After winners were announced on the first of July, we have received an updated release date for the Dior Air Jordan 1 Low. The Dior Air Jordan 1 Low releases on the 8th of July along with other accessories as part of one of the biggest collaborations of the decade.

Stay tuned to know all about it.

Every so often, a super profitable sneaker comes along and makes investors thousands of dollars. The Dior Air Jordan 1 Low is a great example to show how lucrative this Multi-Billion Dollar market could be.

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Initially, this was set to release sometime in March and it kept being pushed back. The most exciting part about this sneaker is the resale it has which is expected to be insane, and it already is.

Before we get into details of the Dior Air Jordan 1 Low, let’s talk about some background.

Skip to conclusion for those in a hurry.


Dior History Homme Caviar Cashmere 1
Via Caviar & Cashmere

A lot of you may be familiar with this Milan based giant’s name but not with its rich history. Allow me to briefly walk you through it.

Christian Dior is the name behind the Parisian fashion giant. Born in 1905, his parents wanted him to be a diplomat however, Christian was more artistically gifted.

He created the house of Dior in Paris, 1946 while 1947 is considered the date of inception. As that’s when his first collection was introduced.

Dior presented 90 different looks named “Corrolle” and “Huit” which although received criticism, propelled him into stardom. That became apparent when personalities such as Rita Hayworth started buying pieces.

After assigning Yves Saint Laurent when he was just 15 at the time. Christian passed away of a heart attack in 1957. What he left behind was a legacy that is emulated by very few others.

Not only have they created high end fashion-wear but also sports-wear which made their eventual collaboration with Nike inevitable.

Dior Sports-Wear & Nike

Dior Air Jordan Branding
Via Dior

After Dior entered the sneaker game, we all knew what they would cost compared to other sports-wear. Some have price tags of over $1000!

That’s pretty hard to justify when you can get better performance elsewhere however, the high quality used in their products is undeniable.

The Dior performance sneakers haven’t done particularly well on the resale market. That’s probably because of the fact that whoever orders one can have one at retail prices. That means that on the resale market, prices are usually below retail.

Their inevitable collaboration with Nike is a special one. Possibly the greatest of the decade and they’ve already made people thousands of dollars in profits.

To estimate the resale value of the Dior Air Jordan 1 Low, let’s check out a few similar sneakers on StockX. By witnessing what similar sneakers are selling for, we can get a pretty good idea of what to expect.

Dior B23 Low Top Red Blue Oblique

Dior B23 Low Top Red Blue Oblique StockX
From StockX

Retail Price: $990

Peak Resell: $1,104

Colorway: White

This Dior sneaker comes in a pretty clean upper. The typical Dior Monogram in red and blue embellishes the upper. Translucent overlay, a striking white mid-sole and a black “Dior” logo provides some contrast. A white out-sole finishes off the design.

The Resale market for this sneaker obviously isn’t too substantial due to the high price tag. Although some profits are possible. On average, resellers have been making losses however, at peak resale profit is around $100.

Dior B23 Low Top Oblique

Dior B23 Low Top Oblique StockX
From StockX

Retail Price: $990

Peak Resell: $1,701

Colorway: White

This Dior sneaker is a proper manifestation of the brand when it comes to the color tones. A clean white upper with the Dior monogram pattern covers the sneaker.

It also features matching crisp white laces, tongue and mid-sole. Black “Dior” branding and black lateral stripes provide some contrast while a white out-sole finishes off the design.

On StockX, these have been a bit more profitable with the last sale being around $1,100. On average you would still be losing money trying to sell this sneaker. However, at peak resale, profits are around $800 before tax and service fees.

That pretty much tells us that these sneakers do have potential to be extremely profitable. The production quantity just has to be on the more limited side.

Dior Air Jordan 1 High

Dior Air Jordan 1 High StockX
From StockX

Retail Price: $2000

Peak Resell: $19,997

Release Date: 07/01/2020

Colorway: Wolf Grey/Sail-Photon Dust

By mixing the most iconic Air Jordan sneaker with a Parisian fashion giant, you get a sneaker that’s already made history.

This sneaker along with the low top are only 8500 total in existence right now. Each hand crafted to perfection with the finest Italian leather.

The grey and white leather upper, along with the Dior monogram swoosh sets this sneaker apart from all other Air Jordan 1 sneakers.

An Air/Dior hang-tag further embellishes the design. The mid-sole is a translucent one that gives off a blue/grey hue along with Air and Dior co-branding.

The resale for these is as expected. They’re being sold for extremely high prices, some as high as the price of a car. On StockX, trade range is between $10,000 and $15,000 with the average price being $10,857. That’s a profit of over $8,000!

This pretty much gives us the best idea of what to expect from the Dior Air Jordan 1 Low. For a more detailed look, see our article.

Dior Air Jordan 1 Low

Via sneakerbardetroit

Retail Price: $2,000

Estimated Resell: $8,000+

Release Date: 07/08/2020

Colorway: Grey/Black-Sail

The Dior Air Jordan 1 Low & High were first unveiled at Dior’s runway show in Paris in 2019. After a lot of delays, we finally might see a release date however, that doesn’t mean you’ll get your hands on it. I’ll explain later on.

The Dior Air Jordan 1 Low features a high quality “Dior Grey” upper, identical to its High top counterpart.

Air Dior branding covers the tongue and heel while the Dior monogram “Swoosh” covers the lateral sides. This design is often found on Dior’s B-23 lineup which are mentioned above.

A dotted toe box is featured for improved ventilation while an “Air” sole provides extra comfort. Co-branding on each sole over an ice blue out-sole finishes off the design.

Take a closer look through these images Via GOAT.


Estimated Resell

Coming to the resale, it’s pretty obvious that we have a golden sneaker here. Winning a shoe however, would be equivalent to winning the lottery as over 5 million people have signed up for the raffle.

To make matters worse, only 8000 pairs have been released to the public. There was a small window to win on June 25th which was completed in only 9 hours. Thus you can imagine how difficult it is to grab a pair which further drives up resale prices.

To get your money back on StockX after applying a standard US tax rate and service fee, you’ll need to sell for around $2,385. Thus by using my estimated resell value of $8,000+ you’re looking at profits of over $5,600 per pair!

From StockX

As you can see prior to release date, bids are over $10,000. This isn’t expected to fall much as supply is very limited.

Where to Cop

For retail, you can cop these at select Dior stores and on July 8th for $2000. Use a bot as otherwise, chances are extremely low of copping a pair.

You can get the today at astronomical resale prices from re-seller websites such as StockX and GOAT.


Dior Air Jordan 1 Low

Release Date: July 8th 2020

Retail Price: $2,000

Estimated Resell: $8000+

Where to Cop: (Retail)

                           (Resale) StockX, GOAT

That’s all for today! Follow us on Twitter and Instagram for quick updates on the hottest new releases! Our exclusive winner’s circle is a class apart in providing invaluable knowledge to cop the best sneakers.

I also highly recommend the Hypemaster Playbook. It’s a 300+ page guide book on what to look for when you’re a re-seller in a simple step-by-step format.

Have a great week everyone!

Signing off.

Take your reselling game to the next level


Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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