Hello good people of SFS, it’s a pleasure as always to give you the latest info on our favorite sneakers. Today on the agenda comes a shoe with a partner that always moves the needle. The New Balance x Bodega 997S “Better Days”; will be available on New Balance and Bodega Friday, September 25th for $160.

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Feel free to skip to Release Info and Conclusion now to get the need to know details for this release. Next we’ll be going over the specs.

What You Can Find at the Bodega

If you’ve been living under a rock you may be unaware that New Balance is having a moment in sneaker culture right now. It’s tough to argue the success they’ve been having with Jjjjound, Aime Leon Dore, Kith, Concepts, and last but not least – Bodega.

The Boston based sneaker and streetwear boutique has been on quite the hot streak. In 2019, the first part of the trilogy released. That was dubbed the “No Days Off”. An instant classic and still fetches in the $600-$700 range. Not bad for a $160 retail shoe!

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Image via Humble & Rich

About 6 months later, we saw the sequel – the “No Bad Days”. Perhaps my personal favorite of the recent collabs, in my humble opinion. You can usually find these in the high $300 tier.

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Image via Hypebeast

Another silhouette the two have teamed up on recently is the All Terrain X-Racer. These are more in my price range and may be one I’m adding to the collection soon. Love the utilitarian aesthetic.

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Image via Modern Notoriety

Now we can talk about the latest member of the crew.

The Looks and Inspiration

Together, Bodega and New Balance have a rich history of collaborating on sneaker projects. As aforementioned, some of their most notable creations fall under their 997S series that was first proffered to the market back in April 2019. Fast forward to nearly a year and a half later, the two institutions are set to reconvene here shortly and deliver the final chapter of the collection with an official release of the “Better Days” colorway.

Following the reveal of its first images yesterday, we now have an exclusive look at the pair in all its glory. Right off the bat, you’ll notice that they are packed chock full of outdoor-friendly tones, and this is further confirmed by the animated desert/horseback-riding graphic that’s printed atop the footbeds. Mixing hues both vibrant and trail-appropriate, this 997S iteration transitions from grey/white toe boxes to tan-colored mid-foot overlays to its padded heel underlays dyed with a louder crimson skin. Additional upper details arrive by way of its diamond-patterned heels that are externally colored in a mud brown and internally dyed with a bright purple, as well as the tongues which feature a repeating Bodega-printed banner that runs down its throat — a detail that’s absent on the first two releases. The ABZORB cushioning unit down below is housed within a segmented midsole that alternates between neutral tones, and is strung together with gum treading.

Take a look at the pair below, and see if they’re a pair you’d like to have on feet.

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Image via Sneaker News
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Image via Sneaker News
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Image via Sneaker News
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Image via Sneaker News
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Image via Sneaker News
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Image via Sneaker News

Conclusion and Resale Anticipation

I believe it goes without saying but these sneakers should be on everyone’s radar whether you’re trying to rock them or resell them. The NB and Bodega partnership has continued to raise the bar in terms of hyped sneaker releases.

See my expected resale value below, resellers rejoice.

Release Info/Where to Buy

Here’s all the info you need for the New Balance x Bodega 997S “Better Days”:

RELEASE DATE: Friday, September 25th
RETAIL POINTS: New Balance and Bodega

A Starting Point in Sneakers

After your favorite sneakers release, be sure to check up on the usual suspects for the secondary market – StockX, Goat, Grailed, eBay, and Reddit. Be sure to head somewhere with little or no fees. If you’re new to reselling, this blog has everything you need and more, including the Hypemaster Playbook that is an all-in-one package to begin sneaker reselling. Over 300 pages of in-depth tips from experience. I guarantee everyone will learn something no matter your previous knowledge.

The SFS Winner’s Circle is also expanding more and more. Right now you can get 10% OFF your first month with code “week38”. Get in now for the best insider info on sneakers and streetwear. All you have to do is look at our website and socials for testimonies on how we’re helping you cop the most coveted sneakers.

Before you go, check out the Sneaker/Streetwear Market Recap Week of September 7th – my friend Ben makes awesome roundups every week so you don’t miss out! Even if something has already released, it still could be a good time to invest in it considering it could still increase in value over time.

Check back on the site frequently and be sure to follow our Instagram too! We have an awesome group of followers who have some valuable engagement so take a peek.

In other news check out this upcoming drop I’m psyched about – Kasina x Nike Dunk Low Neptune

What are our thoughts on the New Balance x Bodega 997S “Better Days”?

– Erik

Take your reselling game to the next level



erik anson

Erik has been a devotee to sneakers and footwear in general ever since he can remember. His Mount Rushmore of sneakers in his collection would be the Grey New Balance 990v4's, Nike x Atmos Animal Air Max 95 (06), Jordan 3 White cement, and Pure Platinum Air Yeezy 2.


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