How’s it going everyone? I say this often but I especially mean it. Today, we’re covering a very special sneaker. It̵7;s certainly a silhouette we’ve seen before but with a facelift. The Air Jordan 3 “Laser Orange” is coming to you live on the SNKRS app on Friday, August 21st for $190. Note that this Jumpman shoe will be available in women’s sizing. Go up a size and a half to covert to men’s. Stay tuned for more analysis on resale value and predictions.

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Feel free to skip to Release Info and Conclusion now to get the need to know details for this release. Let’s get to it.

A Detailed Look

The Jordan 3 never get old. This version is dressed in a White, Laser Orange, Cement Grey, and Black color scheme. This Air Jordan 3 features a white tumbled leather upper with hits of Laser Orange throughout the sockliner, eyelets and midsole. Incorporating iconic elephant print on the toe and heel, this iteration is completed by a Laser Orange Jumpman “Air” hangtag.

Below are the official images. Are these a cop or drop? Stock one and rock one?

Laser Orange Air Jordan 3 Womens CK9246 108 Release Date
Image via Sneaker Bar Detroit
Laser Orange Air Jordan 3 Womens CK9246 108 Release Date 1
Image via Sneaker Bar Detroit
Laser Orange Air Jordan 3 Womens CK9246 108 Release Date 2
Image via Sneaker Bar Detroit
Air Jordan 3 Laser Orange WMNS CK9246 108 Release Date Price 3
Image via Sneaker Bar Detroit
Laser Orange Air Jordan 3 Womens CK9246 108 Release Date 4
Image via Sneaker Bar Detroit
Air Jordan 3 Laser Orange CK9246 108 Release Date On Feet
Image via Sneaker Bar Detroit

I don’t know about anyone else but I’m getting major Kobe Bryant 3 vibes from these Lasers – the ultra limited pack that accompanied a Jordan 8.

kobeaj copy
Image via Footwear News

More Jordan News

The women have been getting a lot of TLC from Jordan Brand recently. Notable shoes available in women’s sizing of late have been the Satin Snake 1’s as well as the highly sought after Off White 4’s. We’ll also be seeing a Fire Red Denim 3 at the end of August as well.

1988 was the first time the world saw the Jordan 3 in action. The famous photo of MJ dunking from the free throw line in the ’88 Dunk Contest features the White Cement 3’s on feet. 2018 being the 30th anniversary, we were graced with some fabulous 3’s like the Black Cements in their original form.

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Image via StockX

Additionally we saw some fan favorites like the Mocha, Pure Money, and Chlorophyll colorways to rerelease in 2018.

In 2020 we’ve seen some good ones so far with more to come. As I alluded to earlier we’ll be seeing this Denim Fire Red for the ladies later this month. A spin on the classic featuring denim overplayed on the elephant print. Here’s a shot at those.

Air Jordan 3 Retro SE Fire Red Denim.png
Image via StockX

Resale Anticipation

Ah, a new Jordan 3 enters the scene. I wonder how many different releases of the AJ3 we’ve seen.

Long story short, these Lasers should resell well! Based on trends we’re seeing in shoes like the UNC Jordan 3, there’s a sizable amount of hype which should lead to some staying power on the secondary market. The UNC’s reached their rock bottom 10 days after release (which is common) and even that price was still profitable. They’ve been climbing ever since and are now into the high $300 tier.

I can see the Laser Orange 3’s doing exactly that if not better. Clean color blocking reminiscent of the OG’s like White Cement and Fire Red always hit well. Advice would be to either sell in the first few days if the profits are $75 plus or be prepared to hold for a while and they could see an even nicer return over time.

img01 6 1
Image via StockX

Release Info and Conclusion

RELEASE DATE: Friday, August 21st 
RETAIL POINTS: Nike SNKRS and at select retailers at 10am EST

After the release be sure to check up on the usual suspects for the secondary market – StockX, Goat, Grailed, eBay, and Reddit. Be sure to head somewhere with little or no fees.

If you’re new to reselling, this blog has everything you need and more, including the Hypemaster Playbook that is an all-in-one package to begin sneaker reselling. Over 300 pages of in-depth tips from experience. I guarantee everyone will learn something no matter your previous knowledge.

The SFS Winner’s Circle is also expanding more and more also. Get in now for the best insider info on sneakers and streetwear. All you have to do is look at our website and socials for testimonies on how we’re helping you cop the most coveted sneakers.

Before you go, check out the Sneaker/Streetwear Market Recap Week of August 3rd – my friend Ben makes awesome roundups every week so you don’t miss out! Even if something has already released, it still could be a good time to invest in it considering it could still increase in value over time.

Check back on the site frequently and be sure to follow our Instagram too! We have an awesome group of followers who have some valuable engagement so take a peek.

In other news, check out the upcoming Adidas x Ninja Superstar.

What are your thoughts on the Air Jordan 3 “Laser Orange”? What else in Jordan’s fall collection are you looking forward to? Let us know. 

Thank you all, have a powerful week. 

– Erik

Take your reselling game to the next level



erik anson

Erik has been a devotee to sneakers and footwear in general ever since he can remember. His Mount Rushmore of sneakers in his collection would be the Grey New Balance 990v4's, Nike x Atmos Animal Air Max 95 (06), Jordan 3 White cement, and Pure Platinum Air Yeezy 2.


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