New Balance is really cashing in with their new 327 sneakers by releasing 5 new colorways this summer! The New Balance Summer 2020 collection releases on the 11th of July for $100 each. Stay tuned to know all about its release and resale value!

June has been crazy with all the recent drops that are making people thousands. The Dior Air Jordan 1 is a prime example of how lucrative this Multi-Billion Dollar Market can be. Making it possible to earn thousands every month.

To get the most of it, you’ll need the right knowledge and guidance. I suggest checking out our blog for that, it’s free, easy to understand and, has includes everything you need to know about about reselling the hottest sneakers.

The New Balance 327 Summer Collection includes 5 new colorways, all of which some are reminiscent of previously used color tones. They’re called “Castle Rock”, “Energy Lime”, “Munsell White”, “Oak leaf Green” and “Neo Flame”.

Before we estimate its resale value, let’s get into some background info of the New Balance 327 sneakers.

Skip to conclusion for those in a hurry.

New Balance Running Shoes |History


If you think about a running shoe, what comes to mind for most is probably an Adidas or Nike. Back in the day however, New Balance dominated the running shoe scene with their high quality foot-wear.

However, fans believe they are on the rise again and may emulate the competition once more.

William J. Riley founded New Balance in 1906 after recognizing an opportunity in the sports world. He used to make orthopedic products for people with disabilities. He even made equipment for working personnel that needed to stand for long periods of time.

Due to his excellent craftsmanship, he believed the sports-wear niche could be way more lucrative and shifted his skills towards making performance sneakers.

His work was so exceptional that pro athletes would ask for personal tailored sneakers. Later on, business was handed over to Paul Rudd who did well to grow New Balance.

In 1961, they released their first official sneaker known as the “Trackster”. An instant classic that sneaker heads still yearn for.

It wasn’t until winning the World Runner Magazine Award that New Balance became a house hold name, continuing the legacy of making high quality shoes to this day.

New Balance 327|Design & Technology

Via sneakernews

New Balance’s latest silhouette, the 327 is a familiar yet unique new sneaker. The familiarity comes from the inspiration the sneaker takes from its predecessors throughout New Balance’s history.

The “N” logo on the lateral sides is taken from the iconic New Balance 320. It released back in 1976 and won many NYC marathon awards, garnering a respectable following among elite athletes.

The rugged out-sole is inspired by the New Balance 355. The sneaker released in 1977 and had much to offer to new athletes with its advanced traction feature.

Lastly, the 327 is also inspired by the New Balance SuperComp. The sneaker was pretty much a fusion of the 320 and 355 with a versatile upper and wrapped forefoot.

The New Balance 327 blends all these features into one sneaker while taking a more modern approach to the design.

The 327 so far is being sold out, putting new balance back on the map.

To estimate the resale value of the sneakers in the New Balance 327 Summer 2020 Collection. Let’s head over to StockX to see how similar colorways are doing on the resale market.

New Balance 327 Orange Blue

Via STockX

Retail Price: $100

Peak Resell: $300

Release Date: 05/08/2020

Colorway: Blue/Orange

These sneakers feature a nylon and sued upper in an energizing blue with orange hits in the middle. The sneaker also comes with an over-sized “N”, a yellow mid-sole and black rugged out-sole. Striking white laces and interior finishes off the design.

According to StockX, these are consistently selling for around $150. The average reselling price is $165 which is a decent gross profit of $65. At peak resale, gross profit is a respectable $200.

If you copped enough pairs and sold at the right time, that’s a great week’s work!

New Balance 327 Brown Grey

Via StockX

Retail Price: $100

Peak Resell: $305

Release Date: 05/08/2020

Colorway: Brown/Grey

This sneaker is pretty similar to 2 of the colorways on the New Balance 327 Summer 2020 Collection Lineup. Particularly the New Balance 327 Castle Rock and new Balance 327 Munsell White.

It features a nylon and sued upper dominated by pretty dull colors in my opinion. Brown and grey cover the upper with a Dark over grown “N” made of sued. A tan studded out-sole which extends up to the heel finishes off the design.

On StockX, it’s pretty much the same story with minor profits but over-all profitable. The average price is around $165. That’s an average gross profit of $65 which is pretty good if you cop multiple pairs.

At peak resale, resale price is $305 similar to the orange/blue colorway. Making this sneaker a pretty decent cop.

New Balance 327 Pride (2020)

Via StockX

Retail Price: $100

Peak Resell: $400

Release Date: 06/01/2020

Colorway: White/Multi

This sneaker features a white nylon upper with multi-colored sued overlay throughout. A white mid-sole and dark brown studded out-sole completes the design.

On StockX, the average price is $143 which is a gross profit of $43. After deducting a tax rate and service fee, you’ll be left with some lunch money however, it still is profitable.

This sneaker in particular looks much like the New Balance 327 Neo Flame/Varsity Gold. Thus I expect that colorway to resell similar to this one.

New Balance 327 Summer 2020 Collection

From Hypebeast

Retail Price: $100

Estimated Resell: $140-$160

Release Date: 07/11/2020

New Balance’s latest lineup is set to drop on the 11th of July for $100. The collection features color tones across the color spectrum as the sneakers feature almost every color you could think of.

The first of the sneakers is the New Balance 327 Castle Rock. It features a grey/blue upper with indigo and pink hits throughout. White interior, white mid-sole and a tan studded out-sole completes the design.

The second sneaker is the Energy Lime colorway. It features a green nylon upper with orange and dark blaze sued overlay.

The New Balance 327 Munsell white comes in a white upper with orange grey and navy over lay. A tan rugged out-sole finishes off the design.

An over looked pair of the bunch is the New Balance 327 Oak Leaf Green. It features an oak and dark green upper with darker blue hits as well.

Lastly, the New Balance 327 Neo Flame comes in a white and multi-colored upper reminiscent of the “Pride” colorway.

Take a closer look with these high definition shots.

New Balance 327 Castle Rock:


New Balance 327 Lime Green/Gum Orange:


New Balance 327 Neo Flame:


New Balance 327 Munsell White:


New Balance 327 Oak Leaf Green:


Estimated Resell

Judging by the colorways above, I expect these to make some profits for sure. Although there is almost no information available currently on StockX. I expect the usual $40-$60 profits.

To get your money back after applying a standard US tax rate and service fee. You’ll need to sell each shoe for at least $120.

By using my estimated resell value, I expect the New Balance 327 Oak Leaf green to sell with a profit of $20 per pair. For the other 4 colorways, I expect around $40 in pure profits per pair.

Where to Cop

New Balance sneakers are beginning to sell out fast. Who knows, these might just be the next Yeezys.

You can grab them at select retailers and New for $100 on the 11 of July. Try entering through multiple accounts or even investing in a bot.

You can buy them today on re-seller websites such as Flight Club and GOAT.


  • New Balance 327 Summer 2020 Collection
  • Retail Price: $100
  • Estimated Resell: $140-$160
  • Release Date: 07/11/2020

Where to Cop:
Retail New

Flight Club

That’s all for today folks! Follow us on twitter and Instagram for more content and updates on the hottest new drops. Our SFSH cook group is super useful in helping member cop the latest sneakers.

Discover more New Balance 327s at GOAT and Flight Club.

If you’re starting out your re-selling journey. I suggest taking the shortcut to success by reading the Hypemaster Playbook. It’s a step by step guidebook on how to re-sell successfully.

Take care everyone!

Signing off.

Take your reselling game to the next level


Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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