Asics UB1-S Gel-Kayano 14 Background, release details, and estimated resell

Kiko Kostadinov and Asics move away from the typical “brand x designer”; collaboration style and bring fans a new product based upon the principles of symbiotic design. The Asics UB1-S Gel-Kayano 14 price is $160 and releases on November the 27th. The silhouette releases in 2 brand new colorways!

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The Asics UB1-S Gel-Kayano 14 is part of a hyped collaboration without the typical co-branding. Before we estimate it’s resale, let me walk you through some background.

Asics x Koko Kostadinov

Asics x Kiko Kostadinov Hypebae

Bulgarian designer, Kiko Kostadinov, first collaborated with Asics on a few new sneakers that he revealed during his Spring 18 men’s fashion show.

Although the presentation was odd. All eyes were on the shoes which took away some of the awe that came with the models wearing nude tights over their faces. Apart from being an over-all good colorway, the sneakers were part of the first-ever designer lead collaboration in the Japanese sportswear giant’s history.

Over the past couple of years, the duo has released over 10 sneakers together and has signed a multi-year partnership contract that will see multiple sneakers yearly at varying price points.

Their latest sneakers, the Asics UB1-S Gel-Kayano 14 will release in two colorways, “Graphite Grey” and “Classic Red/Asics Blue”. To estimate their resale values, we can use StockX to help us out.

ASICS Gel-Korika Kiko Kostadinov Grey

Asics Gel Korika Kiko Kostadinov Grey
From StockX

Retail price: $210

Peak Resell: $500

Release Date: 11/16/2019

Colorway: Silver/Steel grey

These sneakers feature a grey upper with a metallic silver overlay and netted paneling underneath. A dark grey midsole with FlyteFoam branding and a matching outsole finishes off the design.

On StockX, the average selling price is an average $240 per pair which is a gross profit of $30. At peak resale prices, gross profits have been as high as $290 but for the most part, profits margins have been quite low due to the high retail price tag. The Asics UB1-S Gel-Kayano 14 will likely sell for similar resale prices.

Asics UB1-S Gel-Kayano 14


Retail price: $160

Estimated Resell: $200

Release Date: November/27/2020

Colorway: Graphite Grey & Classic Red/Asics Blue

These sneakers come in a 2000s inspired style while also hinting at current sneaker fashion trends.

Both sneakers come in a mesh upper with a synthetic leather overlay that comes in a myriad of patterns. Long pull-tabs are featured over the tongues. The two colorways are almost the complete antithesis of each other. The first wears subtle grey and black color tones while the second sneaker features a vibrant “Classic red” contrasted by an “Asics Blue”.

The midsole includes GEL® cushioning with ample support from the TRUSSTIC™ unit that’s situated in the middle of the outsole. 


Resale Value

I believe these sneakers will sell out as this time, the price is relatively affordable compared to previous releases. The style and quality, on the other hand, remains the same.

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Using my estimated resell value of $200, expect gross profits of around $40 per pair. They may even be higher depending on the sizes.

Where to Buy 

You can buy the Asics UB1-S Gel-Kayano 14 at select retailers and Asics on November 27th at 10 am EDT.

You can also buy them at reseller websites such as StockX.


Asics UB1-S Gel-Kayano 14

Retail Price: $160

Estimated Resell: $200

Release Date: November/27/2020

Where to Buy: (Retail) Asics 10:00 am EDT

                      (Resale) StockX

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Have a great week everyone!


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Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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