look

  • Retail Price: $175
  • Estimated Resell: $250
  • Release Date: Friday, February 3rd, 2023
  • Colorway: White/Lucky Green-Sail-Light Steel Grey
  • Style Code: DR8884-103
Air Jordan 2 Retro Lucky Green Quarter View
Air Jordan 2 Retro Lucky Green Quarter View

Lucky Green has been a popular hue for Jordan Brand over the last several years, appearing on vintage shoes like the Air Jordan 1 and Air Jordan 13 and more current incarnations like the Air Jordan 1 Low Elevate.

Compared to the previous models, Kelly green is utilized less often in this iteration of Michael Jordan’s second trademark Air Jordan.

It complements the white leather that makes up the basis of the shoe and is utilized on the tongue’s trim and logo as well as the heel, collar, and forefoot piping.

Off-white details on the heel and midsole, a slight black gradient fade on the piping mentioned earlier, and touches of grey on the outsole provide some more flair.

Join the Winner’s Circle if you’re interested in getting exciting shoes like these!

These sneakers will be hyped and will likely also yield some decent profits. Expect profits of around $60 per pair or more.

The Air Jordan 2 usually would not yield decent returns several years ago, but now, it seems to be having a resurgence.

Air Jordan 4 Olive Green

  • Retail Price: $210
  • Estimated Resell: $300+
  • Release Date: Thursday, February 9th, 2023
  • Colorway: White/Seafoam-Dark Ash-Neutral Grey
  • Style Code: AQ9129-103
Air Jordan 4 Olive Green Quarter View
Air Jordan 4 Olive Green Quarter View

The Air Jordan 4 had a very busy couple of years, and this time, Jordan Brand aims to bring the same intensity to 2023 with a plethora of released planned throughout the rest of the year.

A few very notable releases will be coming this month, such as the Air Jordan 4 Olive Green.

The 1989 design of smooth white leathers, black embellishments, and neutral grey soles is the inspiration for this new version, which only switches the namesake color for another.

In direct contrast to the strong black and white in its immediate surroundings, it now has soothing green accents throughout the eye stays, midsole, tongue logo, and liners.

 There won’t be any Nike Air branding on this release, but “Jordan” wordmarks are likely to be used below, and Jump Men are anticipated to be used at the heels.

Although not much is known about these sneakers, they are expected to be decently profitable and will sell for north of $300 per pair.

These are definitely not to be slept on!

Air Jordan 4 SE Craft Photon Dust

  • Retail Price: $210
  • Average Resell: $350+
  • Release Date: Saturday, February 11th, 2023
  • Style Code: DV3742-021
Air Jordan 4 SE Craft Photon Dust Quarter View
Air Jordan 4 SE Craft Photon Dust Quarter View

The Air Jordan 4 SE Craft “Photon Dust” is one version that is beginning to stir interest. Jordan Brand already has its sights set on releasing a slew of inline heat next year.

The upgraded version of the Tinker Hatfield-designed classic initially appeared online in November, but today, thanks to Nike, we can finally have a look at the pair’s official photos.

This Jump Man product differs from earlier AJ 4 iterations we’ve seen due to the changes made to the content.

The tongues, mudguards, additional collar panels, and often netted regions like the lower throat and mid-foot are all made of buttery suede that is dressed up in the shoe’s name-brand shade.

Beige accents are also present since they decorate the eyelets, tongues, and heel counters where the Jordan logo is located. The inside sides of the tongues are lined with cozy-to-touch soft fleece material. Dark grey outsoles finish off the design.

As with most OG and Retro Air Jordan 4s, they likely will sell for a profit as this silhouette is hot right now. Expect very decent gross profits of over $100 per pair if you want to sell these.

Air Jordan 1 High ’85 Panda

  • Retail Price: $200
  • Estimated Resell: $350+
  • Release Date: Wednesday, February 15th, 2023
  • Style Code: BQ4422-001
Air Jordan 1 High 85 Panda Quarter View
Air Jordan 1 High 85 Panda Quarter View

The two-toned “Black/White” color combination, which is widely regarded as a fan favorite, makes an official comeback on the Air Jordan 1 High ’85 model from Jordan Brand. Following an early sneak-peak released earlier last spring, the panda-like hue adorns the silhouette for the first time since 1985.

The classic ’80s design of the high-top shoe is enhanced by three more updated variations, including the “Varsity Red,” “Neutral Grey,” and “Georgetown” colors. The typical black and white colors are now used to enhance the silhouette, with white accents added to the perforated toe boxes, medial panels, and ankle regions.

Black overlays are added to the previous ones in the premium leather composition, and they also touch the profile Swooshes that protrude from the tails. The exterior-facing ankle flaps have contrasting Wings logos, and the nylon tongues provide a touch of tactile interest with tonal badges embroidered with Nike branding.

The offering is completed by a comparable insole style, which is placed on top of engraved midsoles and black rubber soles.

On the secondary market, expect these kicks to be very profitable, as the Jordan 1 High ’85 is likely one of the brand’s most sought-after silhouettes.

Expect gross profits of around $150 per pair or similar.

Air Jordan 1 High Reverse Laney

  • Retail Price: $180
  • Estimated Resell: $300+
  • Release Date: Friday, February 17th, 2023
  • Style Code: FD2596-700
Air Jordan 1 High Reverse Laney Quarter View
Air Jordan 1 High Reverse Laney Quarter View

The Air Jordan 1 “Laney” colorway has been restored and tweaked by Jordan Brand for a brand-new but well-known release.

