Welcome back SFS family! Today I’m giving you the fresh look at the collaboration between Undefeated and Nike on the classic Air Max 97. Available in two colorways, the sneakers are expected to release on Tuesday, December 29th for $180 at Undefeated.com. Right now Undefeated is the only supplier for these shoes. Before we dive in, quick reminder that here at SFS is the best place to gain valuable info about reselling and updates on all sneaker and streetwear releases. There’s a reason why our Playbook is so highly revered! Check out some of the great things people are saying in reviews of our book. If you want to stay up to date on all your sneaker and streetwear releases and resale strategies be sure to sign up for our newsletter. Our articles and guides will be in your inbox if you forget to check up on the site. If you decide to sign up to our newsletter, you’ll receive our Flagship Hypemaster Playbook preview for free! Other discounts for products may be sent too, so it’s a good idea to be subscribed! Feel free to skip to Release Info and Conclusion now to get the need to know details for this release. Next we’ll be going over some similar shoes from the past.
We’ll touch on it more later, but for those unaware, Undefeated has already put their own spin on the Air Max 97. Releasing a few years ago, the black and white colorways are both currently reselling for around the $500 mark. More recently we’ve seen Undefeated get their shot at a number of sneakers. We’ve seen their work on the likes of the Adidas ZX 8000, the Nike Kobe 5 Protro, and the Nike Air Max 90. Be sure to click the links on each individual article if you’re interested in any of the sneakers.
Perhaps one of the more memorable projects in recent memory landed in 2017 as Nike was celebrating the Air Max 97‘s 20th Anniversary, unquestionably the most prolific year for the globally popular silhouette. Delivering three stylish iterations with perfect placement of the shop’s name around each shoe – the black/red, the ComplexCon-exclusive white, and Friends and Family olive – Undefeated’s collaboration was easily ranked among that year’s best – and arguably among the best Air Max 97s ever. For 2020, Undefeated revisits that celebrated design in two new colorways. One applies their familiar flight jacket theme with militia green and orange blaze, while a new concoction of black and volt joins the collection. Both feature the same Undefeated banner with ample reflective accents throughout. We have the official images here. Which colorway are you leaning towards? Sidenote: is anyone else getting major “Tokyo/Japan 97” vibes from the black/volt colorway?
Conclusion and Resale Anticipation
I, for one, am psyched for this release. For me, the best colourway has to be “Militia Green”. I have to imagine the rest of the world feels the same way so if you’re looking to maximize profit, go for the greens. Since these are releasing on Undefeated’s website, make sure you have your autofill information set up so you can have a fast check out. You can do this by adjusting your preferences on your browser (preferably Chrome). Release Info/Where to BuyRELEASE DATE: Tuesday, December 29th
EST RETAIL PRICE: $180AVERAGE RESALE VALUE: $350 RETAIL POINTS: Undefeated.com – A SNKRS release could be in the cards for a later time.
A Starting Point in Sneakers
Our best achievement yet is here! We launched our YouTube channel. Here is the latest video up featuring yours truly. Subscribe to us there too and let us know your feedback thus far! We’re incredibly proud of it and excited to grow more. If you’re new to reselling, this blog has everything you need and more, including the Hypemaster Playbook that is an all-in-one package to begin sneaker reselling. Over 300 pages of in-depth tips from experience. I guarantee everyone will learn something no matter your previous knowledge. The SFS Winner’s Circle has also gained some serious traction of recent and our members are making a killing. Get in now for the best insider info on sneakers and streetwear. All you have to do is look at our website and socials for testimonies on how we’re helping you cop the most coveted sneakers and streetwear. Tap into the latest edition of the Sneaker/Streetwear Market Recap Week of December 14th – Your one stop to see what went down the last week for sneakers and streetwear. I do videos on our YouTube channel too on recaps so look there. Check back on the site frequently and be sure to follow our Instagram too! We have an awesome group of followers who have some valuable engagement so take a peek. In other news, check out this blog talking about the best opportunities for reselling this month – December 2020’s Hottest Sneakers to Resell. After seeing the complete guide to the sneakers, what are your thoughts on the two Air Max 97s from Undefeated? As always, please let us know your thoughts and if you have more upcoming sneakers you want us to look at. We love any feedback. – Erik
Erik has been a devotee to sneakers and footwear in general ever since he can remember. His Mount Rushmore of sneakers in his collection would be the Grey New Balance 990v4's, Nike x Atmos Animal Air Max 95 (06), Jordan 3 White cement, and Pure Platinum Air Yeezy 2.