Jonah Hill and Adidas are back once more with a much awaited collaboration since their informal release in 2018. The Jonah Hill Adidas Superstar & Samba release on the 11th of July (TBC).

That’s a total of 3 new sneakers from the duo in a much more recognizable silhouette than their last non-official collaboration. Stick around to know everything about it!

The Multi-Billion Dollar sneaker market is still going strong, expected to reach $6-billion by 2025.

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The Jonah Hill Adidas Superstar & Samba is a very hyped release that’s expected to do better than the last time they teamed up to unveil the updated “Lxcon” model.

Without further-adieu, let’s get right to it!

Skip to conclusion for all important information in one place.

Adidas Originals/Superstar & Samba

Adidas Superstar Dribbble
Via Dribbble

When you think of a typical sneaker, the Adidas superstar comes to mind for most. That’s because it is perhaps the most iconic sneaker of all time.

In 1969, they were inspired by the pro models which were basketball sneakers. Trust me however, you wouldn’t want to play basketball in these.

After over a decade of success, hype for the superstar started to decline until a certain hip hop group came to the rescue. Run DMC came up with an album called “My Adidas” that pretty much reinvigorated popularity for the superstar.

The group and Adidas later on made an official collaboration which was the first between a sports-wear company and hip hop group in history.

Frequent renditions and popular collaborations such as with Pharrell Williams, continue the Superstar’s reign as one of the most recognizable sneakers to date.

The Adidas Samba is another classic sneaker that is not just the company’s longest running sneaker but also their best-selling one.

It was released to the public in 1950 as a performance wear sneaker. Mainly being used to assist footballers in cold temperatures and slippery grounds.

It’s still pretty much used for indoor football while other original Adidas sneakers have moved onto the fashion realm.

Jonah Hill x Adidas

Jonah Hill Adidas Collaboration The Sole Supplier
From The Sole Supplier

In October 2018, Jonah hill posted a selfie in the bathroom, waiting for his bath to fill up while announcing the updated Adidas sneaker.

The next day he also posted a picture wearing the torn down sneakers with the caption. “Something fun from me and Adidas”?

Obviously that’s what started the hype for the sneaker as fans thought there was an official collaboration coming up. That however, was not the case.

Adidas figured that in 2019, celebrities designing the sneaker wasn’t all that important. They could just wear the sneaker, appear in a few adverts and that would have the same effect as a “celebrity designed sneaker”.

As a result, Jonah Hill didn’t design the Adidas Lxcon but merely advertised it. The sneaker was unveiled during the time he started talking about a collaboration on podcasts and platforms such as Complex.

The end result doesn’t seem to be much of a success. You can still find the sneaker on the Adidas website or on shelves in certain stores. It might be due to a massive restock or just lack of hype.

The Adidas Lxcon was a pretty unpopular sneaker to begin with. Couple that with Jonah Hill not actually designing the sneaker and you’ve got a pretty dull over-all product.

I believe the Jonah Hill Adidas Superstar & Samba release will do lot better. To get a better estimate of how it might do on the resale market, let’s check out some similar examples.

Adidas Superstar Pharrell Human Race

Adidas Pharrell Williams Superstar Human Race
From StockX

Retail Price: $140

Peak Resale: $280

Release Date: 07/03/2020

Colorway: Cloud White/Bold Gold-Light Purple

This is Adidas and Pharrell William’s latest collaboration in classic celeb-sportswear fashion. We got our first glimpse of the sneaker during the “Change is a Team Sport” campaign. Pharrell was seen wearing the pair and was photographed multiple times.

The sneaker features a white leather upper with a gold stripe on the lateral sides. A Black heel, white mid-sole and white out-sole finishes off the design.

Since these released literally as I write this, there haven’t been many sales on the resale market. There has been 1 sale today on StockX with a price tag of $280. That’s a pretty good profit margin of $140.

Also, considering that the highest bids are now around the $200 mark, this seems to be a profitable sneaker.

Adidas Samba Oyster Holding Red

Adidas Samba Oyster Holding Red
From StockX

Retail Price: $130

Peak Resell: $175

Release Date: 05/31/2019

Colorway: Red/Cloud White-Gold Metallic

This sneaker features a red leather upper with gold hits throughout including “Samba” branding on the sides. A tan mid-sole and out-sole finishes off the design.

The resale isn’t very good as after release date as everyone pretty much gets access to retail prices. That’s the downside of mass production for re-sellers.

