One billion dollars. That’s how big this sneaker pie is annually, and those with the right knowledge are taking advantage of the regular monthly releases like these 11 highly anticipated drops in February 2019. Three of these releases will be only moderately difficult to get with the right knowledge and research, whereas the rest require expert knowledge and tools like sneaker bots to grab a pair or even multiple.

This month, just two significant Adidas shoe releases are happening while the other nine are Nikes. Although there will always be a fight between the brands to determine which brand is hotter and thus better to resell, we’re happy to see the creative limited releases that each brand is coming out with.

Alright, let’s get this list started with a hot collaboration that we’ve been waiting for since the end of last year!

Note: For current readers, here is a list of May 2019’s profitable drops.



1. Bape x adidas Ultra Boost- “Camo Green/Black” — Release date Saturday February 2 2019

Adidas Ultra Boost Bape Camo Feb 2019 Release
BAPE x Adidas looking fresh in camo, always. Image from SNS.


  • Retail: $200
  • Peak Resell: $350
  • Potential Profit: $150

Adidas made a big splash in 2018 when the brand launched a capsule collection including both clothing and footwear with Japanese streetwear luxury brand A Bathing Ape, aka BAPE,  in the summer of 2018.

On Saturday, February 2nd bape x adidas ultra boost black/green camo is back with the three stripes. Each shoe features a complex primeknit upper dressed in Bape’s iconic ape head camo.

There will be another release with metallic gold stripes seen from unofficial photos.

Stock information is yet to be set for the metallic pair.

With a full bape x adidas football collection in the works, the green pair will release through multiple channels while the black version is set to be a BAPE exclusive.

Stock numbers are very low, 850 pairs being released in the US and 800 in the EU so expect an increase in resale value, making this shoe that may rise in value over time.

2. Off-White X Nike Air Max 90 ” Desert Ore / Crimson / Hyper Jade ” – Release date Thursday, February 7th 2019 (new date)

off white nike ore release date
Image from


  • Retail: $160
  • Peak Resell: $600
  • Potential Profit: $440

Originally set to drop in January of 2019, we have seen a reschedule of this shoe which is one of the most coveted of the year.

The Off-White X Nike Air Max 90’s Desert Ore and Black/White color schemes has been set to release February 7’th and is looking to be profitable due to this is the last drop from Abloh and the swoosh for a while + 56.000 limited pairs and a high demand. You can find them on Nike SNKRS app, End clothing, Tres Bien, Offspring, SNS, SOTO Store, Foot patrol and Solebox.

3. Nike Blazer Off-White x Serena Williams Blazer Mid “Queen”- Release Date Saturday February 9 2019 (restock)

serena williams mid off white queen 2019 release date restock
Current February 2019 pricing data of the Serena Williams x Off-White Blazer Mid “Queen”
  • Retail: $130
  • Peak Resell: $800
  • Potential Profit: $670

Tennis star Serena Williams may not come to mind when it comes to streetwear and limited sneakers, but for Virgil Abloh and his Off-White brand (here’s a whole guide on the brand), this unlikely duo proved incredibly profitable for him and resellers alike.

You’ll have to become familiar with the SNKRS app, where this drop is happening.

4. Nike Air Jordan 1 “UNC Patent” Release date Thursday February 14 2019

Nike Air Jordan 1 Womens UNC Patent Release Date Feb 2019 showing nice profits for these ladies-only J’s.


  • Retail: $160
  • Peak Resell: $350
  • Potential Profit: $190

Nike Jordan has multiple exclusives lined up for February, including this eye catching “UNC Patent” version of the Air Jordan Retro 1, which is a women’s only shoe and part of the exclusive Season of Her collection.

We expect these to sell out fast due to high demand and limited stock on 110.000 pairs, so be sure to put this release date on your calendar. This shoe is alternative with shimmering blue leather opposed to its more usual textile style.

Six Figure Sneakerhead Pro tip: Since this is set to drop only in woman sizes, make sure to go for size 9-12 as these will fetch higher price tags for the men looking to rock these.

5. Nike Air Jordan 1 “Turbo Green” – Release date Friday February 15

Turbo green gradeschool gs jordan stockx
Kids sizes going for much higher prices even well past the release date.
  • Retail: $160
  • Peak Resell: $300
  • Potential Profit: $140

It’s amazing how many profitable Air Jordan 1’s that Nike can put out.

