Although often caught in the shadow of its high-top counterpart, the Air Jordan 12 Low releases this April in celebration of 2021’s Easter Sunday! The Air Jordan 12 Low Easter Release Date is on April 3rd for a retail price of $200 for men’s sizes. Keep reading to know all about it!

April 2021 is shaping up to be an incredible month for resellers with a potential profit of $2,385+ for resellers. Check out our Top Picks For April 2021’s Best Sneakers To Resell!

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air Jordan 12 | History

Air Jordan 12 Chicago Bulls
Kicks On Fire

Ever noticed the curves on an Air Jordan 12? That’s probably because it was inspired by women’s fashion, particularly a Japanese dress known as a “Nishiki”. The stitching on the sides is also inspired by the Japanese flag, representing rays of the sun.

Furthermore, the Air Jordan 12 introduced Jordan Brand to the more advanced Zoom Air Units for the first time. It made the sneakers more comfortable and provided extra support. Lastly, Tinker Hatfield who designed the sneaker also added a carbon fiber shank plate for extra support.

The Air Jordan 12 released in 1996 with a retail price tag of $135 for adult sizes. Over the years, we’ve seen a wide range of colorways and renditions, a lot of which have been insanely hyped. Following the Kid’s Air Jordan 12 Ice Cream, Nike is set to release the Air Jordan 12 Easter Low.

To estimate its resale, let’s head over to StockX.

Air Jordan 12 Low Wolf Grey

Air Jordan 12 Low Wolf Grey
Fight Club


Retail Price: $170

Peak Resell: $540

Release Date: 03/18/2017


Donning colors similar to the new “Easter” colorway, the Jordan 12 Low Wolf Grey comes dressed in muted grey and white colors.

An off-white shade covers the perforated upper while white textured leather covers the mudguards and the midsoles. White laces and outsoles complete the design.

Its average selling price on reseller’s websites is currently hovering around $260 which is a $90 gross profit. The Jordan 12 Low will likely have similar profit margins.

Air Jordan 12 Low Easter | A Closer Look

Air-Jordan-12-Low-Easter-Full-View Nike

Retail Price: $200

Estimated Resell: $280

Release Date: April/03/2021

Colorway: White/White-Multi-Color

This Easter Sunday, Jordan Brand is set to drop Michael Jordan’s 12th signature sneaker with a colorway befitting of the occasion.

Dual leather textures cover the upper. The top half features smooth white leather with white throats, laces, and a pair of tumbled leather tongues. Meanwhile, textured white tumbled leather covers the mudguards with “JUMPMAN” graphics on the side.

Black heel pulls with Jordan branding provide contrast while inside, a purple hue adds a flair of color. Lastly, ice-blue midsoles reminiscent of 2014’s AJ11 Legend Blue, finishes off the design.

Air Jordan 12 Low Easter Release Date Price 2
Air Jordan 12 Low Easter Release Date Price 5
Air Jordan 12 Low Easter Release Date Price 6

Air Jordan 12 Low Easter How To Buy

You can buy these sneakers at select Jordan Brand retailers and Nike SNKRS on April 3rd. The retail price for men’s sizes is set at $200 per pair.

To buy them today for resale prices, visit StockX.

Estimated Resale Value

Since these are special edition Air Jordan 12s, I believe they’ll likely sell out. You can also expect to make some money off of them if you can manage to cop a pair.

Using my estimated resell value, expect gross profits of around $80 per pair. Thus according to our Hype Meter, I give these sneakers a “Profit”.


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Air Jordan 12 Low Easter

Retail Price: $200

Estimated Resell: $280

Release Date: April/03/2021

Where to Buy: (Retail) Nike 

                      (Resale) StockX

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Have a profitable week everyone!


Take your reselling game to the next level


Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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