Average resale price on StockX is $74 which isn’t even close to getting your money back. At peak resale however, profits are around $45 before tax and service fees which is rare.

Adidas Samba Jason Dill

Adidas Samba Jason Dill
From StockX

Retail Price: $80

Peak Resell: $125

Release Date: 03/14/2020

Colorway: Supplier Color/Core Black-Gold Metallic

This collaboration with skater Jason Dill was a hyped one within the skating niche. However, they didn’t do crazy well on the resale market either.

The trade range on StockX currently is $79-$111 with the average price being $91. That’s an average gross profit of $11 and peak profit of $45. Basically, not really worth the cop.

Jonah Hill Adidas Superstar & Samba

Adidas Jonah Hill Superstar Modern Notoriety
Via Modern Notoriety

Retail Price: (Superstar) $140

                       (Samba) $110

Estimated Resell: (Superstar) $150

                                (Samba) $140

Release Date: 07/11/2020

Colorways: Cloud White/Deep Green/Dark Burgundy

This highly anticipated release is what the actor/director’s fans have been craving for since 2018. The release of the updated lxcon wasn’t appealing enough to Jonah Hill Fans. Nor was he unpopular silhouette.

The Jonah Hill Adidas Superstar & Samba however, shows promise of being a hit. The release includes a total of 3 sneakers. 1 Adidas superstar for $140 in cloud white and 2 Samba sneakers for $110 in Dark Burgundy and Deep Green.

The Jonah Hill Adidas Superstar features a pretty clean look with subtle exciting touches. It has an almost all-white leather upper with cream overlay. It also has various embroidery and stitching, particularly the “JH” on the heel. A cream sole finishes off the design.

The Samba sneakers both feature leather uppers with sued overlay. “Samba” stitched on the lateral sides of each sneaker along with dark leather stripes. There’s also a lion image/graphic on the insole while a rubber out-sole completes the design.

Take a moment to enjoy these detailed shots via Adidas.com.

Jonah Hill Adidas Superstar:

Jonah-Hill-Adidas-Superstar-Side-View
Via Adidas.com
Jonah-Hill-Adidas-Superstar-Rear-View
Via Adidas.com
Jonah-Hill-Adidas-Superstar-Hover-View
Via Adidas.com

Jonah Hill Adidas Samba Dark Burgundy:

Jonah-Hill-Adidas-Samba-Dark-Burgundy-Side-View
Via Adidas.com
Jonah-Hill-Adidas-Samba-Dark-Burgundy-Rear-View
Via Adidas.com
Jonah-Hill-Adidas-Samba-Dark-Burgundy-Hover-View
Via Adidas.com

Jonah Hill Adidas Samba Deep Green:

Jonah-Hill-Adidas-Samba-Deep-Green-Side-View
Via Adidas.com
Jonah-Hill-Adidas-Samba-Deep-Green-Rear-View
Via Adidas.com
Jonah-Hill-Adidas-Samba-Deep-Green-Hover-View
Via Adidas.com

Resale Value

To come to a conclusion on what the resale would be, after judging by the sneakers discusses above, I don’t believe profits would be anything crazy.

The Jonah Hill Adidas Superstar & Samba seem like great sneakers, especially for fans. However, after witnessing the bids on StockX, profits don’t seem all that high.

To get your money back, you’ll need to sell the Jonah Hill Adidas Superstar for at least $167 after a standard US tax rate and service fee. Thus by using my estimated resell value, it doesn’t seem to be profitable. If you can sell on eBay however, small profits are likely.

As for the Jonah Hill Adidas Samba, you’ll need to sell for at least $130. I suppose you could earn some lunch money in profits however, don’t expect too much.

Where to Cop

You can get the Jonah Hill Adidas Superstar & Samba at select retailers and Adidas.com. They’ll be available on July 11th(TBC) online and in stores.

You can also get them today from re-seller websites such as StockX and GOAT.

Conclusion

Jonah Hill Adidas Superstar & Samba

Retail Price: (Superstar) $140

                       (Samba) $110

Estimated Resell: (Superstar) $150

                                 (Samba) $130

Release Date: 07/11/2020

Where to Cop: (Retail) Adidas.com

                            (Resale) StockX, GOAT

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To elevate your re-selling game to the next level. I recommend reading the Hypemaster Playbook. This 300 + page guidebook is all you need when it comes to guidance on re-selling sneakers and more.

Have a great week everyone!

Signing off.

Take your reselling game to the next level

Author

Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.

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