2018 seemed to be the year of the 1, but this month of February is seeing 2 super hyped Air Jordan 1 releases (there were a few more 1’s dropping that didn’t quite make it to this list). Here, the tastefully faded “Turbo Green” colorway is a hot commodity, looking super wearable immediately for the lucky who are able to get them for retail.

Interestingly, the Grade school (GS) sizes are holding huge profits as pictured above, selling for an even higher resale price despite the lower initial price tag.

6. Nike adapt BB Black/Pure Platinum – Release date Sunday February 17


nike adapt bb 2019 release date feb price
The brand new self lacing Nike Adapt BB. Image from
  • Retail: $350
  • Peak Resell: $750
  • Potential Profit: $400

On February 17th 2019, the brand new Nike adapt BB is revolutionizing the game with what appears to be a true self lacing basketball shoe that comes with its own app. It automatically narrows or widens by pressing two buttons on either the shoe or using the associated app, dynamically changing its fit to your liking. For the indecisive, the app can also change the color of the sole.

It seems we’re living in the future now, as Nike is finally planning to use its self lacing technology in widespread ways across sports, beyond what we saw with the Air MAG in Back to the Future.

7. Nike X Tom Sachs Mars Yard Overshoe (restock on ONUS)- Release date Wednesday February 20

nike mars yard overshoe 2019
Pricing info of the Mars Yard Overshoe from


  • Retail: $550
  • Peak Resell: $1500
  • Potential Profit: $950

Nike X Tom Sachs mars yard overshoe has officially made their third sneaker collaboration and is set to release February 20’th with a great resale value over time. Although they will certainly go for a quick flip, if you can afford to do so, we recommend to hold them for an increased profit.

Check out how much the previously released Mars Yard You can find them on select Nike retailers.

8. Nike Foamposite One “Doernbecher” 15th anniversary – Release date Thursday February 21

Screen Shot 2019 02 21 at 5.16.22 PM
The 2019 Nike Foamposite “Doernbecher” 15th anniversary going for big bucks on eBay
  • Retail: $230
  • Peak Resell: $750
  • Potential Profit: $520

The Doernbecher collection, a charitable collaboration with Oregon University’s Doernbecher Children’s hospital, normally makes drops around the end of every year.

When it was announced that a special 15th anniversary edition would drop on SNKRS, the sneaker world went crazy and we saw amounts that bring this shoe to one of the top to release this year to date.

Those who were sharp and in the know got away with a nice win with these.

9. Nike Dunk High “Doernbecher” – Release date Friday February 22


Doernbecher sb dunk stockx 2019
The 2012 SB Dunk ” Doernbecher” . You’ll have a second chance at these on Friday February 22.
  • Retail: $120
  • Peak Resell: $250
  • Potential Profit: $130

Yet another surprise release for the Nike Doernbecher collection, this attention grabbing Dunk SB High is accented with “Thump Thump” across the heel, referencing the artist’s battle with a heart complication.

You’ll feel good in your own heart if you buy these as 100% of all proceeds go to charity research towards children’s cancer and other life threatening diseases.

10. Nike Zoom Rookie Galaxy (2019 re-release)- Release date Friday February 22

nike zoom rookie galaxy 2019 stockx
The Zoom Rookie Galaxy showing a profitable aftermarket price on
  • Retail: $220
  • Peak Resell: $300
  • Potential Profit: $80

These colorful kicks are actually a redo of the 2012 initial release of this revolutionary new shoe, the Zoom Rookie Galaxy which is a hybrid of Nike’s Zoom series with its Foamposite.

The 2012 Original version still remains more valuable at around $600 on multiple platforms like GOAT, Flight Club, and Stadium Goods.

This 2019 redo shares the same silhouette and frame as the old version, but its colors pop a little more especially in the sole.

