Air Jordan 4 “Taupe Haze” Background, Release Details, and Estimated Resell

After unveiling the “Starfish”; iteration of the Air Jordan 4 earlier this month, Jordan Brand is set to drop yet another earthy-toned AJ4 at the tail-end of January. The Air Jordan 4 “Taupe Haze” Release Date is on January 28th with a set retail price of $200. Stay tuned for all the details!

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Before we take a detailed look at the Air Jordan 4 Taupe Haze, let me walk you through the history of this iconic model!

Air Jordan 4| History

Air Jordan 4 Retro History Behance
Via Behance

Air Jordan 4 has an interesting bit of history behind it. The great Tinker Hatfield was once again behind this silhouette after creating the highly revered Air Jordan 3.

This time, Hatfield wanted a more performance-focused sneaker than a lifestyle one more-so than its predecessors. He would achieve this by tweaking the design and creating a significantly different shape.

The AJ4 has an interesting design process where they dipped the sneaker in soft plastic and blew air through it so that it didn’t look cheap as the air would clean out any residue plastic in between. It also featured an over-molded mesh.

The design quickly caught on with the public and Michael Jordan’s 4th signature sneaker was quickly a huge hit.

In 2020 alone, we saw huge collaborations between Nike and other companies such as the highly sought after Off-White Air Jordan 4 Sail. There were also other super-limited AJ4s such as the Jordan 4 “Manila” which made sneaker news headlines everywhere.

Exciting releases such as those and even retro ones like the AJ4 Fire Red have maintained a constant hype surrounding this silhouette.

With the release of the Air Jordan 4 Starfish on the horizon, Nike has already scheduled the next colorway for this silhouette for January 28th.

Before we estimate resale for the “Taupe Haze” AJ4, let’s head over to StockX.

Air Jordan 4 Fossil (W)


Retail Price: $190

Peak Resell: $665

Release Date: 09/19/2019


This women’s exclusive Air Jordan 4 features a “Fossil” suede upper with black laces and overlay. An ivory/fossil midsole and black/fossil outsole complete the look.

On StockX, the average selling price per pair is around $260 which is a gross profit of $70 per pair. At peak resale prices, resellers have sold them for as high as $665.

Air Jordan 4 “Taupe Haze”| Closer Look


Retail Price: $200

Estimated Resell: $280+

Release Date: January/28/2021


This Jordan sneaker dons an earthy colored upper that at first glance is reminiscent of Travis Scott’s very own AJ4 colorway.

The “Taupe Haze” features a suede dark brown upper with netted panels on the lateral sides and the bottom throats. Black laces, wing flaps, and liners add to the subtlety while Infrared hits on the tongues, footbeds, and outsole provide contrast.

The toe overlay feature cracked brown leather which isn’t the only interesting surprise about the upper. This Jodan 4 features wear-away materials which gradually change colors over time. A black/Sail midsole and white/black outsole with an infrared Jump-Man completes the look.


Air Jordan 4 “Taupe Haze”| Where to Buy

The Air Jordan 4 Taupe Haze Raffle is now live via select retailers. The release date on Nike SNKRS is January 28th for men’s and GS sizes. The retail price for men’s sizes is set at $200.

To buy them today for resale prices, visit StockX.

Resale Value 

This Air Jordan 1 looks very similar to Travis Scott’s own colorway which is why I believe a lot of people may be eyeing these. The Taupe Haze Jordan 4 will likely sell out and be profitable.

Using my estimated resell value, you can expect profits of around $80 per pair. I also wouldn’t sleep on the GS sizes as they’re also expected to be profitable. Overall according to our new Hype Meter, I give this one a “Profit”!


HYPEMETER PROFIT2 e1611117510462

Air Jordan 4 “Taupe Haze”

Retail Price: $200

Estimated Resell: $280+

Release Date: January/28/2021

Where to buy: (Retail) Nike SNKRS 

                       (Resale) StockX

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In other SFS News, the Dunk High PRM Dark Russet releases later this coming week!

Have a great week everyone!

-Signing off.

Take your reselling game to the next level


Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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