The famous Jordan 1 silhouette returns in a tan leather colorway dubbed Heirloom. Releasing on September 17th, we take a look at a similar pair and how the Jordan 1 Heirloom could do on the resell market. Keep reading to see how you can get your hands on a pair!

Air Jordan 1 Neon Sign via Unsplash.
Air Jordan 1 Neon Sign via Unsplash.

Before we take a deeper dive into the Jordan 1 Heirloom we are first going to take a look at a similar pair, the Jordan 1 ‘Brotherhood’ and analyze how that sneaker did on the market:

Air Jordan 1 ‘Brotherhood’

  • Retail Price: $170
  • Average Resell: $187
  • Colorway: University Gold and Light Bordeaux-White
  • Release Date: Thursday, February 24th, 2022
  • Style Code: 555088-706
Official image of the Jordan 1 'Brotherhood' via GOAT.
Official image of the Jordan 1 ‘Brotherhood’ via GOAT.

The reason that the sneaker is dubbed ‘Brotherhood‘ is actually to do with the GOAT Michael Jordan himself.

“Jordan Brand honored Michael Jordan’s time as a member of one of the most historic African American college fraternities with the Air Jordan 1 High Brotherhood.

Drawing inspiration from the Omega Psi Phi crest, the Air Jordan 1 High Brotherhood arrives with a vibrant University Gold, purple, and white leather construction. Its color blocking is simple and bold, similar to past Jordan 1 releases like the Shattered Backboards and Bred Toes. In retro fashion, a woven Nike tongue label and Wings logo at the collar complete the design.”

This sneaker averages a resell price of $187 with a retail price of $170, so the profit margin is almost 0. That being said, the sneaker could be profitable if you were able to purchase it for below retail.

How do you do that? Check out our Hypemaster Playbook and Cook Group for the inside scoop on the reselling game!

Jordan 1 ‘Heirloom’

  • Retail Price: $170
  • Estimated Resell: $180
  • Colorway: Vachetta Tan, Black, and Sail
  • Release Date: Saturday, September 17th, 2022
  • Style Code: 555088-202
Official image of the Jordan 1 'Heirloom' via Kicks on Fire.
Official image of the Jordan 1 Heirloom via Kicks on Fire.

The colorway of this sneaker is definitely something lighter than what we are used to with Jordan 1’s, but not something that is totally ugly.

This sneaker is actually great for the upcoming fall season and will definitely go with a pair of jeans.

This sneaker isn’t anything totally special, so we don’t anticipate much hype building. We think the resell will be very similar to the Brotherhood in that you won’t make much profit buying at retail price.

Where to Buy Jordan 1 Heirloom for Retail

While the full retail list hasn’t been totally confirmed, we can expect this to follow usual Jordan 1 retail protocols. That means:

Estimated Resell and Where to Buy

We believe this pair will resell for around $180. We’ve done research on similar pairs and colorways and believe this is the correct price.

If you are not able to purchase for retail, definitely check out two of the most trusted reselling sources in the game:

  • GOAT: An online app where sellers can list their sneakers for market prices and buyers can either place bids or accept the seller’s price. Sellers ship their pairs to the GOAT warehouse where they are then authenticated and shipped out to the buyers.
  • Flight Club: Both a website and physical store(s) where sellers can give their shoes in to be sold in consignment where Flight Club will take a percentage off of the sale.


hypemeter retail Jordan 1 'Heirloom'

We believe this pair will resell for just over retail, meaning net profit will be close to 0 after fees.

This is still a quality sneaker and a great option for the fall season!

For more information about how you can become the best possible reseller, check out our Cook Group and our Hypemaster Playbook for deals of a lifetime!

Frequently Asked Questions

Why is Jordan 1 so popular right now?

The Jordan 1 remains popular because it is iconic, looks great with any number of outfits, and is directly tied to the history of sneaker collecting in general. Limited availability and hype of course also play a role.

How Long Does Jordans Last?

Similar to Air Max sneakers, Air Jordans can last around 7-10 years in storage. Occasionally wearing them can increase this time period. Conversely, wearing them daily can accelerate their deterioration.

Can Jordan 1s get wet?

Jordans can hold up surprisingly well in the rain, provided the upper is all leather. Suede and nubuck will change texture when soaked by wet weather, but many of the all-leather pairs are tanks!

How do you clean dirty Jordans?

To do a light cleaning, brush off any loose dirt or dust with a toothbrush. Then, wipe down the soles with a cloth and warm water. For a deeper clean, wet a toothbrush in cold water mixed with a little dish soap and scrub away dirt and stains. Then, rinse off the soap with cold water.

How do I keep my Jordans from creasing?

The trick to using an iron is to stuff the shoe so it maintains its shape, from the heel to the toe box. Packing the shoes as tight as possible will help straighten out the creases.

Take your reselling game to the next level


Jimmy McPherson

Jimmy McPherson

Jimmy is the former founder of Midwest Soles, a sneaker and streetwear reselling company. He's a current business student with a continued passion for sneakers and sneaker reselling.


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