Concepts x New Balance 327 Cape Background, Release Details and, Resale Value

After a collaboration with Nike, Concepts has partnered up with New Balance and have gone with the latest 327 as their canvas. The Concepts x New Balance 327 Cape price is $140 and releases on August the 13th. Stick around to know everything about it!

If you haven’t seen our top picks for the August 2020 Best Sneakers to Resell, I highly recommend it taking a look! This month is set to be super lucrative as the hyped sneaker releases are non-stop. You never know, we might help you cop a pair or two.

This Multi-Billion Dollar Market is a gold mine for anyone with the right knowledge and tools. If you want to get started, I suggest checking out our blog. We drop content on release, resale guides and, much more!

Coming back to this refreshing sneaker release, as typical with Concepts, the Concepts x New Balance 327 Cape is inspired by the company’s surroundings and intrigues. This time, that inspiration is particularly a famous local new England drink known as a Cranberry vodka.

This summer friendly sneaker comes in the popular New Balance 327 silhouette which is sure to sell out fast. Before estimating its resale, let’s get into some background!

Skip to conclusion for summarized information.

New Balance| A Brief History

New Balance Logo History 1000 Logos
From 1000 Logos

William J Riley is the name behind this sports-wear giant. He founded the company in 1906 after recognizing a profitable opportunity in the sports-wear world.

Initially, William made orthopedic products specifically for those with disabilities and those that had jobs which required long intervals of time standing or walking.

Although successful, a better opportunity awaited William in the sports-wear world, particularly sneakers. He realized that by using his excellent craftsman ship and knowledge, William could do very well in the sneaker niche.

After he gained some recognition, pro athletes started asking for specially tailored sneakers. That added even more to William’s clout and he slowly started building his brand.

After business was handed over to Paul Rudd, he did well to deliver New Balance to the masses. In 1961, New Balance released the ‘Trackster’ which was an instant classic. New Balance sneakers even won the World Runner Magazine Award that really put them on the map.

Since then, a large number of sneakers have been released with the 327 being the latest. The New Balance 327 is an amalgamation of 3 classic New Balance sneakers such as the 355, 320 and the SuperComp, making it super popular today.

Concepts| Creation Through Inspiration

Via Sneaker Freaker

Concepts was found in 1996 in Boston and started creating products for skateboarders as well as street-wear and fashion enthusiasts alike. Their products however, weren’t exclusively designed to be aesthetically pleasing as each item had more meaning behind it.

After a wide range of original and collaborated products, Concepts prefers to tell a narrative through its products. The designers prefer to add sentimental value to their creation which is inspired by their surroundings.

After gaining wide spread success in the US, Concepts has opened its doors to customers in Dubai and China as well. Providing a unique retail experience as well as a story with each purchase.

The July releases for example, has a 1980s-90s era music and fashion theme. Their items are also inspired by places and other famous things relating to an area or culture.

The Concepts x New Balance 327 Cape or ‘Red Devil’ also tells a narrative. Its inspired by the iconic drink from Cape Cod, Massachusetts.

Although sentimental value for this sneaker is high for the locals, the resale value is a different story. To estimate the resale value for the Concepts x New Balance 327 Cape, let’s head on over to StockX

Concepts x New Balance 998 C-Note

New Balance 998 Concepts C Note StockX
From StockX

Retail Price: $150

Peak Resell: $675

Release Date: 09/14/2013

Colorway: Beige/Cream/Grey/Blue

The Concepts x New Balance 998 C-Note features a sued Beige and cream upper with a white ‘N’ logo. It also features darker color blocking on the heel, a multi-colored mid-sole and a black out-sole to complete the design.

This release was quite limited and has great resale value as a result. On StockX, the average resale prices are over $420. That means on average you’d have earned $270 in gross profits.

At peak resale prices, gross profits are over $525.

Concepts x New Balance 997 Rose

New Balance 997 Concepts Rose
From StockX

Retail Price: $230

Peak Resale: $400

Release Date: 11/08/2014

Colorway: Rose/Silver

The Concepts x New Balance 997 Rose comes with an upper that’s not inspired by the flower, but by the celebratory bottle popping that follows success.

It features a rosy pink sued upper while a silver crocodile leather covers the tongue and heel. A white mid-sole with the silhouette’s title and silver/black out-sole completes the design.

Due to the high retail price, profits aren’t very high but there is still money to be made here. The average selling price on StockX is $277 which is an average profit of $44. At peak resale prices, gross profits are around $170.

As the look and feel of this sneaker is similar to the Concepts x New Balance 327 Cape, I expect resale to be similar as well.

New Balance 997S Fusion Concepts Esruc

New Balance 997S Concepts Esruc Product StockX
From StockX

Retail: $200

Peak Resell: $360

Release Date: 06/28/2019

Colorway: Regal Purple/Pink-Gold

Inspired by the Curse of the Bambino, this sneaker is sure to turn heads with its regal purple sued upper. This sneaker also features Pink hits on the ‘N’ logo and rear while a white mid-sole and grey/gold out-sole finishes off the design.

On StockX, the resale is quite average at $230 per pair. That’s just lunch money in profits after service fee and tax. At peak resale, gross profits are as high as $160.

Concepts x New Balance 327 Cape

Via Concepts

Retail price: $140

Estimated Resell: $220

Release Date: August/13/2020

Colorway: Cranberry/White-Lime

As both companies share a common Boston heritage, going with MA, Cape Cod’s favorite summer time cocktail fits perfectly in accordance with Concepts’ and New Balance’s style.

Cape Cod is known for its cranberry bogs and that’s what inspired the color blocking used for this sneaker. The Concepts x New Balance 327 Cape features a vibrant red upper constructed with nylon and sued.

The over-sized ‘N’ logo is a gradient back print TPU, while the white mid-sole with a yellow stripe represents the fresh lime in the drink. Lastly, the ice blue rubber out-sole that climbs up to the heel represents the ice served in the cocktail.

Take a moment to enjoy these creative images.

Via Hypebeast
Via Hypebeast
Via Hypebeast
Via Hypebeast

Estimated Resell

These sneakers won’t do Concepts x New Balance 999 Kennedy numbers, but there will likely be decent profits. Since the 327 is a popular silhouette, you most likely won’t lose money out on them.

To get your money back on StockX, after applying a standard US tax rate and service fee. You’ll need to sell the Concepts New Balance 327 Cape for at least $165. Thus by using my estimated resale value, expect profits of around $55 per pair.

Since this costs more than $100, you can sell on eBay with 0 service fee for profits up to $80 per pair.

Where to Buy

The Concepts x New Balance 327 Cape will release exclusively via Concepts’ webstore on August 13th for $140. I’d hurry and keep all notifications on if I were you, New Balance sneakers are selling out extremely fast.

You can also buy them today at reseller websites such as StockX and eBay.


Concepts x New Balance 327 Cape

Retail Price: $140

Estimated Resell: $220

Release Date: August/13/2020

Where to Cop: (Retail) Concepts

                           (Resale) StockX

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Take care everyone!

Mohammad Yousaf

Take your reselling game to the next level


Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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