Throughout Kendrick Lamar’s musical career, he’s always challenged what most rappers talk about and created his own lane ̵1; especially for a dude from Compton.

kendrick lamar time magazine picture
From TIME: Kendrick Lamar performs during the Austin City Limits Music Festival at Zilker Park on October 1, 2016 in Austin, Texas. (Photo by Erika Goldring/FilmMagic)

Kendrick’s superior creative talent as a musician can’t be disputed at this point in his career, and if the previous collaborations on the Nike Cortez model didn’t solidify his talent when it comes to aesthetic design, I think these will.

Meet the Kendrick Lamar x Nike React Element 55.

Official Nike images

The musical genius is bringing us a shoe design that’s complete fire and ice cool at the same time.

The color balance and the way each part of the shoe seamlessly transitions into the next you’d swear K.Dot was a designer.

Nike says the colorway was inspired by Yin and Yang, “representative of the back and forth of real world living.” Now, if that doesn’t sound like Kendrick Lamar I don’t know what does.

The rapper who’s always been about doing what’s right and being true to yourself even if seemingly everyone around is doing the opposite, perfectly blends “Pure Platinum, Clear, and Wolf Grey-Black” to bring us one milky colorway.

Let’s breakdown the design, how to buy, and what the resale value of these blessings from the Sneaker Gods.

Design Review: Nike React Element 55 x Kendrick Lamar

The scale doesn’t tip at all with this colorway – the shoe is literally matches the dark with equal amounts of light as Kendrick uses the mysterious “Wolf Grey-Black” to offset the divine brightness of the “Pure Platinum”.


As you see, these kicks sport a marbled upper that’s so clean you might mistake it for a kitchen countertop. One side being light and the other dark – truly Yin and Yang.

Church choirs don’t even blend this well.

Official Nike top shot

Kendrick speckles the creamy grey sole with black seeing that it’s cohesive with the light and dark sides.


Using a minor amount reflective details accents this neutrality of this colorway beautifully. Most popping things in this day and age have an over the top amount of flare – take notes on how Kendrick meets those requirements but doesn’t allow them to steer his vision.

And to make sure the theme of Yin and Yang is present throughout every single aspect of these sneakers, we’re given a set of white laces with a very faint grey streak running the middle, and a Wolf Grey-Black set.

Detailed look at the laces.

As the bell for aesthetic appreciation class sounds and everyone is picking their jaws up from the floor – let’s talk about how to make these a part of your collection.

How to Buy: Kendrick Lamar Nike React 55

The sneakers release Monday November 4th as an exclusive drop on – the SNKRS app and select Nike Retailers will mark the wider release on Tuesday.

The pair is going to retail for $150.

Personally I would pay double to land these in my closet.

Let’s let that last statement lead us into the closing of this article – the resale market.

Am I the only person who would pay double for a pair?

According to StockX the answer is no. Most sizes boast a markup of $100, with a larger size like 13 being a single dollar away from a 100% markup.

Resale Price Info: Kendrick Lamar x Nike React 55

Resale stats from StockX in early November 2019

When an opportunity like this knocks on your door, you need to be properly equipped. This is going to be a pair of sneakers that thousands of resellers are going to be fighting to get.

The Hypemaster Playbook is a must have. Google Chrome Autofill isn’t going to be nearly enough to take these masterpieces from the retailers inventory to your inventory.

This pair in my size (10.5) is seeing a $75 markup already. The proof is in the pudding folks.

I expect the value of these sneakers to increase extremely well overtime.

The man has blessed us with iconic albums and

I think these will become an iconic pair of sneakers in due time.

You don’t just “get lucky” and get a pair like this. You need to have any and every edge you could possibly get.

The resources present on will increase your odds exponentially – and trust me, you’re going to need it.

Best of luck!

Thanks for reading and as always a true pleasure,

  • Brandon
Take your reselling game to the next level




JV was inspired to start Six Figure Sneakerhead after having more people asking questions than he could answer about sneaker reselling when they saw the success he was having. His intention is to create the top resource for sneaker resale education worldwide and loves to see when customers succeed, and he's always accepting feedback for all offerings which are constantly updated to suit the customer needs and the current times.


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