What’s going on everybody? We are back with another sneaker release and resale guide for you. The sneaker game never sleeps and neither should you. Especially for you west coast people who have to get on your SNKRS app at 7am for releases! Today we̵7;re brining you an all-encompassing look at a sneaker that’s connected to a huge following and discourse. We’re talking about the Air Jordan 1 Low “Quai 54”. The shoes will be releasing Saturday July 18th for a retail price of $110.

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In this blog we’ll talk about the shoes’ specs and details, take an inside look at what Quai 54 is, look at comparable Jordan’s from the past, and it’s resale value going forward. Let’s begin.

Feel free to skip to Release Info and Conclusion now to get the need to know details for this release. 

A Closer Look

Based in Paris, Quai 54 is the biggest streetball tournament in the world, played under the shadow of the Eiffel Tower and drawing over 20,000 fans who mingle with NBA royalty like Blake Griffin and Carmelo Anthony.

Past Quai 54 collections from the Jumpman have been centered around bright neon hues (2018) and Parisian patterns (2019), but this year’s installment is an earthy mix of “Baroque Brown,” “Sail” and “Team Orange” that’s used for a striking graphic print.

On this 1 Low, uppers alternate between smooth leather overlays that are hued to a clean “Sail” and toe box/midfoot paneling ornamented with brown and yellow graphic patterns that merge together tribal themes and basketball-inspired imagery. Breaking these up arrives small doses of “Team Orange” accents affixed to the branded hits placed atop the Jumpman logos, “23” throat hits, and heel insignias, in addition to the treading that rounds out its design with a gum finish.

In addition to the 1 Low, we’ll also be seeing two iterations of Jordan 6’s (pictured at the bottom of the list). There’s also a full set of apparel. A windbreaker with a packable hood serves as a perfect shell for two T-shirts: one with a bar-style logo print, the other with a simple Quai 54 graphic. A tank top melds the style of both tees together, and matching shorts.

Although the tournament itself may have been cancelled due to the COVID-19 — the first time since its founding in 2002 that it hasn’t taken place — the Jordan Brand x Quai 54 collection will release on July 18.

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Image via Sneaker News
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Image via Sneaker News
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Image via Sneaker News
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Image via Sneaker News
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Image via Sneaker News
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The two 6’s also releasing in the Quai 54 capsule. Image via Kicks on Fire

More from Quai 54 – Past and Present

As I alluded to earlier, Quai 54 has gained quite the cult following. Let’s take a look back at some of the more adorned sneakers released in collaboration with the basketball tournament.

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Image via Flight Club

The one to me that really sticks out and will be the first shoe I think of when I hear Quai 54 is this Jordan 5. It was released in 2011 and has been a massive collector’s piece for those who truly chase the meaningful, diamonds in the rough sneakers not everyone has. Right now a deadstock pair usually sells anywhere in the mid $400 range all the way up to $700. It was also joined by a friends and family black pair. Don’t even think about trying to cop a pair unless you have deep pockets.

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Image via Kixify

Another pair that has really cemented itself as a Quai 54 classic is this mismatched Jordan 1 High that released in 2017. These will usually sit in the $300 price range.

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Image via Kixify

And this Quai 54 edition shoe that’s still doing quite well on the market is the Jordan 3 from 2018 with a neon motif. Similarly, you could find a pair selling in the mid $200 into $300 bracket, so they’re definitely attainable.

Resale Anticipation

These Jordan 1 Lows should do pretty well on the resale market. In a recent blog, I talked about the affinity for 1 lows in this period and time and their popularity. I think Jordan Brand is nailing it by pairing these with the unique Quai 54 look.

Based on sneakers from the past I mentioned, it’s almost a sure thing that any Quai 54 shoe will have some demand. These should be a green light in terms of a resale opportunity.

Release Info and Conclusion

RELEASE DATE: Saturday July 18th, 2020
RETAIL POINTS: select retailers and Nike.com.

After the release be sure to check up on the usual suspects for the secondary market – StockX, Goat, Grailed, eBay, and Reddit. Be sure to head somewhere with little or no fees.

If you’re new to reselling, this blog has everything you need and more, including the Hypemaster Playbook that is an all-in-one package to begin sneaker reselling. Over 300 pages of in-depth tips from experience. I guarantee everyone will learn something no matter your previous knowledge.

Before you go, check out the list of hot shoes to resell in July – we make lists like this every month! Even if something has already released, it still could be a good time to invest in it considering it could still increase in value over time.

Check out our Twitter and Instagram too, we have an awesome community of followers. If you want somewhere to get info and chat about making money in the sneaker and streetwear resale business, it’s worth a look! Our Winner’s Circle members also show their hauls from time to time on our socials.

How do we feel about the Jordan 1 Low “Quai 54? Do you like lows in general? Sound off in the comments.

Thanks all, have a powerful week. 

– Erik

Take your reselling game to the next level



erik anson

Erik has been a devotee to sneakers and footwear in general ever since he can remember. His Mount Rushmore of sneakers in his collection would be the Grey New Balance 990v4's, Nike x Atmos Animal Air Max 95 (06), Jordan 3 White cement, and Pure Platinum Air Yeezy 2.


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