New Balance 327 Primary Pack release dates, background, and estimated resell

The ’70s inspired 327 is back this December in 3 brand new color options! The New Balance 327 “Primary Pack”; release date is December 12th for a retail price of $120 each. Stick around as we go through all of the details!

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Be we estimate resale for the New Balance 327 “Primary Pack”, let me walk you through its history!

New Balance 327| A Modern ’70s Sneaker

New Balance 327 History 70s Style

New Balance’s latest silhouette, the 327 is a familiar yet unique new sneaker. The familiarity comes from the inspiration the sneaker takes from its predecessors throughout New Balance’s history.

The “N” logo on the lateral sides is taken from the iconic New Balance 320. It released back in 1976 and won many NYC marathon awards, garnering a respectable following among elite athletes.

The rugged out-sole is inspired by the New Balance 355. The sneaker released in 1977 and had much to offer to new athletes with its advanced traction feature.

Lastly, the 327 is also inspired by the New Balance SuperComp. This sneaker was pretty much a fusion of the 320 and 355 with a versatile upper and wrapped forefoot.

The New Balance 327 blends all these features into one sneaker while taking a more modern approach to the design.

The 327 so far is being sold out, putting new balance back on the map and the Primary Pack will likely go a similar way. To estimate resale for the New Balance 327 “Primary Pack”, let’s head over to StockX.

New Balance 327 Blue Orange

New Balance 327 Blue Orange 1

Retail Price: $120

Peak Resell: $310

Release Date: 05/08/2020

Colorway: Blue/Orange

The New Balance 327 Blue Orange features a dominantly blue upper with a yellow and orange overlay. The blue suede overlay covers the rear, eye stays, mudguards, and toe boxes while the side panels feature a lighter blue smooth material. A contrasting “N” logo, yellow outsole, and rugged black midsole complete the look.

The average selling price on StockX is $160 which is an average gross profit of $60 per pair. I believe the latest 3 colorways from the Primary Pack will have similar resale values.

New Balance 327 “Primary Pack”| Closer Look

New Balance

Retail Price: $120 Each

Estimated Resell: $140

Release Date: December/12/2020

Colorway: Red/White| Blue/White| Yellow/White

This pack comes in 3 brand new sneakers that are reminiscent of the previous Casablanca x New Balance 327 sneakers. All 3 come in identical color-blocking and materials, consisting of suede that ranges from blue, red, and yellow and leather that comes in perforated detailing.

On the lateral sides features an oversized “N” logo, outlined by their respective colors. Grey suede coves the eyelets while crisp white laces clean up the look. A white midsole and a waffle rubber outsole that extends all the way to the heels finish off the look.

New Balance
New Balance
New Balance
New Balance

Estimated Resale Projection

These sneakers will likely sell out as a lot of people are getting a hard time copping the 327 for retail prices even today. For help with that, join our exclusive Winner’s Circle to help you cop up to multiple pairs!

Using my estimated resell value of $140, I believe you can expect gross profits of around $20 per pair. For higher pure profits, sell on websites that offer service fee waivers such as eBay.

New Balance 327 “Primary Pack” | Where to Buy

You can buy these sneakers at select retailers and New Balance on December 12th. The retail price is set at $120 for each of the 3 pairs.

You can also buy them on StockX for resale prices.


New Balance 327 “Primary Pack”

Retail Price: $120 Each

Estimated Resell: $140

Release Date: December/12/2020

Where to Buy: (Retail) New Balance 

                       (Resale) StockX

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Have a great week everyone!

-Signing off

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Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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