March 26th is a date that all sneakerheads hold dear to their hearts. Every year on this day, known as Air Max Day, Nike celebrates the release of the very first Air Max. That model, the AM One, released on this day in 1987, crafted by legendary designer Tinker Hatfield. It caused a world-wide stir. Inspired by Paris’ Pompidou Centre, the Air Max One was the first Nike sneaker with visible airbags on the heel.

first 1987 air max one 1
The original 1987 Air Max 1 from Nike’s website

Almost 30 years the years later Nike and collaborative designers have celebrated the Air Max every year by releasing special one-off color ways and collaborations.

Over the years we have seen some incredibly profitable and hyped Air Max releases – let’s take a look at some of the Air Max releases over the years that contribute to the billion dollar sneaker pie full of self made six figure sneakerheads, as well as some of the future releases that are tipped to not only look great on feet but give you some profit in the bank:

Nike Air Max 180 (Berlin/ Europe Exclusive) Release date Tuesday, March 26 2019

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Image from

Retail price: USD $160

Current resell price: USD $250 – USD$300 (US 10)

Unfortunately for this year’s Air Max day there doesn’t appear to be too many exclusive releases that will generate a profit. However, Berlin (then Europe) is set to see an exclusive from Nike in the form of an Air Max 180. Initially released in 1991, Nike is re-releasing the Air Max 180 in a bright color way featuring white/black, neon green/pink accents and white leather in homage to bright colors of the Berlin nightclubs back in 1991.

The release date in Berlin is on Air Max day, March 26th 2019, then  a wider release in Europe is on March 30th 2019.

Nike Air Max 1/97 X Sean Wotherspoon (Release date: March 26th 2018)

Sean Wotherspoon AIr Max 1/97 record price sneakers
Sean Wotherspoon AIr Max 1/97 sneakers sold for a record price of nearly $100,000. Source:

Retail price: USD $160

Current resell price: USD $1,105 (US 10)

One of if not the hottest Air Max launch of 2018 was the Sean Wotherspoon take on the Air Max 1/97. Originally part of a Nike design content that Sean entered and won the shoe is inspired by Sean’s love of vintage Nike hats from the 1980s. Featuring the uppers of and Air Max 97 and sole of the Air Max 1 (hence the name Air Max 1/97) the colourway and combo was an instant hit.

The very first pair to hit the market at the end of 2017 actually went for nearly $100,000 on eBay as seen above, setting the tone for this shoe to become a high ticket classic for years to come.

Nike Air Max 1 X Parra (Release date: July 21st 2018)

The Nike Air Max 1 "Parra" releasing July 2018
The Nike Air Max 1 “Parra” official image from

Retail price: USD $150

Current resell price: USD $390 (US 10)

Dutch artist Pieter Janssen (a.k.a. Para) and Nike have teamed up on more than one occasion. Having developed models with Nike ranging from the Cherrywood and Amsterdam colorways the 2018 collaboration took the iconic Air Max 1 and overlayed the shoe with silhouettes of city and landscape imagery. 

Nike Air Max 90 X Off White (Release date: September 20th 2019)

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The Off-White Air Max 90 from the original “The Ten” collection of 2017

Retail price: USD $160

Current resell price: USD $1,292 (US 10)

Any list of coveted Nike sneakers we discuss must have a mention of Off White! The Nike Air Max was re-imaged by Virgil Abloh and the team at Off-White a grand total of 7 times, that is how respect Virgil pays to this silhouette. The very first re-imagination was ‘The Ten’ version from back in 2017, featuring the translucent sole, exposed tongue and stitching that was synonymous with the resent of ‘The Ten’ line these Air Max’s set the trend for the additional 6x re-imaginations of the varying Air Max models. 

For those who want to learn more about Off-White and why it’s so hot, here’s a full blog post we have about this legendary brand.

Nike Air Max Lunar 90 SP Moon Landing (Release date: July 20th 2014)

air max 90 moon landing 2014
Big mark up for this model on

Retail price: USD $145

Current resell price: USD $875 (US 10)

Constructed with a moonscape printed 3M reflective uppers the Moon Landing Air Max Lunar 90’s set the tone for the Mar’s Landing that released this month. This special pack was released to celebrate the 45th anniversary of Neil Armstrongs historic trip to the moon. An additional homage to America was right heel logo being covered in Red and White stripes!

Nike Air Max 90 x Dizee Rascall (Release date: September 18th 2009)

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Retail price: USD $145

Current resell price: USD $1,250+ (US 10)

Designed to release at the same time as Dizzee Rascall’s LP release Tongue in Cheek, the Air Max model was dressed up with a transparent sole, white trim outsole and ‘Dirtee Stank Recordings’ fly beneath the transparent sole. Released in a very small batch these Air Max’s caused a stir and one to add to your mantle piece.

Nike Air Max 1 x Parra x Patta (Release date: March 13th 2010)

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This eye catching hue of a shoe as seen on

Retail price: USD $160

Current resell price: USD $6,000+ (US 10)

The most anticipated pair from a collaboration of Patta, Parra and Nike – the Air Max One Cherrywood was released in 2010. Thought to be a friends and family exclusive the Air Max 1 x Parra x Patta was dressed in burgundy suede, blue chenille and a multi coloured sole. Added to the amazing exterior the sock liner was dressed in satin making the Cherrywood colour way an absolute hit since release.

Nike Air Max 90 X Kaws (Release date: October 29th 2008)

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As seen on

Retail price: USD $160

Current resell price: USD $1,300+ (US 10)

In late 2018 Nike and legendary streetwear designer KAWS teamed up on a black/ volt colourway of the extremely popular Air Max 90 model. Whilst the shape of the Air Max was the same as previous models the white and volt green accents with added KAWS branded stitching launched this pair into GRAILED status very quickly.

Nike Air Max 95 X ATMOS Animal Pack (Release Date December 23rd 2006)

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Retail price: USD $175

Current resell price: USD $510 + (US 10)

One of the many ATMOS x Nike collaborations, the Air Max 95 was re-designed by Japanese clothing retailer ATMOS in animal print, dropping alongside an Air Max 1 silhouette. Incorporating zebra, cheetah, tiger and giraffe prints on the outer with luxe pony hair panels on the upper the wild style was revisited again back in 2018 proving how popular the crazy colorway still is. 

Nike Air Max 1 X Parra (Release date August 1st 2005)

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The iconic “Amsterdam” Air Max 1 x Parra

Retail price: USD $175

Current resell price: USD $5,320 + (US 10)

The final Air Max on our list is an absolute ripper. Back in 2005 Nike and Parra teamed up to release a colorway known as Amsterdam. Dressed in brownstone, blue reef, dark oak and a speckled sole the Parra x Nike Air Max 1 Amsterdam is one if not the most sought-after sneakers of all time. The crest of Amsterdam is emblazed on the heel (hence the name), rumoured to have been released in around 200-300 pairs the even more exclusive Friends & Family release had somewhere in the vicinity of 24 pairs in existence!


Take your reselling game to the next level




Jarred has been deep into the reselling game for years and has no plans on switching to anything else. His favorite sneaker is the Jordan 3.

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  1. KPR on Kicks

    I’m loving this Nike Air Max 1 X Parra!