Welcome Ladies and Gentlemen. As we move through this unfortunate pandemic, we’re seeing diversified drops after drops in the sneaker community. 341983":0,"335559739":120,"335559740":259}"> 

Especially this month of August has been rather fruitful for us sneakerheads as it’s turning out to be more profitable than expected. 

And to continue that line of profits, Nike is releasing the Adapt BB 2.0 in the famous colorway MAG. The Nike Adapt BB 2.0 “MAG” is releasing on the 9th of August for a retail price of $400.  


In this article, we’ll talk about the staggering high retail price of an otherwise simple basketball shoe and the significance of MAG in our community. 

Feel free to skip to the conclusion of the article to find out the resale value of the Nike Adapt BB 2.0 “MAG”.  

The MAG effect 

My first exposure to Nike was probably when I was a kid and my siblings were watching Back to the Future Part II starring Michael J. Fox as the savvy yet clumsy Marty McFly.  


The movie was a box office hit because of its creative storyline and its characters. But the reason for reminiscing about that movie is because it gave us our first look at sneaker that laced itself! 

I remember watching the movie and thinking how cool it would be if my sneakers could tie themselves! But unfortunately, the technology in 1989 (the year the movie was released) was limited in terms of sneakers.  

And we all had forgotten about the MAG until Nike brought it back into action in 2011. That’s when the sneaker absolutely lost it! A sneaker that could tie itself was finally available and it worked? This was a must buy.  

The sneaker was, obviously, released in limited amounts and due to the novel technology and essentially zero competitors, the sneaker hit extremely high resale amounts.  

The Nike Back to the Future MAG released in 2011 resells at around $11,000 on StockX. The MAG is basically sneaker gold!

Nike Mag

5 years later in 2016, Nike re-released the MAG (in limited quantities) and for some weird reason, it’s reselling for an average of $30,000 on StockX 


I truly envy the person who was able to buy these sneakers at the retail price because the profit margin on these is unbelievable!  

So now that you understand the significance of the MAG, we can dive into the Adapt BB 2.0 sneaker.  



The Nike Adapt BB 2.0 MAG is hitting the streets on the 9th of August for a retail price of $400. This just might be the priciest basketball shoes but that’s because of the Adapt technology that has been implemented within the sneaker.  

The adapt tech. is what allows the sneaker to lace itself without any human input! Well, a little bit on input is required as you will have to download the Adapt application onto your mobile phone and configure everything from there.  

According to Nike, the adapt technology allows your sneaker to fit you better according to the shape of your feet. And that’s not where the story ends. 

The Adapt application gives you two lacing options: “Activity” for when you’re on-the-go or playing sports and “Relaxing” for when you just want to kickback. If you’re not satisfied with these fits, then you can always customize it yourself. 

If you’re an iPhone user then you can use Siri or Google voice for those of you who are on an android, for five customizable voice commands.  

It doesn’t end here! Your Apple Watch can be used to light up your sneakers in 13 different colors – officially making your sneaker just YOURS.  

nike adapt bb 2 0 mag BQ5397 003 8

The Nike Adapt BB 2.0 MAG comes in a bluish-grey hue that surrounds the entire sneaker. The entire look of the sneaker is futuristic with its bold elements such as the green, yellow, orange, and red ovals at the forefoot.  

All of this for $400 is seeming more justified, right?  


At the momentStockX is the only place where the Nike Adapt BB 2.0 MAG is available but Nike’s Official Website will feature it soon!


The Nike Adapt BB 2.0 MAG will retail for $400 so there needs to be enough of a profit margin to entice users to buy it.  

The first edition of the Nike Adapt BB MAG released in 2019 for a retail price of $350 and since then it has a resale price almost double its retail!  

Nike bb mag

On StockX the Nike Adapt BB MAG is reselling on average for $550 and the latest sale, just now, took place at 640! For a year-old shoe, that’s great margins!  

But that was the past, how are things looking for the future? Pretty good, I would say because on StockX the Nike Adapt BB 2.0 MAG is reselling currently on average for $525.  

According to our estimates, considering the impact of the higher retail price of $400, the resale value of the Nike Adapt BB 2.0 MAG is between $580-640.  


Sneaker: Nike Adapt BB 2.0 MAG 

Release Date: August 9th, 2020 

Retail Price: $400 

Resale Value $580-640 



The sneaker resale game is tough and merciless. Whilst there is an opportunity for a whole load of profits to be made, there’s also a greater opportunity of losing your money. The one way to counter this is through following a set of practices that have shown success in the past and present. 

Our Hypemaster Playbook was curated very carefully. Each aspect of the sneaker resale game is talked about in detail within this guide. This guide will teach you the fundamentals of identifying hot drops and then converting them into a sale for a profit. 

Moreover, if you want additional help and tips, you can always join our winner’s circle. A place where we share valuable insider information with our most devoted and successful followers. 

Lastly, make sure that you follow us on Instagram for all the latest shock drops and resale value guides. 

Looking forward to speaking to you again, 

Signing off for today!

(Images from SneakerNews)

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Take your reselling game to the next level



Haider Tahir

Haider first discovered the sneaker market a few years back by accident and has ever since been intrigued by how the market flows and moves. His favorite sneaker is the Jordan 1.


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