New Balance 2002R Grey and Black Background, Release Details, and Resell

New Balance renews their 2002 line up with two new colorways! The New Balance 2002R Grey and Black Price is $120 each and drops on October the 10th. Keep reading to know how to cop these as I’m expecting pretty decent profits!

This Multi-Billion Dollar Market provides plenty of opportunities for making thousands every month. All you really need is the right knowledge to help you through your journey towards success. And with the Hypemaster Playbook, that success is inevitable.

All you need to do is follow the simple advice this guide gives you. As a result, instead of chasing hype, you’ll know precisely how to identify lucrative sneakers. There’s a reason why the Hypemaster Playbook is so highly reviewed.

The New Balance 2002R Grey and Black are one of the few New Balance 2002R releases set for this year. All of which seem to be profitable but before we get into a detailed analysis. Let’s talk about some background!

Skip to conclusion for those in a hurry.

New Balance| Background

Image From JD Sports

Known by kids as that classic “Dad Shoe” today. The New Balance running shoe used to dominate the market with its high quality material build and excellent performance. They’ve come a long way since being established in 1906.

William J. Riley is the founder of New Balance who manufactured orthopedic products for a living. His products helped those with disabilities or people with certain needs for their jobs. Such as occupations that required people to stand for long periods of time.

After Riley discovered a growing market in the sports world, he went all in. This later proved to be a highly profitable decision as Riley had all the skills needed to dominate that market.

His excellent craftsmanship and performance lead to Riley flourishing within the sports-wear niche. Accumulating a cult following of pro athletes that started demanding for tailor made sneakers.

After New Balance as handed over to Paul Rudd, the brand went international. In 1961 with the release of the “Trackster”, New Balance had created an instant classic.

After winning the World Running Magazine Award, New Balance became a household name. The brand continues its legacy today of making high quality sneakers.

New Balance 2002| Pinnacle of Performance Running Shoes

Image by Sneaker News

The New Balance 2002 is considered one of the best running shoes out there for the relatively low price.  It released back in 2010 and has been solidified as a New Balance classic.

Although it flew under the radar for many, real sneaker-heads know how special these sneakers are. That of course is now evident today when you take a look at the 2002 model’s resale value. Some models are actually selling for hundreds of dollars in profits.

Finally, after 10 years, we’re getting new colorways in the New Balance 2000R Grey and Black. To estimate its resale value, let’s head on over to StockX.

New Balance 990 V2 Kith Grey

From StockX

Retail Price: $200

Peak Resell: $420

Release Date: 08/21/2020

Colorway: Grey/White

The New Balance 990 V2 Kith Grey features a grey suede upper with netted underlay. A grey “N” logo on the lateral sides, sail/white mid-soles and black out-soles completes the design.

On StockX, the average selling price is currently over $250 per pair. That’s an average gross profit of over $50 while at peak resale prices, profits are higher than $220! Since the New Balance 2002R Grey and Black have a lower retail price of $120. Expect much higher profit margins.

New Balance 2002R Thisisneverthat White

From StockX

Retail Price: $152

Peak Resell: $450

Release Date: 09/21/2020

Colorway: White/Black

Korean fashion label, thisneverthat teamed up with New Balance to revive the NB 2002 after 10 years. It features a white upper that’s built with a mix of mesh and leather.

Black hits can be seen on the collar lining, interior, and the “N” logo on the sides. A yellowed mid-sole with “N ERGY” in miniscule writing can be seen on it. A black out-sole finishes off the design.

On StockX, the average selling price is $260 making way for an easy $100 profit or more. At peak resale prices, gross profits are as high as $300 per pair.

New Balance 2002R thisisneverthat Light Brown

From StockX

Retail Price: $152

Peak Resell: $350

Release Date: 09/21/2020

Colorway: Light Brown/Black

The New Balance 2002R thisisneverthat Light Brown features thisneverthat’s typical minimalist approach. The sneaker features a light brown mesh and leather upper with black hits throughout.

Black can be seen on the heel tabs and “N” logos on the lateral sides. A blue be-speckled rear and a glossy black sole finishes off the design.

On StockX, the average selling price is $260 per pair. That means on average, resellers have been easily making profits of over $100. Meanwhile at peak resale, gross profits have been as high as $200.

I believe the New Balance 2002R Grey and Black will have very similar resale value value. Perhaps even better profit margins due to the lower retail price.

New Balance 2002R Grey and Black

Via New Balance

Retail Price: $120

Estimated Resell: $200-$300

Release Date: October/10/2020

Colorways: Light Grey/ Silver & Dark Grey/Black

The revival of the New Balance 2002 model seems to be taking the sneaker world by storm. With a collaboration with thisneverthat and the upcoming one with Salehe Bembury, the future seems bright for the 2002R.

The New Balance 2002R Grey and Black takes a nod at the originals with similar colorways. One comes in a light grey upper with contrasting netted underlays and a black “N” logo.

The other takes a darker turn with a black upper and “N” logo. It then includes a contrasting white mid-sole and black out-sole that completes the design.

Both are constructed with premium materials including nubuck leather and mesh panels. The soles on the other hand, combine ABZORB® technology with N-ergy® cushioning for the sole unit.

Take a closer look with these detailed images.


Via New Balance
Via New Balance
Via New Balance
Via New Balance
Via New Balance
Via New Balance

Resale Value

New Balance’s revival of the 2002 line up seems to be paying off as fans are noticeably excited. The thisneverthat collaboration was a hit and I believe the latest 2002R will also sell out fast.

Using my estimated resell value of around $250, I believe you can expect profits of around $130 per pair. They’ve been sold for as high as $580 already so at peak resale prices, profits are as high as $460!

New Balance 2002R Black/Grey Where to Buy

You can buy the New Balance 2002R Grey and Black at select retailers and at New Balance. They’ll be available on October the 10th for a retail price of $120. You can also enter the raffle through SNS at 6 PM EDT/12 AM CEST.

To buy them today for resale prices, visit reseller markets such as StockX.


New Balance 2002R Grey and Black

Retail Price: $120

Estimated Resell: $200-$300

Release Date: October/10/2020

Where to Buy: (Retail) New Balance 10 AM EDT

                           (Resale) StockX

That’s all for this one folks! For more updates on the hottest sneaker releases, follow us on Instagram. For content such as this, sign up to our news-letter below.

If you’re tired of taking Ls when copping hyped sneakers, join our Winner’s Circle. You’ll be given invaluable insider knowledge to help you cop the most profitable drops!

Have a great week everyone!

-Mohammad Yousaf

Take your reselling game to the next level


Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


Your email address will not be published. Required fields are marked *