Air Jordan 10 Dark Mocha Background, Release Details, and Resell

One of Michael Jordan’s least favorite Jordan sneakers, the Air Jordan 10, makes a special return this month! The Air Jordan 10 Dark Mocha is set to release this fall on November 29th at a price of $190. Keep reading to know all about these potentially very lucrative sneakers!

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The Air Jordan 10 Retro Dark Mocha is a highly anticipated release with promising profits for resellers. The sneaker itself wasn’t too favored by MJ, however, it’s definitely had some huge releases over the years.

Before we go into details for the “Dark Mocha” colorway. Let’s get into some background information.

Skip to the conclusion for those in a hurry.

Air Jordan 10| History


The Air Jordan 10 came at a time when basketball, as well as the sneaker game, was going through a huge change. Michael Jordan had left the sport of Basketball and no one knew if he would ever come back.

Even Nike seemed unsure of the fate of Jordan brand. Speculations arose that there may never be another Air Jordan sneaker ever again. Tinker Hatfield, however, believed differently. He still knew that Jordan brand had much to offer. Thus ultimately creating the Air Jordan 10.

During development, Michael Jordan disapproved of the AJX, mostly because of its design. Production, however, still went forward and the sneaker was born.

The initial models had a leather strap around the upper which wasn’t really liked by many. Later on, however, Nike released a clean-toed version that Michael wore on the court various times.

When the Air Jordan 10 released, it had a total of 3 models, each for $125. They also released in a regional pack in 5 colors for 5 teams. Those teams are Sacramento Kings, New York Knicks, Orlando Magic, Seattle Supersonics, and the Chicago Bulls.

Today, many new colorways have entered the market that are almost always hyped.

Air Jordan 10 Resale| Still Hot Or Not?

Via Sneaker History

Although these are famous for being Michael Jordan’s least favorite, these kicks are hot. Retro releases are still selling fast and have a respectable amount of hype behind them.

Retro colorways even today pretty much guarantee profits for resellers.  The Jordan Retro city pack releases, for example, still sell for profits of around $100.

Other retro releases such as the Air Jordan 10 Dark Mocha are also very hyped. You can expect solid profits from retro releases and to prove my point, let’s head on over to StockX. By assessing similar releases, you can get a good idea of what to expect.

Jordan 10 Retro Light Smoke Grey

Jordan 10 Retro Light Smoke Grey
From StockX

Retail Price: $190

Peak Resale: $520

Release Date: 07/28/2018

Colorway: Light Smoke Grey/ Black

The Air Jordan 1 Retro Light Smoke Grey features a cement-colored grey leather upper with speckling. The entire vibe of the sneaker takes a nod at the streets. A black collar lining, laces, and eye-stays provide some contrast.

A noticeable detail of these sneakers is the mismatched insoles. White with a “23” number is featured inside one shoe while black with a Jump-Man is on the other.

On StockX, the average selling price per pair is $240. Though that’s not too high, average selling prices seem to be on the rise. Current demands are around $330 while at peak resale, selling prices are as high as $520. That’s a gross profit of $390.

I believe the Air Jordan 10 Retro Dark Mocha will have slightly higher resale prices.

Jordan 10 Retro Red Steel

Air Jordan 10 Retro Red Steel StockX
From StockX

Retail Price: $125

Peak Resell: $480

Release Date: 09/17/2005

Colorway: White/Red

The Air Jordan 10 Retro Red Steel features a crisp white leather upper and red overlay. Red covers the collar, heel-pull, and the eye-stays. Further lateral grey stripes can also be found on the eye-stays and out-sole.

A red Jump-Man at the rear and a red out-sole with grey stripes finish off the design.

On StockX, the average selling price is a respectable $310 per pair. That’ an average gross profit of $185 per pair while at peak resale, gross profits are as high as $355.

Air Jordan 10 Retro Steel (2013)

Jordan 10 Retro Steel 2013
From StockX

Retail Price: $170

Peak Resell: $600

Release Date: 10/12/2013

Colorway: White/Black

The Air Jordan 10 Retro Steel features a white tumbled leather upper with black and grey overlay. Black appears mostly on the collars and their eyes-stays. Both of which are contrasted by grey stripes and patterns.

This Air Jordan further features a crisp white mid-sole and a black Jump-Man logo at the rear. A black mid-sole with grey lateral stripes finishes off this clean looking design.

On StockX, the average selling price is $315 which is an average gross profit of $145. At peak resale prices, gross profits are as high as $400 per pair! I believe the Air Jordan 10 Dark Mocha will have a very similar resale.

Air Jordan 10 Dark Mocha

Via zsneakerheadz

Retail Price: $190

Estimated Resell: $320

Release Date: November/29/2020

Colorway: Dark/Mocha-Infrared 23-Black

Although no official images have yet surfaced for the Air Jordan 10 Dark Mocha. A mock-up shows us what to expect.

The sneaker will primarily come in a Dark Mocha color tone with bright infrared hits. Particularly on the tongue and a Jump-Man at the rear. Red hits are also expected to be on the insoles and inner lining including a number “23”.

Furthermore, a black wavy midsole and a dark mocha eye-stays are also likely. A Black midsole with red lateral out-sole stripes completes this Autumn themed sneaker.

Take a closer look at this mock-up photo by zsneakerheadz.

Air Jordan 10 Dark Mocha Release Date 1

Resale Value

I believe these sneakers will definitely sell out fast due to the popular retro colorway. After assessing similar sneakers, I also believe that resale prices will be quite high.

If you’re selling on StockX, to get your money back, you’ll need to sell for at least $225. Using my estimated resell value, you can expect pure profits of around $100. If you plan to sell on websites such as eBay that offer service fee waivers. Profits may be much quite higher than $100.

Air Jordan 10 Dark Mocha Where to Buy

You can buy the “Dark Mocha” at select retailers and They’ll be available for a retail price of $190. While the release date got delayed from 26th September, they are expected to be available now on October 24th.

You can find the Air Jordan 10 Dark Mocha StockX link here.


Air Jordan 10 Dark Mocha

Retail Price: $190

Estimated Resell: $320

Release Date: November/29/2020 (TBC)

Where to Buy: (Retail) Nike

                           (Resale) StockX

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Have a great week as always.


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Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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