Air Jordan 1 Zoom Comfort “Canyon Rust” Background, Release Details, and resale

With an eventful 2020, the Air Jordan 1 Zoom Comfort is back this January in women’s exclusive sizing! The Air Jordan 1 Zoom Comfort “Canyon Rust” has a set release date of January 14th, 2021, and a retail price of $140. Stay tuned as we take a closer look at this brand new Air Jordan 1s!

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Before we take a detailed look at this women’s exclusive colorway, let me walk you through some background info. Are we tired of seeing gender-exclusive sneakers or will there always be a place for them in sneaker culture?

Jordan 1 Zoom Sneakers| Women’s Exclusives on The Rise 

Air Jordan 1 Zoom Womens Colorways
Via Esquire

Although a lot of you out there don’t like the idea of gender-exclusive sneakers. They will pretty much always be a thing as market segmentation is an effective marketing strategy. It eliminates wastage of resources and whatnot, things we sneaker-heads don’t really care about.

Although there’s a simple way for men to tackle this problem (Going up 1.5 sizes). It’s still a hassle for some and oftentimes finding the right fit is difficult. They’re also at times, a lot narrower than men’s sizes, making them uncomfortable for many!

Nowadays, Nike has been showing female fans a lot of love with some fire releases. The Air Jordan 1 High OG Lucky Green and Jordan 1 Mid Barely Orange are just a few of them that released recently.

Recently, Nike has been dropping hit after hit for the AJ1 Zoom Comfort sneakers. To estimate resale for the latest one, the Air Jordan 1 Zoom Comfort “Canyon Rust”, let’s head over to StockX to assess an example.

Air Jordan 1 Zoom Comfort Summit White Black (W)

Jordan 1 High Zoom Comfort Summit White Black
From StockX

Retail Price: $140

Peak Resell: $610

Release Date: 12/01/2020


This Air Jordan 1 released in December of 2020 and was fairly hyped because of its elegant new colorway. An “Orewood Brown” and off-white leather upper covered most of the sneaker while black hits provide contrast.

Black padding covers the collars and interior lining as well as the lateral Swooshes, and laces. Perforations on the toe box provide ventilation while an off-white midsole and “Orewood Brown” outsole completes the look.

The average selling price on StockX is a decent $255 which is an average gross profit of almost $100. The “Canyon Rust” will also likely be profitable, however, likely not as much.

Air Jordan 1 Zoom Comfort “Canyon Rust”| Closer Look


Retail Price: $140

Estimated Resell: $200

Release Date: January/14/2021

Colorway: Canyon Rust/Sail

This Air Jordan 1 Zoom starts off with an exposed collar with Sail padding which distinguishes the model from the regular Air Jordan 1. Brown tongues with pink “Nike” branding coupled with a dark brown toe box provides contrast.

Black laces match the tongues above while inside, a red insole is covered by grey footbeds with Jump-Man branding.

Pink suede side panels contrasted by white lateral swooshes add a touch of femininity while light pink leather toes and eye stays mix up the look. A Sail midsole and outsole complete the look.

Air Jordan 1 Zoom Comfort Canyon Rust 3

Estimated Resell value

We’ve seen women’s exclusive Air Jordan 1s do well in the past and I believe that these will sell out as well. You can probably also expect some good profits on the larger sizes.

Using my estimated resell value of $200, expect gross profits of around $60 per pair.

Air Jordan 1 Zoom Comfort “Canyon Rust”| Where to Buy

You can buy these sneakers at select retailers and Nike SNKRS on January 14th at 10:00 am EDT. The retail price is set at $140 for women’s sizes.

To buy them today, visit reseller’s websites such as StockX.


Air Jordan 1 Zoom Comfort “Canyon Rust”

Retail Price: $140

Estimated Resell: $200

Release Date: January/14/2021

Where to Buy: (Retail) Nike SNKRS

                       (Resale) StockX

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In other news, Nike is set to release the Air Jordan 7 GS Chlorine Blue very soon.

Have a great week everyone!


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Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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