Hey folks, back again for more sneakers. Keep up if you can! I’m fired up on these and can̵7;t wait to see more of your on-foot shots. The Salehe Bembury and New Balance 2002R “Peace Be the Journey” will be available on  Friday, October 23rd for $150. Certainly a shoe that will be popular this fall.

While I have your attention, here’s your reminder that here at SFS is the best place to gain valuable info about reselling and updates on all sneaker and streetwear releases. There’s a reason why our Playbook is so highly revered! Check out some of the great things people are saying in reviews of our book.

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Feel free to skip to Release Info and Conclusion now to get the need to know details for this release. Next we’ll be going over the specs.

New Balance Recency Bias and Return of 2002

The New Balance hype train has certainly taken off, especially over the last year or so with all the wildly successful collabs as well as the classic, inline options being available. With partnerships like Aime Leon More, Bodega, Kith, Jjjjound, and Stray Rats, NB is thriving. Not to mention getting more involved with basketball and giving Kawhi Leonard his first signature sneaker. Safe to say the brand is doing well and gaining more marketshare in hyped sneakers.

On the other hand, the New Balance 2002 originally dropped in 2010, where it was at the height of performance running footwear. A decade later, the silhouette has returned with a few updates. See more details here – New Balance 2002R Grey and Black.

The Looks and Inspiration

Bembury, who’s currently the Vice President of Sneakers and Men’s Footwear at Versace, will soon release his own iteration of the New Balance 2002, marking his first-ever collab with the brand.

The New Balance 2002 model was introduced in 2010 and is best known for its use of the brand’s N-ERGY cushioning in the midsole. The collab’s most striking design elements are found on the upper, featuring a blend of suede, mesh, and leather while his name is seen on the tongue. Upon a closer examination, acorn insole will bless your feet, Based on the images, Bembury’s “Peace Be the Journey” makeup combines shades of orange, yellow, maroon, and light blue. 

“The collaboration was inspired by my recent attraction and time spent in nature. Since moving to the West Coast, I’ve really got to take advantage of all the National Parks in close proximity — Bryce Canyon, Zion National Park, Antelope Canyon, the Grand Canyon, Yosemite Park.”

Here’s the official images below. Check them out and let us know if they’re a pair you’d like to see in your rotation. Peep the on foot photo provided by none other than musician and sneaker nut, John Mayer.

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Image via Nice Kicks
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Image via Nice Kicks
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Image via Nice Kicks
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Image via Nice Kicks
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Image via Nice Kicks
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Image via Nice Kicks
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Image via @johnmayer on Instagram

Conclusion and Resale Anticipation

The upcoming collaboration with New Balance is sure to be a hit on the reselling market. I’ll tell you why: it has a meaningful story from a low-key, yet intriguing artist, it’s a classic silhouette that’s being brought back, and most importantly – the limited stock numbers. All these components mixed with facets like an objectively fire color way and premium materials make for a fantastic shoe.

While there doesn’t seem to be many public sales at the moment, folks are already putting bids in and willing to pay $400 to $500 right now. And in their head, those high prices could still see a good return in the long run. Tough to tell exactly where these will land but we know there will be a sizable margin from the retail price.

Release Info/Where to Buy

RELEASE DATE: Friday, October 23rd 

A Starting Point in Sneakers

After your favorite sneakers release, be sure to check up on the usual suspects for the secondary market – StockX, Goat, Grailed, eBay, and Reddit. Be sure to head somewhere with little or no fees.

If you’re new to reselling, this blog has everything you need and more, including the Hypemaster Playbook that is an all-in-one package to begin sneaker reselling. Over 300 pages of in-depth tips from experience. I guarantee everyone will learn something no matter your previous knowledge. Get in now for the best insider info on sneakers and streetwear. All you have to do is look at our website and socials for testimonies on how we’re helping you cop the most coveted sneakers.

Before you go, check out the Sneaker/Streetwear Market Recap Week of September 7th – my buddy Ben Atkinson has been working hard making these fantastic rundowns every week! Perfect for if you haven’t had your ear to the ground on sneakers and streetwear. Just remember, even if something has already dropped, it still could be a fair time to get a piece of it considering it could still increase in value over time.

Check back on the site frequently and be sure to follow our Instagram too! We have an awesome group of followers who have some valuable engagement so take a peek. I always love reading through the comments

In other news, check out this blog on an upcoming spooky drop that I’m loving– Nike Air Max 90 Spider Web Release Date and Resell

After getting the complete guide to the sneakers, how are we feeling about Salehe Bembury’s take on the New Balance 2002R?

Let us know your thoughts and if you have more upcoming sneakers you want us to look at.

– Erik

Take your reselling game to the next level



erik anson

Erik has been a devotee to sneakers and footwear in general ever since he can remember. His Mount Rushmore of sneakers in his collection would be the Grey New Balance 990v4's, Nike x Atmos Animal Air Max 95 (06), Jordan 3 White cement, and Pure Platinum Air Yeezy 2.


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