Stray Rats New Balance 574 Release Date, Official Images, and Resale Value

After an eventful 2020 with numerous collaborations, New Balance is set to head into the new year with an all-new 574 collaboration with Stray Rats! The Stray Rats New Balance 574 Price is $100 for each of the two colorways which are set to release on the 8th of January. Stay tuned as we take a closer look at these exciting new sneakers!

In case you haven’t already, check out our latest Weekly Sneaker Recap Video on Youtube! We drop similar videos weekly so stay tuned for more! Also, check out our picks for the best sneakers to resell in January.

Get into the sneaker reselling game and earn thousands of dollars in profits every month! All you need is the right knowledge and guidance that our Hypemaster Playbook can provide. This Highly Reviewed Guidebook will build the foundation for your entire reselling journey.

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Before we take a detailed look at the Stray Rats New Balance 574,  let me walk you through the history of the classic New Balance 574 silhouette!

For summarized information all in one place, skip to the conclusion.

New Balance| The Classic 574

New Balance History Vintage Ad Sole Collector
Sole Collector

Dating back to 1906 when New Balance was founded by William J. Riley, they first sold orthopedic products but transitioned to performance wear by the 1950s.

After Paul Kidd took over, demand rose sky-high with athletes now asking for tailored shoes. In 1961, the New Balance “Trackster” released which was their first performance running shoe.

It had an excellent rippled sole for traction and came in different widths to fit various feet. 1976, New Balance came into the international spotlight by winning the Runner’s World Magazine Award.

During the ’70s, New Balance came up with an array of different performance sneakers that are still sold today. This seemed to be a great era for NB as it gave birth to some of their best sellers while also inspiring brand new models.

Then in 1988, New Balance combined two popular sneakers to create the instant-classic 574. Due to its premium design yet affordable cost, the 574 became one of New Balance’s best-selling sneaker ever.

Even after 30+ years, the New Balance 574 is still a best seller. This year’s Stay Rats collaboration will certainly further increase popularity for this classic silhouette among a younger generation.

Stray Rats x New Balance

Stray Rats x New Balance Collaboration
Stray Rats

Stray Rats is a fairly new company started by Julian Consuegra in 2010. Living in Miami and a fan of hardcore rock, he came up with the name quite naturally.

Since rock lyrics included a lot of rats and him and his buddies were always moving underground. The name seemed to fit and so they ran with it!

The brand is highly appreciated for being “real” and unique as Julian implements his own style and tastes into whatever he creates. Stray Rats is over 20 years old today.

New Balance and Stray Rats have collaborated a few times before and each time, their sneakers were highly sought after. They’ve even included DC (Detective Comics) into the mix for one of their collaborations!

This popularity has lead to the inevitable which is profitable resale values of their sneakers. Seemingly every time they collab is a must-cop for resellers as they’re always decently profitable. You can probably expect the same for the Stray Rats New Balance 574.

To see a few examples, let’s head on over to StockX.

New Balance 990 V3 Stray Rats



Retail Price: $190

Peak Resell: $650

Release Date: 09/26/2018

Colorway: Black/Green-Purple

This variant released back in 2018 with a re-release in a slightly different color tone. It comes with a Green-Purple upper with black laces and a grey rear collar.

The Typical “N” logo on lateral sides as well as a “990” embroidery above the heel. These sneakers don a grey mid-sole that’s speckled while a black rugged out-sole finishes off the design.

On StockX, the average selling price per pair has dropped over time from an average of $380 to $290 per pair. Although, it’s still a pretty decent profit of around $100.

After the release of the “Joker” variant, however, their values have dropped. Had you sold these at their peak resale prices, the profit would have been $460 before taxes and service fees. The Stray Rats New Balance 574 may likely have a lower resale value. 

New Balance x Stray Rats V3 Reprise Joker Grey



Retail Price: $190

Peak Resell: $495

Release Date: 05/18/2019

Colorway: Purple/Green-Grey

This sneaker was a collaboration done with very similar color combinations used as the previous one. This version, however, uses lighter tones which are more identifiable.

The upper consists of a seemingly multi-material construction including mesh and suede. Green suede side panels cover the sides of the sneaker with a grey “N” logo in between. Purple laces and purple suede hits can also be spotted along the upper while a black, grey, and white sole completes the look.

On StockX, the average selling price is also $240 after gradually declining over time. If you had sold them at peak resale prices, gross profits may have been as high as $300.

Stray Rats New Balance 827 (Sewer Stompers)

Stray Rats New Balance 827 Lateral View
Stray Rats


Retail Price: $156

Peak Resell: $600

Release Date: 05/15/2020

Colorway: Brown/Green

The Stray Rats x New Balance 827 is dominated by a brown colored base with hints of green around the sneaker. It also comes with blazing red laces and a purple “N” logo.

There is also a Stray Rats branding on the camouflaged heel. Finally, an olive-colored Abzorb mid-sole finishes off the design.

The average selling price on StockX is a respectable $240 which is a gross profit of almost $90 per pair. At peak resale prices, gross profits would have been as high as $440 per pair. The Stray Rats New Balance 574 will probably have a similar resale value.

Stray Rats New Balance 574| Detailed Look

Stray Rats

Retail Price: $100

Estimated Resell: $200

Release Date: January/08/2021


Similar to the older Stray Rats New Balance 827 and 990 V3, both these new colorways don vibrant uppers that aren’t afraid to be loud and unique.

The first sneaker comes in a Suede light green color tone mixed with quite a few other shades of green including a lighter lime. Dark green laces sit atop a rich green throat that makes it’s way up to a green tongue with New Balance and Stray Rats branding.  Similarly, styled branding appears on the light green insoles.

Its red sibling comes in red suede uppers with green and pink hits all over. Green “N” logos on the sides provide contrast while pink toe boxes and throats make their way towards a pink tongue with New Balance and Stray Rats branding which also appear on the red insoles in a similar fashion.

Both sneakers are constructed with a mix of suede, nylon, and synthetic leather. A purple and red ENCAP mold is placed at the rear of the midsoles while black outsoles on each sneaker complete the look.

Take a moment to enjoy these official images.

Stray Rats


Stray Rats
Stray Rats
Stray Rats
Stray Rats
Stray Rats

Estimated Resell Value

Similar to the previous sneakers designed by Stray Rats and New Balance, I believe these will sell out. To improve your chances at copping a pair, join our exclusive Winner’s Circle for valuable insider knowledge to help you cop profitable sneakers.

I believe you can earn profits of around $100 per pair as these can sell for up to $200 or more. These sneakers, however, do tend to fall in value over time so you probably shouldn’t hold on to them.

Stray Rats New Balance 574| Where to Buy

You can buy these sneakers at STRAY RATS on January 8th, 2021. The retail price for each pair is set at $100 for men.

To buy them today, visit reseller websites such as StockX.


Stray Rats New Balance 574

Retail Price: $100

Estimated Resell: $200

Release Date: January/08/2021

Where to Buy: (Retail) STRAY RATS

                       (Resale) StockX

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In other news, Nike is starting off their 2021 with a bang by releasing various new Dunk Lows. Check out their latest Nike Dunk Low “Coast” and “UNLV”.

Have a great week everyone!


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Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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