Air Jordan 1 Low “Chinese New Year” background, Estimated Resell, and Resale value

Nike continues its trend of commemorating the Chinese New Year and for 2021, they’re set to release yet another Air Jordan 1 Low! The Air Jordan 1 Low “Chinese New Year” 2021 release date is on January 31st with a retail price of $130 per pair. Stay tuned as we take a detailed look and estimate its resale value!

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Before we take a detailed look at the 2021 Nike Air Jordan 1 Low Chinese New Year, let me walk you through some background info!

For summarized information skip to the conclusion.

Air Jordan 1| History

Air Jordan 1 Retro Vintage History The Ringer
Via The Ringer

In 1985, two legends were born when Nike decided to sign Michael Jordan. The first legendary figure to emerge was Michael Jordan, the Rookie of the Year, and Multiple time MVP. The second legendary figure is his first-ever signature sneaker, the Air Jordan 1.

They were designed by Peter Moor in 1985 and were inspired by other OG Nike sneakers. The silhouette was mostly inspired by Nike’s first basketball sneaker, the Air Force 1.

It had a very similar collar, toe region, and tongue, however, the sole had to be narrowed down. Michael always said that he wanted to “Feel the court beneath his feet” so that’s what Peter made.

When presented with the Air Jordan 1, Michael hated how they looked and called them “Clown-like”. Later on, they began to grow on Michael and he would wear them gladly to all his games.

Because of the story of MJ that’s associated with the Air Jordan 1, they’ve achieved legendary status. Apart from retro colorways, various collaborations such as The Trophy Room x Air Jordan 1 and region exclusives such as the CO.JP Midnight Navy have kept this silhouette exciting and timeless.

With so many releases every year, a few notable sneakers are enshrined in the minds of fans forever. The AJ1 CNY 2021 is definitely a contender for being one of those sneakers.

Nike’s Chinese New Year

Nike Chinese New Year Collection Behance
From Behance

The Chinese New Year or “Lunar New Year” is a huge celebration that occurs within Chinese communities everywhere. This occasion brings families and friends together as they enjoy food, festivals, and parties.

It starts with the new moon which according to western Calenders, starts around January 21st and ends at around February 20th. The Chinese New Year is perhaps the most important celebration in Chinese culture and Nike often celebrates with them.

Every year for a few years now, Nike releases various sneakers including Jordan shoes which are inspired by Chinese culture. With vibrant red color tones and intricate embroidery, CNY sneakers are usually very popular.

To estimate resale for the Air Jordan 1 Low OG Chinese New Year, let’s head over to StockX. Assessing similar sneakers can give us a good idea of what to expect.

Nike Air Force 1 Low Chinese New Year

Nike Air Force 1 Low Chinese New Year 1

Retail Price: $130

Peak Resell: $300

Release Date: 04/06/2019


This Air Force 1 Low features an upper that’s embellished in a profusion of colors and Chinese-inspired embroidery. Light orange patterns are featured along the toe region with textured red at the rear and intricate colorful patterns on the side panels.

The black eye stays and heel tabs provide a star contrast while clean white midsoles and outsoles complete the look.

On StockX, the average selling price is $146 which isn’t great. However, these sneakers were still quite popular when they released but I believe the Air Jordan 1 Low Chinese New Year will have a much higher resale value.

Air Jordan 6 Chinese New Year


Air Jordan 6 Chinese New Year

Retail Price: $250

Peak Resell: $550

Release Date: 01/13/2018


This Air Jordan 6 sneaker features an almost fully black-out upper with perforations on the side panels. Floral patterns cover most of the sneaker with a vibrant red rose along with white rose embroidery at the rear.

The midsole includes golden hits while the rest of it features black and white color tones similar to the outsole.

The average selling price on reseller’s markets is currently around $300 which is an average gross profit of $50. At peak resale prices, they’ve even been sold for as high as $550. Though resale is mediocre. I believe the Air Jordan 1 Low Chinese New Year will have higher profits since it’s a more popular colorway.

Air Jordan 1 Low Chinese New Year (2020)

Air Jordan 1 Low Chinese New Year 2020

Retail Price: N/A

Peak Resell: $590

Release Date: January/31/2020


Similar to the 2021 version, this AJ1 low-top released on the 31st of January in celebration of the Chinese New Year. However, these kicks were only limited to a few thousand pairs making them even more sought after by collectors and resellers alike.

It features a multi-colored upper with roses on the toe box and white “Air Jordan” branding on the sides. On the heel tabs, similar branding appears in black which sits atop a textured white rear. To finish off the look these sneakers feature white midsoles and black outsoles.

Since these are so limited, their resale value is pretty high with the average selling price being $390. That’s over $200 in profits per pair! The 2021 versions may have similar resale values.

Air Jordan 1 Low “Chinese New Year”| Detailed Look


Retail Price: $130

Estimated Resell: $300+

Release Date: January/31/2021


As we enter the year of the Ox, Nike release a new Air Jordan 1 which dons a classic “Bred” colorway with golden hits for a touch of luxury mixed with Chinese-inspired embroidery.

Some of that embroidery depicts a flower while others take the form of an Ox which is the Zodiac of 2021.

The majority of the sneaker features a smooth leather canvas upper with red leather overlays. The overlays add contrast to the toe box, ‘Swoosh’, and quarter panels. The heel tabs feature golden “Air Jordan” branding while red branding provides contrast on the black mesh tongues.

Inside, a bright University Red covers most of the sneakers with dark “Nike Air” branding. The only part devoid of contrasting patterns is the clean white midsoles and red outsoles.

Although this colorway already drips opulence, a red lace around the collar which ends with a golden tassel provides the finishing touch to this lux new Air Jordan 1.

Take a moment to enjoy these detailed images.


Estimated Resell Projection

Although there’s not much information about whether these will be as limited as the 2020 versions. You can still expect these kicks to sell out fast.

Using my estimated resell value of at least $300, expect gross profits of around $170 or more. On StockX, bids have been going crazy as some are as high as $800. Thus these sneakers should definitely be on anyone’s must-cop list.

Air Jordan 1 Low “Chinese New Year” Where to Buy

You can buy these sneakers at select retailers and Nike SNKRS on January 31st. The retail price tag is set at $130 per pair for men. These will be extremely difficult to cop so I suggest joining our exclusive Winner’s Circle to help you out!

The Air Jordan 1 Low Chinese New Year StockX link can be accessed here.


Air Jordan 1 Low “Chinese New Year”

Retail Price: $130

Estimated Resell: $300+

Release Date: January/31/2021

Where to Buy: (Retail) Nike SNKRS

                       (Resale) StockX

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In other Nike news, the Swoosh is set to release the Air Jordan 4 Starfish and Supreme Nike SB Dunk Low later this month!

Have a great week everyone!


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Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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