Air Jordan 6 singles’ day background, release details, and estimated resale

Jordan Brand celebrates China̵7;s Singles’ Day once again, this time with Michael Jordan’s sixth signature sneaker! The Air Jordan 6 Singles’ Day release date is on November 25th with a set price of $210 for women. Stay tuned to know all about it!

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The Air Jordan 6 Singles’ Day is part of Jordan brand’s yearly celebration of Singles’ Day. Before we estimate its resale, let me walk you through some background.

Jordan Brand| Singles’ Day 

Air Jordan 6 Singles Day History Sneaker News
Sneaker News

China’s singles day happens on the 11th of November as the world’s largest online shopping event. The number of orders was just shy of 2 bn in 2019.

Originally, this day was created by Alibaba as an online shopping day for all the single people out there. Essentially, it was marketed as the anthesis of “Valentine’s day” as shoppers were encouraged to treat themselves rather than their significant others.

This shopping day operates on an extraordinary high scale. Within a few minutes after trading initiated, sales amounted to over $1bn, reaching a staggering total of  $31 bn at the end. That’s more than black Friday and Cyber Monday combined.

Jordan Brand releases sneakers for this occasion every year. To estimate resale for the Air Jordan 6 Singles’ Day, let’s check out a similar sneaker on StockX.

Air Jordan 5 Island Green

Air Jordan 5 Island Green
From StockX

Retail Price: $225

Peak Resell: $444

Release Date: 11/11/2019

Colorway: White/Black-White-Green Island

Also released on Singles’ Day, this Air Jordan 5 features a unique upper that resembles a white leopard. As a white leopard print constructed with leather covers the upper, island green hues provide contrast on the side panels, eye stays, and tongues.

Furthermore, it also features black laces and a black midsole. Translucent island green outsoles complete the design.

On StockX, the average selling price is currently hovering at around $240 per pair. At peak resale, resale prices are as high as $440 per pair.

Air Jordan 6 Singles’ Day


Retail Price: $210

Estimated Resell: $220

Release Date: November/25/2020

Colorway: Black/Black-Black

This one is for all the single folks out there! Although the Air Jordan 6 Singles’ Day isn’t releasing on 11.11, it’s still meant to be a treat to oneself.

The sneaker comes in women’s sizes and features an entirely blacked-out upper with regal Jacquard patterns with a sporty touch as basketballs and nets also show up among its floral motif.

Apart from the leather construction, a clean black suede overlay further cleans up the look. Making the sneaker reminiscent of a “small black dress” which it’s said to be inspired by. An interesting touch is the burgundy “Chinese Knot” in the middle, meant for good luck. A golden Jump-Man hang-tag hangs underneath it.

A black midsole and outsole complete the design.


Resale Value

These sneakers don’t have a good history of being too profitable, and I expect the same for the Air Jordan 6 Singles’ Day.

Using my estimated resell value of $220. That’s an average gross profit of $10 per pair. Although they have been sold for as high as $400, I recommend personal only sizes if you’re going to buy them.

Air Jordan 6 Singles’ Day| Where to Buy

You can buy these sneakers exclusively on Nike SNKRS China for a retail price of $210 or ¥1,599. They’ll be available in women’s only sizing, however, there will also be an extended size run. 

You can buy them today at reseller websites such as StockX.


Air Jordan 6 Singles’ Day

Retail Price: $210| ¥1,599

Estimated Resell: $220

Release Date: November/25/2020

Where to Buy: (Retail) Nike SNKRS China

                           (Resale) StockX 

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Have a great week everyone.

-Signing off


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Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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