11. Nike Air Jordan Retro 4 Siltstone Red- Release date Friday February 22


Air Jordan 4 Womens Siltstone Red Feb 2019 Release
From @zSneakerHeadz on IG, the women’s only Retro 4 that guys want too. Follow us on IG @sneakerflippers
  • Retail: $190
  • Peak Resell: $250
  • Potential Profit: $60

The ladies have it good this month! Beyond Valentine’s day, this gorgeous pink-ish (technically “Siltstone Red”) Retro Jordan IV is dropping, with an official release date announcement of Friday February 22nd. The shoe is featured with a marbled light pink upper, with hints of black on the midsole, toe cap, wings, heeltab and lining laces with gold detailing. With stock being limited to 18.500 pairs the resell profit should be high.

12. adidas Originals x Yeezy 700 “Salt”-  Release date Saturday February 23rd

Yeezy 700 salt february release date
Yeezy 700 Salt from YeezyMafia
  • Retail: $300
  • Peak Resell: $375-400
  • Potential Profit: $75-100

Yeezy hype may be dead already since 2018, but there’s still a few bucks to be made for some of the 700 releases that have happened and will continue to happen, though it’s a far cry from the four and five figure Yeezy’s of the past.

This “Salt” colorway is releasing on Saturday, February 23rd to wrap up a solid month.

Given that it’s a Yeezy, it’ll still be very hard to get manually. It seems though that the hype is focused on future models like the upcoming colorways for the Yeezy 2019 Season 8 spring collection which includes the “Inertia” colorway.

We’re not sure whether or not Kanye is set for a huge rebound or a big flop this year.


The investment this month is roughly $2500, with a total peak sales price over an estimated $5000, which means nearly $3000 in profit can be made this month of February alone if you secure just one pair of each of these monthly releases. Learning about sneaker bots can get you in the realm of buying multiple pairs of sneakers in one weekend.

We’ve compiled the best resources to make a blueprint of what it takes to scale your sneaker business to five figure levels with the Hypemaster Playbook.

Hypemaster Playbook


All current customers of the playbook will get the 2019 update totally free, which will be complete before February ends. Be on the lookout too for an exclusive invite into our private forum for Playbook customers, where some members are reporting getting rare shoes for $500 and more profit per pair each month, and the goal is to spread success all around.

Check out our blog for all the other posts about rare sneaker news and subscribe to our email list if you haven’t already!

Take your reselling game to the next level




JV was inspired to start Six Figure Sneakerhead after having more people asking questions than he could answer about sneaker reselling when they saw the success he was having. His intention is to create the top resource for sneaker resale education worldwide and loves to see when customers succeed, and he's always accepting feedback for all offerings which are constantly updated to suit the customer needs and the current times.

Comments (14)

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  1. Josh

    Is stock limited on the Adapts? Didn’t thinj they’d resell?

    Also, what are the best sizes to go for, for resell im the Womens UNC joints.
    Great information!

    1. JVG

      Stock will be semi-limited, but since there is so much hype surrounding this drop, and due to it reselling for a high price tag on StockX ( , we expect it to sell out.

      For the UNC 1’s, go for the biggest size you can get!

  2. Matt

    Any tips on how to win nike draws? Also, any tips on copping the Jordan 1 retro UNC releasing on the 14th?

    1. Bri

      I literally have the same questions!

  3. Emma

    Will the Serena Mid Blazers be selling on SNKRS in the US or just on their European sites? Dropping @ 10am tomorrow, I’m assuming?

    1. JVG

      SNKRS EU. Likely around 10 London time but could be a surprise on exact time.

  4. SWiL

    The Nike Blazer Off- White Serena restock is for SNEAKRS EU only. Can you explain the best way to cop for a European only release?

    1. JVG

      It’s possible to buy using SNKRS overseas from America we go over this in the updated Hypemaster Playbook –email me

  5. Ales

    Hi, is your ebook suitable also for someone from Europe? Or are you focusing mostly on US citizens and their raffles? Because I would love to know, whether I can join US raffles from EU? Thanks

  6. Grant Cawson

    What about the Jordan 33 Travis Scott?

  7. BigBallaBrandon

    What about infrared? Will they be profitable ?

    1. Greg ferguson

      I’m assuming so , I just got some , I had to get a family member in another city to get them because they only sell in $2m dollar footlocker , they were sold out first day I was lucky to get a pair

  8. Elmichael Maynard

    Whats hype on the Jordan 1 corture for resell

  9. Brady

    Is the womens Jordan IV “Splatter” the same as the “Siltstone Red”?