August 17, 2022

Written byJimmy McPherson

The Air Jordan 1 ‘Heirloom’ A New Look

Discover the Air Jordan 1 'Heirloom' and everything else you need to know about its release on September 17th.

The famous Jordan 1 silhouette returns in a tan leather colorway dubbed Heirloom. Releasing on September 17th, we take a look at a similar pair and how the Jordan 1 Heirloom could do on the resell market. Keep reading to see how you can get your hands on a pair!

Before we take a deeper dive into the Jordan 1 Heirloom we are first going to take a look at a similar pair, the Jordan 1 ‘Brotherhood’ and analyze how that sneaker did on the market:

Air Jordan 1 ‘Brotherhood’

• Retail Price: $170
• Average Resell: $187
• Colorway: University Gold and Light Bordeaux-White
• Release Date: Thursday, February 24th, 2022
• Style Code: 555088-706

The reason that the sneaker is dubbed ‘Brotherhood‘ is actually to do with the GOAT Michael Jordan himself.

“Jordan Brand honored Michael Jordan’s time as a member of one of the most historic African American college fraternities with the Air Jordan 1 High Brotherhood.

Drawing inspiration from the Omega Psi Phi crest, the Air Jordan 1 High Brotherhood arrives with a vibrant University Gold, purple, and white leather construction. Its color blocking is simple and bold, similar to past Jordan 1 releases like the Shattered Backboards and Bred Toes. In retro fashion, a woven Nike tongue label and Wings logo at the collar complete the design.”

This sneaker averages a resell price of $187 with a retail price of $170, so the profit margin is almost 0. That being said, the sneaker could be profitable if you were able to purchase it for below retail.

How do you do that? Check out our Hypemaster Playbook and Cook Group for the inside scoop on the reselling game!

Jordan 1 ‘Heirloom’

• Retail Price: $170
• Estimated Resell: $180
• Colorway: Vachetta Tan, Black, and Sail
• Release Date: Saturday, September 17th, 2022
• Style Code: 555088-202

The colorway of this sneaker is definitely something lighter than what we are used to with Jordan 1’s, but not something that is totally ugly.

This sneaker is actually great for the upcoming fall season and will definitely go with a pair of jeans.

This sneaker isn’t anything totally special, so we don’t anticipate much hype building. We think the resell will be very similar to the Brotherhood in that you won’t make much profit buying at retail price.

Where to Buy Jordan 1 Heirloom for Retail

While the full retail list hasn’t been totally confirmed, we can expect this to follow usual Jordan 1 retail protocols. That means:

• Nike SNKRS
• Finish Line (Check Site)
• JD Sports (Check Site)
• Foot Locker (Check Site)
• Champs (Check Site)

Estimated Resell and Where to Buy

We believe this pair will resell for around $180. We’ve done research on similar pairs and colorways and believe this is the correct price.

If you are not able to purchase for retail, definitely check out two of the most trusted reselling sources in the game:

• GOAT: An online app where sellers can list their sneakers for market prices and buyers can either place bids or accept the seller’s price. Sellers ship their pairs to the GOAT warehouse where they are then authenticated and shipped out to the buyers.
• Flight Club: Both a website and physical store(s) where sellers can give their shoes in to be sold in consignment where Flight Club will take a percentage off of the sale.

Conclusion

We believe this pair will resell for just over retail, meaning net profit will be close to 0 after fees.

This is still a quality sneaker and a great option for the fall season!

For more information about how you can become the best possible reseller, check out our Cook Group and our Hypemaster Playbook for deals of a lifetime!

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Author

Jimmy McPherson

Jimmy is the former founder of Midwest Soles, a sneaker and streetwear reselling company. He's a current business student with a continued passion for sneakers and sneaker reselling.