Shoe Palace x New Balance 997S Great White Background, Release Details, and Resell

New Balance and Shoe Palace pay homage to the fiercest predators in the seas through their latest collaboration. The Shoe Palace x New Balance 997S “Great White” price is TBC and releases on November the 5th. Keep reading for all the details!

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The Shoe Palace x New Balance 997S Great White releases in “Black Toe” and “Teal Toe” variants. Before we estimate its resale, let me walk you through some background info.

Shoe Palace x New Balance| The Red Triangle

Shoe Palace x New Balance 997S Great White Shark Sneaker News
Shoe Palace

The story behind California’s Red Triangle may seem like a terrifying bedtime story, but it’s true. The Zone starts from the Bodega Bay and extends 50 miles until West of San Francisco.

This area is famous for being a hot spot for Great White shark attacks. Approximately 38% of all confirmed shark attack cases have happened within the red triangle.

Scientists believe the unusual surge in the population of these sharks is because of an ample supply of prey such as seals and otters. This area is even rumored to have inspired the movie “Jaws”.

The Shoe Palace x New Balance 997S Great White pays homage to this area with 2 new sneakers. To estimate their resale value, let’s head on over to StockX.

Shoe Palace x New Balance X Racer YOTR

Shoe Palace x New Balance X Racer YOTR
From StockX

Retail Price: $110

Peak Resell: $250

Release Date: 01/25/2020

Colorway: Black/Tan-Red

The New Balance x Shoe Palace X Racer was among their first collaborations. The sneaker features a multi-material construction with a black base and tan overlay A black “N” logo, black midsole, and tan outsole finishes off the design.

The Resale on StockX isn’t too great. The average selling range currently is around $120. At peak resale prices, however, Gross profits are as high as $140.

I believe the Shoe Palace New Balance 997S Great White will have higher resale because of its narrative-driven marketing and unique colorway.

Shoe Palace x New Balance 997S Great White

Shoe Palace x New Balance 997S Great White Release Date 5
Shoe Palace

Retail Price: $110 (TBC)

Estimated Resell: $150

Release Date: November/05/2020

Colorway: Black/Teal-White & Black/Teal-Black

New Balance and Shoe Palace are set to release 2 new sneakers, one with a black toe while the other features an ocean blue “teal toe”. Both sneakers are reminiscent of the San Jose Sharks Jerseys.

The rear of the sneakers has shark teeth while the “N” logo is covered with crashing ocean wave graphics.  The black toed sneaker comes with black laces and black midsoles.

The teal toed sneaker comes with vibrant orange laces and a white midsole. Black and white outsoles on both sneakers finish off the design.

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Resale Value

Although Shoe Palace and New Balance sneakers haven’t done particularly well on reseller markets. I do believe there is some lunch money to be made here.

Using my estimated resell value of $150, expect profits of around $40 per pair. That profit may be higher if you can sell on websites that offer service fee waivers such as eBay.

Shoe Palace x New Balance 997S Great White Where to Buy

These sneakers will be available exclusively at the Shoe Palace stores and online on November 5th at 10 am EDT. The retail price is expected to be around $110 (TBC)

You can also buy them at reseller websites such as StockX today.


Shoe Palace x New Balance 997S Great White

Retail Price: TBC

Estimated Resell: $150

Release Date: November/05/2020

Where to Buy: (Retail) Shoe Palace

                           (Resale) StockX

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Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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