What’s up people?! Thanks for stopping in for another blog at SFS. We’re grateful for all of our followers and happy we get the opportunity to give you the info you need. This morning, afternoon, night – wherever you are in the world, I̵7;m giving you a look at a new Vapormax. The Nike Air Vapormax 2020 “Smoke Grey” will be releasing Thursday July 30th for a retail price of $250.

Firstly, here’s your daily reminder that here at SFS is the best place to gain valuable info about reselling and updates on all sneaker and streetwear releases.

If you want to stay up to date on all your sneaker and streetwear releases and resale strategies be sure to sign up for our newsletter. Our timely articles and guides will be in your inbox if you forget to check up on the site.

Feel free to skip to Release Info and Conclusion now to get the need to know details for this release. 

A Look Inside Vapormax 2020

air vapormax 2020 flyknit smoke grey release date 3
Image via Hypebeast

Nike‘s latest Air Vapormax 2020 high-performance lifestyle sneaker receives a contrasting new colorway, utilizing multi-color patterns and eco-friendly recycled parts, but with a darker, bolder color palette.

“Smoke Grey,” as this colorway is called, is found across the majority of the Flyknit upper. A multicolor recycled yarn weave, also found in the last pair of Vapormax 2020s, is intertwined beneath at the toe and Swoosh area, giving the grey almost a purple-toned hue. Nike’s proprietary Grind material — made from recycled synthetics — can be found across the heel and midfoot for the lightest shade on the sneaker, besides the white Swooshes themselves. Black is found around the ankle collars and wire-lace area, while a dash of red hits the tongue and heel pull, as well as the locking rope around the rear shell. To finish it off, a completely-transparent outsole is found on the bottom.

Of special note is the FlyEase fit system. Although this one-handed lacing assemblage has appeared on everything from the Air Jordan 33 to the Space Hippie 03, this marks its debut on the Vapormax line. Atop the mosaic-patterned tongue sits a rectangular box that holds high tensile, winch-like cords. These are tightened by yanking on the heel’s multicolor, bungee-like “Lock” tabs and loosened by tugging on the green “Release” tongue tabs.

With all colors and hues combined, the shoe comes off very balanced not only in shape and fit, but now color as well.

Check out the official images below and decide if you’ll have these on feet soon.

air vapormax 2020 flyknit smoke grey release date 1
Image via Hypebeast
air vapormax 2020 flyknit smoke grey release date 2
Image via Hypebeast
air vapormax 2020 flyknit smoke grey release date 04
Image via Hypebeast
air vapormax 2020 flyknit smoke grey release date 5
Image via Hypebeast

The Vapormax in Today’s Sneaker-scape

Air VaporMax Pure Platinum Product
OG Pure Platinum Vapormax from 2017. Image via StockX

When the Vapormax debuted on Air Max Day (March 26th) in 2017, there were very mixed reviews on it. On one hand, folks were enamored with the technology that had gone into the shoe. And others were skeptical of the shoes staying power, based on its cushy aesthetic and aggressive air bags. To be fair, it was quite polarizing in the sneaker scene at the time.

ipad off white x nike air vapormax
Image via Sneaker News

Just later that year, Virgil Abloh and Off White released The Ten which shook the sneaker world to it’s core and set the gold standard for collaborations. In that handful of sneakers was the Vapormax which are still reselling now for over $1,300. Quite the investment. Since then there were two more Off White Vapormax to release.

acronym nike vapormax all three colors
Image via Hypebeast

Another personal favorite of mine was the Vapormax collaboration with Japanese techwear company Acronym. The canvas was the Vapormax Moc which featured three standout, dystopian colorways. The campaign was also quite notable that featured head of Acronym Errolson Hugh alongside John Mayer.

Nike AcronymVapormax 02 original
Image via Nice Kicks

Resale Anticipation

While we here at SFS are always excited about innovation and technology in sneakers, that doesn’t always translate to booming sales.

This new Smoke Grey color way should take after the model of the first Vapormax 2020 which was the Pure Platinum Multicolor. These now are coming in JUST above retail. After fees you’re probably breaking even. We wish that price tag wasn’t so steep or else consumers may be willing to pay more over retail.

For now, we’ll label these new Vapormax as an even sell opportunity! Cop if you like but don’t count on a big payday.

Release Info and Conclusion

RELEASE DATE: Thursday, July 30th

After the release be sure to check up on the usual suspects for the secondary market – StockX, Goat, Grailed, eBay, and Reddit. Be sure to head somewhere with little or no fees.

If you’re new to reselling, this blog has everything you need and more, including the Hypemaster Playbook that is an all-in-one package to begin sneaker reselling. Over 300 pages of in-depth tips from experience. I guarantee everyone will learn something no matter your previous knowledge.

The SFS Winner’s Circle is also expanding more and more also. Get in now for the best insider info on sneakers and streetwear. All you have to do is look at our website and socials for testimonies on how we’re helping you cop the most coveted sneakers.

Before you go, check out the Sneaker/Streetwear Market Recap Week of July 13th – my friend Ben makes awesome roundups every week so you don’t miss out! Even if something has already released, it still could be a good time to invest in it considering it could still increase in value over time.

Check back on the site frequently and be sure to follow our Instagram too! We have an awesome group of followers who have some valuable engagement so take a peek.

If you’re looking for something more classic, check out this pairing of sneakers coming out soon – the Nike Air Max 1 Anniversary Orange and Hunter Green.

How do we feel about the Nike Vapormax 2020 in Smoke Grey? What version of the Vapormax has been your favorite thus far?

Thank you all, have a powerful week. 

– Erik

Take your reselling game to the next level



erik anson

Erik has been a devotee to sneakers and footwear in general ever since he can remember. His Mount Rushmore of sneakers in his collection would be the Grey New Balance 990v4's, Nike x Atmos Animal Air Max 95 (06), Jordan 3 White cement, and Pure Platinum Air Yeezy 2.


Your email address will not be published. Required fields are marked *