The “Laney” is the second Air Jordan 1 release after a similar design was launched in 2013. Laney High School in Wilmington, North Carolina, where Michael Jordan played high school basketball, served as the inspiration.

This new “Laney,” a women’s colorway, features a “Varsity Royal/Varsity Maize-Sail-Fire Red” color combination that, in essence, flips the aforementioned 2013 pair.

Royal blue hits are now located on the mudguards, eye stays, Swooshes, heels, and collar flaps, whereas the maize is found on the toe boxes, quarter panels, and collars.

However, Jordan Brand has distinguished this Air Jordan 1 from its collegiate predecessor by introducing touches of Chicago Bulls-esque red and black on the tongue tag and by attaching a sky blue and red hangtag that matches the colors of Chicago’s city flag.

The overall appearance would be virtually identical to that of the Nike Dunk Low “UCLA.”

Once again, colorways like this are profitable and in high demand. This has been a great month, and the reverse Laney made it even better.

Expect gross profits of around $120 per pair or more depending on how limited these are.

Air Jordan 13 Retro Playoffs

  • Retail Price: $210
  • Estimated Resell: $250
  • Release Date: Saturday, February 18th, 2023
  • Colorway: Black/True Red-White
  • Style Code: 414571-062
Air Jordan 13 Playoffs Quarter View
Air Jordan 13 Playoffs Quarter View

This time-honored hue had its court debut in the 1998 All-Star Game and was a mainstay of the six-time champion’s rotation throughout that year’s playoff run.

Even though we haven’t yet seen any official photos of the classic pair, it’s quite probable that the shoes will be making a comeback in their original design.

Expectations call for solid black dyed side panels, suede mudguards, leather toe overlays, laces, and tongues with red and yellow highlights on the tongue badges and the Jordan Brand logo on the lower neck and outsole. The collars will continue to display the 13’s characteristic green holograms.

The first standalone image of the remastered version of the Air Jordan 13 “Playoffs,” which celebrates its 25th anniversary, emerged after it was formally announced as a part of the Air Jordan Spring 2023 throwback line and in advance of its anticipated February release.

Its leather-and-suede structure, cat’s-eye heel and outsole detailing strong tongue branding, and well-known silver box are all shown in images given by influencers.

These sneakers will likely resell for around $250 per pair, but they’ll still be profitable.

Air Jordan 1 High OG Elephant

  • Retail Price: $180
  • Estimated Resell: $260
  • Release Date: Saturday, February 25th, 2023
  • Colorway: Tech Grey/Muslin-Black-White
  • Style Code: DZ5485-052
Air Jordan 1 High Elephant Quarter View
Air Jordan 1 High Elephant Quarter View

The Jordan Brand subsidiary of Nike has been in business for many years and has developed some of the most recognizable styles in footwear.

For 2023, it blends these two features, adding the beloved elephant pattern from the Air Jordan 3 to the iconic Air Jordan 1 shape.

Although 2016 saw the release of white and black “Elephant” hues, this is the first time Jordan Brand has given the Air Jordan 1 High its “White Cement” makeover.

This version of the sneaker, which has already been seen in first and close-up views, stands out for its distinctive combination of a classic white leather base with grey elephant print overlays.

The leather Swooshes, laces, Wings logo, and collar continue the shoe’s monochrome outfitting in black, while the “Sail” midsole and grey rubber outsole round off the design.

The Air Jordan 1 High OG “White Cement” is expected to go on sale for $180 USD on February 25 via Nike and a few other stores.

On the secondary market, these sneakers will likely be worth a good amount over retail. Expect gross profits of around $260 per pair.

Best sneakers to resell Hot Pick: Air Jordan 1 Low Year of The Rabbit

  • Retail Price: $140
  • Estimated Resell: $500+
  • Release Date: Tuesday, February 28th, 2023
  • Style Colorway: DV1312-200
Air Jordan 1 Low Og Year Of The Rabbit Quarter View
Air Jordan 1 Low Og Year Of The Rabbit Quarter View

Nike and Jordan Brand are continuing to expand their array of “Year of the Rabbit” offerings as 2023 progresses. The Air Jordan 1 Low OG “Year of the Rabbit” is now set to celebrate the Lunar New Year.

The next release will only be available in 5,000 pairs and will have a distinctive combination of “Brown/Sail/White/Grey.” Terry fabric sock liners and suede and leather panels are used to create the uppers.

Bunny bunnies on the inner tongue tags, printed insoles, and frayed laces with a bunny theme are further details. Off-white colored midsoles and semi-transparent brown rubber outsoles complete the shoe’s style.

The intricate photos highlight the sneakers’ wide range of neutral colors, their textured laces, and the inside of the tongues, which display unique numbers out of 5,000 to signify their restricted production.

The CNY sneakers are always very profitable since Nike likes to make them very limited. The 2022 CNY Air Jordan 1 Low, for example, that was also made in very limited quantities and even sold for as high as $1,000 per pair.

These kicks, like those, are also extremely limited and will likely be worth north of $500 and are sure to become one of the best sneakers to resell in February 2023!

Take your reselling game to the next level


Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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