Prada x Adidas Luna Rossa 21 release date, images, and estimated resell

Italian luxury fashion house, “Prada”; and Adidas return with a brand new sneaker to celebrate their partnership that goes years back. The Prada x Adidas Luna Rossa 21 Price is a whopping $695 and releases on December 9th. Keep reading as we delve deeper into the details of this sneaker and estimate its resale.

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Before we go into details about the Prada x Adidas Luna Rossa 21, let me walk you through both brands’ history together.

Prada x Adidas

Prada x Adidas Superstar White Bowling Bag MVC Magazine
MVC Magazine

This joint project was teased by the duo for a long time. The hype was unreal and the production quantity, super limited to only 700 units.

The sneaker and the bag, however, came in a rather expensive bundle for $3,170. It had sneaker-heads and Prada fanatics wishing to snatch a pair but they sold out extremely fast. Basically, your chances of copping one were equivalent to winning the lottery.

The bundle came with an Adidas Superstar in an all-white colorway. It was, however, made by Prada in Italy with their high-quality leather, handcrafted to perfection.

It came in unisex sizing with Prada branding on the tongue and sides. It came with Prada’s high-quality bowling bag tote, also in an all-white leather. Combining Prada’s iconic color tone and style with Adidas’s functionality.

They sold out instantly which lead to another collaboration featuring 3 new Adidas Superstars. The 3 colorways included white, black, and metallic silver, all of which came with a hefty price tag of $525.

Although profit margins on resale weren’t extraordinarily high, resellers did make some profits off of them. To estimate resale for the Prada x Adidas Luna Rossa 21, let’s head on over to StockX.

Prada x Adidas Superstar White Black

Prada x Adidas Superstar White Black

Retail Price $525

Peak Resell: $2,900

Release Date: 09/08/2020


The Prada x Adidas Superstar Black White released and sold out pretty quickly. It features premium Italian leather with a black leather overlay, particularly on the lateral side strips and heel tabs.

Perhaps the only difference between these and regular Superstars is the co-branding and “PRADA” on the side panels. A white midsole and outsole complete the design.

Although the Adidas x Prada Superstar did resale for as high as $2,900, resale quickly died down to an average of $570. That’s still a decent profit of around $35. I believe the Prada x Adidas Luna Rossa 21 will have a similar resale value.

Prada x Adidas Luna Rossa 21| Detailed Look


Retail Price: $695

Estimated Resell: $750

Release Date: December/09/2020


Prada and Adidas’ latest sneaker takes design cues not from Adidas, but from Prada’s sneaker lineup. Although some hints of Adidas do appear, this sneaker presents itself as more of a pure Prada sneaker relative to the Adidas x Prada Superstars.

The upper consists of a white E-TPU which covers the majority of the shoe and adds a lot of functionality. They prevent water and dust from entering while also improving flexibility. EVA tongues and BOOST midsoles provide further functionality to the already capable sneakers.

Adidas side stripes are barely visible under the E-TPU while a flash of contrast is provided by the red “PRADA” branding on the rear which sits underneath the Adidas branding. A white outsole completes the look.





Resale Value

Similar to their last collaboration, I believe these sneakers will sell out fast thus being very difficult to buy. To improve your chances at copping a pair, Join our Winner’s Circle and get access to valuable insider knowledge!

Using my estimated resell value of $750, you can expect gross profits of around $50 or more depending on how fast you can flip them.

Prada x Adidas Luna Rossa 21| Where to Buy

You can buy these sneakers exclusively on the confirmed application on December 9th, sign-ups are currently open on the app. The retail price is set at $695.

You can also buy them today on StockX.


Prada x Adidas Luna Rossa 21

Retail Price: $695

Estimated Resell: $750

Release Date: December/09/2020

Where to Buy: (Retail) Prada x Adidas Confirmed App Signup

                       (Retail) StockX

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Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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