Nike LeBron 18 “What The” background, Release details, and estimated resell

Following the release of the LA Dodgers-inspired LeBron 7, Nike is set to give the LeBron 18 a “What The” makeover! The Nike LeBron 18 “What The” release date is on April 10th for a retail price of $200. Keep reading to know all about it!

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March is now past us and treated us with some great drops, April is already set to be just as profitable if not even better. Read more about it here!

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“What The” sneaker themes have consistently been used on Nike sneakers every year, especially on the LeBron shoes. Before we inspect the Nike LeBron 18 What The and see what makes them special, let me walk you through some history.

LeBron 18 | Background

nike lebron 18 original sketch
From Hypebeast

LeBron James after quickly gaining recognition was signed by Nike and received a multi-million dollar deal. Although a risky move by Nike, they believed LeBron to be the next MJ and went all in. As a result, the decision paid off massive dividends as LeBron turned into an international superstar.

In 2003, the Nike Air Zoom LeBron officially released, enshrined today as LeBron’s first signature sneaker. Ever since then, Nike has introduced various new models up till the Nike LeBron 18 which released in 2020.

The King’s latest signature sneaker combines speed and power with its all-new design and internal mechanisms. Full Zoom Airbags and Nike Air cushioning provide additional support and comfort, making them fit for casual wear and also for on the courts.

After various new colorways such as the LeBron 18 “Home” and Fireberry. Nike is set to drop a new LeBron 18 that’s inspired by previous iconic LeBron sneakers.

To help estimate its resale value, let’s head over to StockX.

Nike LeBron 17 “What The”

Nike lebron 17 what the resale
Sneaker News

Retail Price: $200

Peak Resell: $600

Release Date: 06/15/2020


The Nike LeBron 17 What The features a colorway that you’d expect but could never predict.

Mismatched pairs with Knitted uppers include explosions of vibrant and muted color tones. All of which blend and mash together in a beautiful chaotic fashion, typical to “What The” sneakers.

On StockX, the average selling price is over $280 which is a gross profit of $80 per pair. The Nike LeBron 18 “What The” will likely have a similar resale value.

Nike LeBron 18 “What The” | Closer Look


Retail Price: $200

Estimated Resell: $250

Release Date: April/10/2021 (US)

Colorway: University Blue/Metallic Gold-Multi-Color

This LeBron 18 pays homage to all the popular LeBron sneakers that came before it.

First up, is the sky-blue woven upper with tiny metallic-gold Swooshes, possibly inspired by the typical Minneapolis Lakers’ gear. Vibrant laces inspired by the LeBron 8 “South Beach” provide contrast while lace locks appear to be borrowed from the LeBron 9 “Watch The Throne”.

Pink rears with a splash effect appear to be inspired by the LeBron 16 “Hot Lava”, and finally, colorful soles taken from the LeBron 4 “Fruity Pebbles” finish off the design.

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Nike LeBron 18 “What The” | How To Buy

You can buy these sneakers at select Nike stockists and come April 10th. The retail price for men’s sizes is the usual $200 per pair.

To buy them today for resale prices, visit StockX.

Resale Estimation

“What The” LeBron sneakers are fairly popular and I believe these sneakers will sell out for certain sizes.

Using my estimated resell value, expect gross profits of around $30-$60 per pair. According to our Hype Meter, that’s a “Profit”.


HYPEMETER PROFIT2 e1611117510462

Nike LeBron 18 “What The”

Retail Price: $200

Estimated Resell: $250

Release Date: April/10/2021 (US)

Where to Buy: (Retail) Nike 

                        (Resale) StockX

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Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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