Air Jordan 5 “Alternate Bel-Air” – Release and Resale Guide
What’s good people? Today I’m giving you a look at an upcoming sneaker that takes a spin off an older Jordan and has some fresh inspiration. Priced at $190, the Air Jordan 5 “Alternate Bel-Air”/”Ghost Green” is set release on Nike SNKRS and at select retailers August 15.
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Feel free to skip to Release Info and Conclusion now to get the need to know details for this release.
A Closer Look
Officially going under the “Ghost Green” colorway, the upcoming release is a reworked take on the OG Fresh Prince inspired Air Jordan 5 “Bel-Air” from 2013. The ’90s fueled release features a premium white leather upper base marked with differing neon color Jumpman and “23” embroidery on the left and right shoes drawing from the Bel-Air theme found on the sock liner. Black hits on the tongue, laces and eyelets provide some calmer contrast on the sneaker. Elevating the shoes are Air-assisted purple midsoles that continue the differing neon decoration found on the upper paired with translucent rubber outsoles.
Check out the images below and see if these are a pair for you!
The Jordan 5 Activity in 2020
Firstly, we can’t go any further without seeing the inspiration for today’s shoe. The original Bel-Air Jordan 5 was released back in 2013. Since then it’s had a cult following and you won’t be able to find a deadstock pair for under $450 nowadays. Check it out.
Being that this year is the 30th anniversary of the original Air Jordan 5, it’s only right that our friends at Jordan Brand went on a campaign to give us some new, as well as old 5’s.
The resurgence of the 5 in 2020 was lead by the hyper popular Off White version that has added to Virgil Ablohs legendary catalog of sneakers.
Next up to release were the Fire Red 5’s that were an original 1990 color way. Their initial shock drop was followed up by an official release in May. For such a beloved shoe, these are surprisingly affordable on the secondary marketplace. Only reselling for a 14% premium.
Rounding out the pack for notable releases of 2020 was a new color way for the 5. The Top 3 got its shine in June. Not uncommon for Jordan to do a mashup of classics – this iteration features parts of the Fire Red, Metallic, and Grape colorways.
Resale Anticipation
Looking ahead, this Jordan 5 should be a strong avenue for reselling! If you’re paying attention like we are, the Alternate Bel-Air will certainly be a hot commodity. Odds are, if a retro Jordan has a release on the SNKRS app, it will most likely resell well – at least for a certain amount of time.
As of now, the average resale price is $409. There’s a sizable amount of sales which is a good sign that the demand is strong for these and will remain so. I will keep things reasonable and put these close but not quite at the $300 mark for resale value after the release. Similar to recent Jordan 5’s to come out like the Alternate Grape, your best move would be to sell fast while the hype is real. Either that, or you may be in for a long waiting period until the bids reach that initial high point again.
Release Info and Conclusion
RELEASE DATE: Saturday, August 15th
RETAIL PRICE: $190
AVERAGE RESALE VALUE: $280
RETAIL POINTS: Nike SNKRS and at select retailers
After the release be sure to check up on the usual suspects for the secondary market – StockX, Goat, Grailed, eBay, and Reddit. Be sure to head somewhere with little or no fees.
If you’re new to reselling, this blog has everything you need and more, including the Hypemaster Playbook that is an all-in-one package to begin sneaker reselling. Over 300 pages of in-depth tips from experience. I guarantee everyone will learn something no matter your previous knowledge.
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Before you go, check out the Sneaker/Streetwear Market Recap Week of July 27th – my friend Ben makes awesome roundups every week so you don’t miss out! Even if something has already released, it still could be a good time to invest in it considering it could still increase in value over time.
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If you’re looking for something more classic, check out this pairing of sneakers coming out soon – the Nike Air Max 1 SNKRS Day.
How do we feel about the Air Jordan 5 “Alternate Bel-Air”?
Thank you all, have a powerful week.
– Erik
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