July 2018 Releases: Yeezy 500, Nike Innovation and more! 

July 2018 isn’t quite as good as June unfortunately. Some of the most profitable sneakers released last month, and I hope you copped some! However, this month is not to be slept on. There are plenty of releases that can make you enough money to cover any impulse buys during Summer 2018!

Here is a list of the most profitable sneakers of July 2018, if you cop any of these, you will definitely make some profit.

1 – Air Vapormax 2 Volt – Thursday July 5th 2018

From Nike.com, the Air Vapormax 2 Volt releasing soon in July 2018.
From Nike.com, the Air Vapormax 2 Volt releasing soon in July 2018.

Retail – $190

Peak Resell – $300

Potential Profit – $110

The Vapormax 2 is the 2018 revamp of the ever-popular Vapormax silhouette. The first major release of July will be the Vapormax 2 in an electric ‘Volt’ Colourway. This neon colourway goes well with most summer outfits, so expect this to sell out quickly in every retailer. If you need help on insider info to cop these or any other sneakers in this list, be sure to checkout the Hypemaster’s Playbook, a fantastic guide which will guarantee success in the sneakerhead world.

2 – Yeezy 500 Utility Black –  Saturday July 7th 2018

Yeezy 500 utility black July 2018
Yeezy 500 utility black releasing July 2018. From adidas.com/yeezy. Given the flop of the Yeezy Butter’s let’s see how this price does.

Retail – $200

Peak Resell – $350

Potential Profit – $150

The Yeezy 500 is rapper Kanye West’s newest silhouette with Adidas. It features an adiPrene sole, which is not as comfortable as Boost, but it is still a very comfortable sneaker. This is the 3rd Yeezy 500 to be released, after an off-white Blush colourway and a Super Moon Yellow colourway. It doesn’t have as much demand as the flagship 350 v2 shoe, but the Yeezy brand will always have resell. Early prices for this triple black colourway have been hitting $400, so make sure to cop on the release date!

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3 – Jordan 3 Retro Quai54 –  Saturday July 7th 2018

The super colorful Air Jodan 3 Quai 54 2018 from kicksonfire.com .
The super colorful Air Jodan 3 Quai 54 2018 from kicksonfire.com .

Retail – $180

Peak Resell – $450

Potential Profit – $270

This release is associated with a Jordan-sponsored streetball tournament held in Paris. Every year, Jordan brand release a limited edition colourway of a Jordan model. In the past, they have released a 1 and a 5. This year, they have decided to release a 3. Make sure to cop this sneaker, its unique colourway and exclusivity is a deadly combination, which is sure to make the resell price very high!


4 – Air Max Deluxe Photo Blue Orange Peel – Thursday July 12th 2018

The Air Max Deluxe 2018 Photo Blue
The Air Max Deluxe 2018 Photo Blue from www.solecollector.com

Retail – $180

Peak Resell – $300

Potential Profit – $120

The Air Max Deluxe is not the most well-known Air Max model, but recently it has become a favourite of Air Max fans. This is an original colourway of the shoe which first released in the 90s. This colourway is extremely flashy, and that is part of the reason all of the Air Max fans will be desperate to purchase them. The shoe boasts features from different models of Air Max’s such as using the Air Max 97 air bubble, which is a guarantee that this shoe will be very comfortable.

5 – Nike Epic React Flyknit Cookies & Cream – Thursday July 12th 2018

Nike Epic React Flyknit "cookies n cream"
The tasty Nike Epic React Flyknit “cookies n cream” from sneakernews.com

Retail – $150

Peak Resell – $250

Potential Profit – $100

Nike continue to pump out new colourways of their new technology, Epic React. Most colourways don’t have much resell value, but Cookies and Cream is always a classic colourway. These sneakers are definitely going to hold some sort of resell after they sell out, so don’t sleep on them!

6 – Kyrie 4 Blackout – Thursday July 12th 2018

kyrie 4 blackout 2018
Kyrie 4 blackout from www.stockx.com releasing in mid July 2018.

Retail – $120

Peak Resell – $220

Potential Profit – $100

Kyrie’s generally are slept on by most sneakerheads and by all hypebeasts. However, a blackout colourway of any shoe always turns some heads. With the low retail price of these Kyrie 4s, I expect them to be an easy flip. They shouldn’t be too hard to cop also, so this could be some quick and easy cash!



7 – Don C x Jordan Legacy 312 “Storm Blue” and “Ghost Green”- Saturday July 14 2018

Air Jordan Legacy 312 Just Don Ghost Green
The current price on StockX.com early July 2018 for the $160 Air Jordan Legacy 312 Just Don which is coming out in Ghost Green and Storm Blue

Retail – $160

Peak Resell – $600

Potential Profit – $440

Don C is a highly influential designer with friends and fans in high places like Kanye West.

