What’s going on everyone? Hope you’re all having a fantastic week. Today it’s time to turn our attention to another classic pair of sneakers to be released with a new twist. The Nike Air Force 1 “BeTrue” is dropping Friday, June 19th for $120. These will be among other hot AF1s like the “Drew League” as well as the “Jewel” Home and Away Pack.

Before we get into things, here is your daily reminder that here at SFS, we’ll keep you locked on to the fast world of sneakers and the best strategies to cop and resell. We do all the research and so all you have to do is read up and be ready on the release day! Even if you’re new to the game, check out more of our valuable content that talks about the opportunity to start a self made business and cash in. Read all the stories and see the success!

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This blog we’ll be going over the inspiration behind the shoe, the details, specs, and photos, the resale analysis, and a guide on when/where to get your hands on a pair. 

Scroll to the conclusion to get quick, need to know details for the release.

A Look Inside

Instead of paraphrasing, I’ll insert the statement from Nike here:

“The definition of team is expressed in many forms.
Even when we’re on our own, we’re still together. United. Unstoppable.
We’ve thrived in the face of struggle. Prevailing on the strength of our teamwork.
Reclaiming our spaces and setting an example for the world to follow.

Arriving 6.19, the BeTrue 2020 collection captures this vision and marks the next step in our individual and
collective journeys, anchored by two Nike icons from past to present — the Air Force 1 and the Air Max 2090;
completed by the Nike ACG Air Deschutz, the BeTrue 2020 collection reminds us that sport
means something different to everyone and we each play a part in keeping it alive.

Together these pieces paint a picture of a community recognizing its inner strength, leading
the way forward and standing together to make a future where we can all BeTrue.

Until We All Win.”

Nike has unveiled the Air Force 1 that will be part of its “Be True” pack this year. The Nike “Be True” pack is the sportswear company’s offering of LGBTQ Pride-themed sneakers and apparel, all of which feature the 10-color LGBTQ rainbow flag. The classic, triple white Nike Air Force 1 is given a luxe, pebbled leather update with LGBTQ-themed detailing on the heel tab, midsole, and tongue. The rainbow detailing is an unmistakable nod in support of marginalized voices in our society. Tailored perforations and gimping add another touch of luxury to an otherwise classic design. Here are the official images.

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Image via Highsnobiety
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Image via Highsnobiety
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Image via Highsnobiety
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Image via Highsnobiety
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Image via Highsnobiety
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Image via Highsnobiety

Involvement with Pride & Past Success

betrue mens pullover hoodie fgvF5s
Image via Nike

Nike has been taking part in celebrating LGBTQ pride in the month of June for a number of years now, which is fabulous. We love the initiative to stay involved and support a population. On the website Nike states that they’ve been partnering with the LGBTQ community for 15 years now. The collections have really heated up just in the past few if you ask me.

Here are some blasts from the past.

nike flyknit racer be true
2017 Flyknit Racers. Image via Sole Collector
image asset
2018 Zoom Flys. Image via Sole Shouts
Nike Tailwind 79 Be True 2019 Product
2019 Tailwinds. Image via StockX

Resale Anticipation

As mentioned above, this year’s BeTrue collection is somewhat small. The Air Force 1 is only to be accompanied by the Air Max 2090 and the ACG Air Deschutz (a sandal). Contrary to past years, there’s a clear and obvious favorite in the group and that’s the AF1.

All that said, we would estimate these viable for a quick flip option. Being that the AF1 is such a versatile and beloved shoe, we believe there’d be reasonable hype around it. While in some years, BeTrue sneakers have even gone on sale, we can’t imagine these would follow that trend.

Release Info and Conclusion

nike betrue 2020 air force 1
Image via Footwear News

RELEASE DATE: Friday June 19th, 2020
RETAIL POINTS: Nike.com and select retailers 

Right now the shoes are suspect to be on the Nike webstore only. There could be a potential SNKRS release but it’s not on the updated calendar at the moment.

After the release be sure to check up on the usual suspects for the secondary market – StockX, Goat, Grailed, eBay, and Reddit.

If you’re new to reselling, this blog has everything you need and more, including the Hypemaster Playbook that is an all-in-one package to begin sneaker reselling. The SFS Cook Group is also expanding more and more also. Get in now for the best insider info on sneakers and streetwear.

Before you go, check out the list of hot shoes to resell in June – we make lists like this every month! Even if something has already released, it still could be a good time to invest in it considering it could still increase in value over time.

Check back on the site frequently and be sure to follow our Instagram too! We have an awesome group of followers who have some valuable engagement so take a peek. 

How do we feel about the Nike AF1 “BeTrue”? What are some of your other BeTrue favorites from the past?

Thank you all, have a powerful week. 

– Erik

Take your reselling game to the next level



erik anson

Erik has been a devotee to sneakers and footwear in general ever since he can remember. His Mount Rushmore of sneakers in his collection would be the Grey New Balance 990v4's, Nike x Atmos Animal Air Max 95 (06), Jordan 3 White cement, and Pure Platinum Air Yeezy 2.


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