Nike daybreak “Chicago” Background, estimated resell, and detailed look

Nike is set to drop a new Daybreak sneaker in a legendary colorway! The Nike Daybreak “Chicago”; Release Date is on December 30th with a retail price of $100. Keep reading to know where you can find these and how much they’ll likely resell for!

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Now with that said, let me briefly walk you through this legendary silhouette’s history!

Nike Daybreak| The OG Runners

Nike Daybreak Retro History Background
From Backseries

The Nike Day Break sneakers are very important as it was one of the first running shoes the “Swoosh” was printed on. Before “Nike” was a thing, the Swoosh was actually called the Blue Ribbon Sports, founded in 1964 in Oregon US.

The first performance shoes the company made were running shoes with minimal branding. The Nike Blazer was among the first to feature a big Swoosh which familiarised people with the new and more modern “Nike” brand.

The Nike Daybreak was also one of Nike’s first running shoes when it was mass-produced in 1979. The color options available at the time were interesting including a navy blue one that appeared to be made out of denim.

This sneaker is quite simple by today’s standards with simple design choices. At the time, however, these sneakers were seen as modern, and at the time, they truly were.

The midsole featured EVA technology while cupped insoles made them even more desirable and comfortable. It also had padded collars which weren’t as common as they are today.

Of course, the popularity of the Nike Daybreak has been cannibalized by Nike’s Air Max but it still sells really well. Especially for those on a budget. To estimate resale for the Nike Daybreak Chicago, let’s head over to StockX.

Nike Daybreak White University Red

Nike Daybreak White University Red
From StockX

Retail Price: $100

Peak Resell: $210

Release Date: 06/22/2019


This Nike Daybreak maintains much of its retro appearance with the grey hued underlay and suede overlay. A Vibrant red ‘Swoosh’ that goes all the way up to the collars provides a stark contrast. A white midsole and a black studded outsole complete the look.

On average, the reselling price is just around $115 per pair which is a gross profit of $15 on average. Although they’ve been sold for as high as $210, resellers haven’t been able to make crazy amounts of money off of them. The Nike Daybreak “Chicago” may have slightly higher resale.

Nike Daybreak “Chicago”| Closer Look


Retail Price: $100

Estimated Resell: $120

Release Date: December/30/2020

Colorway: Pure Platinum/Gym Red-Black

The Nike Daybreak Pure Platinum Gym Red AKA “Chicago” comes in a fan-favorite color with its own retro twist. The majority of the sneaker is white nylon while a vibrant gym red suede overlay embellishes the design.

Further hits of black can be seen on the ‘Swoosh’ while also covering the insole which features contrasting red branding. Nike branding on the tongue and heel tabs, a white midsole, and a studded black outsole complete the look.


Estimated Resell Value 

These sneakers may possibly take some time to sell out but they will. I don’t see them sitting on shelves for too long because of the appealing colorway.

Using my estimated resell value of $120, I wouldn’t expect profits much higher than $20 and recommend going for personal sizes only.

Where to Buy| Nike Daybreak Chicago

You can buy these sneakers on December 30th for a retail price of $100. You can buy them via select retailers and

You can also buy them at reseller websites such as StockX.


Nike Daybreak “Chicago”

Retail Price: $100

Estimated Resell: $120

Release Date: December/30/2020

Where to Buy: (Retail) Nike

                       (Resale) StockX

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In other news, Nike recently collaborated with Medicom Toy yet again on their other classic running shoe, the Nike Blazer Low!

Have a great week everyone!

-Signing off.

Take your reselling game to the next level


Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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