It’s not often that he releases a shoe exclusively with Nike, and he always has a Midas touch when it comes to his collaborations.

This time, a unique fusion that has never been seen before called the Air Jordan Legacy 312is coming out with much hype and anticipation, with people paying nearly $1000 to secure a pair right now.

The resale market and hype for this shoe will remain strong and those who are able to get multiple pairs in one morning will make off with a good profit and more than enough money to keep a pair for themselves.

8 – Jordan 10 Retro Light Smoke Grey – Saturday July 21st 2018

Jordan 10 Smoke Grey 2018 July
Jordan 10 Smoke Grey 2018 July Release. From footwearnews.com/ Nike

Retail – $190

Peak Resell – $270

Potential Profit – $80 per pair 

July isn’t a hyped month like June, which was stacked with release after release of sneakers with hundreds of dollars of potential profit. At Sneaker Flippers, we want you to be able to make money throughout the year, so sometimes you have to go for the small flips. These Jordan 10s, in a light grey speckled colourway won’t get you hundreds with one pair, but if you cop 3 pairs, you will make nearly $300. These sneakers are a safe and easy flip.


9 – Air Max 1 x Parra –  Saturday July 21st 2018

The Nike Air Max 1 "Parra" releasing July 2018
The Nike Air Max 1 “Parra” releasing July 2018. From Nike.com

Retail – $150

Peak Resell – $500

Potential Profit – $350 per pair

This is not the first time Dutch artist Piet Parra has collaborated with Nike to make a new sneaker, and if we’re going off of the past, these sneakers will have extremely high resell.

This shoe has many different beautiful features and subtle designs which will make these sneakers stand out. Every month has its hottest pair of shoes; the Air Max Parra is the big money pair of July.

Early pairs have been sold for over $1000 already, so make sure to find out where these are selling and cop a pair this July!

10 – Nike Air Presto Black x Off-White –  Friday July 27th 2018

Nike Air Presto off white 2018
Nike Off White Air Prestos had their release date announced late, so it was somewhat of a surprise

Retail – $160

Peak Resell – $850-900

Potential Profit – $650+ per pair

Here’s a last second addition of a valuable pair of shoes to the list, and it’s a name that is new but incredibly hyped and well known to the sneaker world by now: Off-White.

Virgil Abloh, the designer of the aforementioned brand, is now the lead menswear designer for Louis Vuitton, so he his expensive association certainly dictates the demand and hype for people who want to buy these controversially fashionable pair of deconstructed Nikes.

Money talks, and historically, all of the many Off-White Nike sneakers have resold at highs of $1000 with average retail prices below $200, for an incredible profit margin. With numbers like that, it’s hard to totally hate on resellers, and if you haven’t thought about flipping a pair for $800, you’re definitely lying!!

11 – “size?” Vans Style 36 Patchwork –  Friday July 27th 2018

size vans patchwork style 36
The size? Vans Patchwork Style 36, from sneakerbardetroit.com

Retail – $100

Peak Resell – $300+

Potential Profit – $200+ per pair

It’s not only Nike and Adidas that have a hold on hot limited release shoes, but Vans is a name that’s being heard of more and more in the scene.

This time, boutique fashion retailer named “size? ” from Europe is doing an exclusive collaboration with skate brand Vans, and its fun colors are definitely on point for the trends this year, its pastel tones reminiscent of the Tyler The Creator x Golf Le Fleur, but with more limited amounts so a higher price is expected.

The last time a similar pair of Vans dropped in April of this year, the resale hit highs of $500, and now hover in the $300 range according to real sales data from StockX.

With a retail price of just $100, it’s a lower investment for those newer to the sneaker game with high profits for those who use our insider techniques to get them for retail.


If you purchase every sneaker in this list, you would have spent about $2000, which would not have to be invested all at once, just a few hundred a time and reinvested.

If you sell every sneaker for the peak resale value, you would have made nearly $3000 in profit.

This proves that even with a month that isn’t packed with sneakers like months like December which have $10,000 potential, you can still double over a thousand dollars with little to no effort when you know the insider techniques!

If you like this list, and you would like to know about more in depth methods on guaranteeing pairs of sneakers, make sure to check out our paid Hypemaster Plabook. We have many testimonies from several different individuals who make thousands of dollars a month using our methods.


Good luck this month guys!


Take your reselling game to the next level



Alex W. Smith

Alex is a sneaker collector turned reseller. As a reseller he has supplied some of the top stores in Europe with sought after shoes. He is the leader of Winner's Circle and has taught hundreds of people how to begin and scale their reselling business.


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