Air Jordan 1 Mid Dia De Los Muertos Background, Detailed Look, and Estimated Resell

As October comes to an end, Nike continues its tradition by paying homage to “The Day of The Dead” with a “Dia De Los Muertos” inspired collection. First up is the Air Jordan 1 Mid “Dia De Los Muertos” with a price tag of $125 and releases on October the 27th.

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With that out of the way. Let me briefly walk you through some background information about this latest Air Jordan 1 mid.

Nike Dia De Los Muertos| The Day of The Dead

Nike Dia De Los Muertos Collection 2020

The day of the dead is a Mexican holiday that’s celebrated in a lively fashion within the region. Particularly in the central and southern regions as well as other areas with people of Mexican heritage.

Some people may even confuse it as a “Mexican Halloween” however, it’s so much more than that. Dia De Muertos is celebrated to remember the dead, including family members and friends. Thus memories of the deceased always live on. The Holiday extends from October 31st to November 2nd.

Nike celebrates this Holiday with sneaker collections that display vibrant colors suitable themes. The latest collection includes 4 new confirmed sneakers. Today, we’ll be estimating resale for the Air Jordan 1 Mid Dia De Los Muertos.

Let’s head on over to StockX and assess similar sneakers to get a good idea of what to expect.

Vans Sk8-Hi Dia de Los Muertos (2019)

Vans Sk8 Hi Dia de Los Muertos 2019

Retail Price: $65

Peak Resell: $150

Release Date:10/31/2019

Colorway: Black/Multi

The Vans Sk8-Hi Dia de Los Muertos released back in 2019 in celebration of The Day of The Dead. Although vans aren’t Nike sneakers, the company is still owned by Nike which is why I chose this sneaker as an example.

It comes in a high-top design and an almost entirely black upper. Stark contrast is provided by the multi-colored and patterned skull on the lateral sides. A Black midsole with “Vans” branding on the lower heel finishes off the design.

On StockX, although resale prices aren’t super high. The low retail price of $65 makes for good profits of around $60 a pair! The Air Jordan 1 Mid Dia De Los Muertos will likely have a higher resale value.

Air Jordan 1 Mid Dia De Los Muertos


Retail Price: $125

Estimated Resell: $220

Release Date: October/27/2020


The Dia De Los Muertos 2020 collection draws inspiration from traditional alters to the various colorful flowers they’re surrounded by.

The sneaker features a clean white underlay and hues of light crimson on the overlay. Golden hits can also be seen around the collar and ‘Swoosh’ as well as Jordan branding on the tongue and collars.

A white midsole and a matching magenta out-sole complete the design.



Resale Value

I believe these sneakers will be very popular in Mexico and nearby regions. Expect these to sell out fast.

Using my estimated resell value of $220, I believe these kicks will earn resellers profits of around $80-$100.

Where to Buy

You can buy the Air Jordan 1 Mid Da Die Los Muertos on October the 270th for $125 on Nike SNKRS. They’re available to buy today at Nike SNKRS Mexico.

You can also buy them today at reseller websites like StockX.


Air Jordan 1 Mid Dia De Los Muertos

Retail Price: $125

Estimated Resell: $220

Release Date: October/27/2020

Where to Buy: (Retail) Nike SNKRS

                           (Resale) StockX

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Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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