The BBC ICECREAM x Reebok Question Low Running Dog collection releases on November 6th exclusively at followed by a wider release at Reebok̵7;s retailers on November 12th. This is the second time that Pharrell William’s brand is working alongside Reebok – the first attempt was with the Answer V model and this time around, they’re going ahead with another one of Allen Iverson’s signature sneakers – “Question Low”.

Now before we get any further, make sure to check out our video review of the Off-White x Air Jordan 5 ” Sail ” right here. Also, don’t forget to sign up below for our newsletter in order to stay updated with all the latest sneaker releases.

BBC ICECREAM – Who are they?

The Billionaire Boys Club and ICECREAM are a streetwear brand formed by the pop-star Pharrell and Nigo – the creator of The Bathing Ape – in 2003. In 2004, Billionaire Boys Club branched out from its online origin, setting up a store in Tokyo, Japan and later expanding to New York and London.

In August 2011 rapper Jay-Z, a frequent collaborator of Williams, partnered with the Billionaire Boys Club line. Later the rapper, through a joint venture with Iconix, invested in the brand. The following year BBC recorded high $25 million to $30 million in volume, up from $12 million. Williams reacquired Iconix’s stake in the business in 2017.

Billionaire Boys Club has a US flagship store in SoHo, New York City, a European flagship store in Soho, London, and a store in Tokyo, Japan. Several stores that retail Billionaire Boys Club and Ice Cream clothing exist across North America, Europe, Asia, and the Middle East.

BBC ICECREAM x Reebok – Past Collaborations


Reebok Question Low BBC Ice Cream Beepers & Butts

Reebok Question Low BBC Ice Cream Beepers Butts

Release Date: October/22/2020

Retail Price: $130

Current Resale Price: $199

A dark grey upper with blue and green accents along with ciggarete motifs fill the upper of this Reebok Question Low & BBC ICECREAM collaboration. The sneaker is doing well in terms of profitability and is a good indication for the topic of today.

Reebok Question Low BBC Ice Cream Name Chains

Reebok Question Low BBC Ice Cream Name Chains

Release Date: October/22/2020

Retail Price: $130

Current Resale Price: $195

Once again, the BBC ICECREAM & Reebok serve us up with some delicious designs that are faring well in the market as of today.

(Unforunately, the Answer 5 collaboration didn’t resell well on the market probably due to its high retail price leaving almost no room for margins)

Reebok Answer 5 BBC Ice Cream Teal

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Release Date: February/02/2020

Retail Price: $180

Current Resale Price: $138


Reebok Answer 5 BBC Ice Cream Red

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Release Date: February/02/2020

Retail Price: $180

Current Resale Price: $198


Reebok Answer 5 BBC Icecream (ComplexCon 2019)

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Release Date: November/02/2019

Retail Price: $160

Current Resale Price: $293


BBC ICECREAM x Reebok Question Low Running Dog – Details


On November 6th, the collaboration between the two brands is set to release in 3 colorways – Yellow/Red, Yellow/Green, Yellow/Purple. Each sneaker has a retail price of $130 which means that there is a good enough chance for a higher profit margin.

The BBC ICECREAM x Reebok Question Low features a soft pastel-colored suede and leather upper, with BBC’s running dog motif on the laterals. ICECREAM and Iverson branding on the tongues, and the Question and 3 logos on the heel. The insoles are also printed with the running dog insignia.

I don’t know about how versatile these pairs are in terms of fashion, but I guess they appeal to a certain brand of people. Moreover, since it’s also a collaboration, people will want it for their collections but I don’t expect the hype to be that large. There’s only a specific niche who would prefer this sort of thing.

BBC ICECREAM x Reebok Question Low Running Dog – Where To Buy

You can purchase the collection from on November 6th and then from Reebok retailers on November 12th.

BBC ICECREAM x Reebok Question Low Running Dog – Resale Price

So far, the retail price of all the Running Dog pairs is profitable. But the amount of interest in each shoe varies by the colorway. The most popular colorway in the collection is the Yellow/Purple which has had 33 resales on StockX, followed by Yellow/Green with 22 resales, and then finally Yellow/Red with only a single resale.

The Ask prices for the Yellow/Purple is in the region of $200-$300 while for the Yellow/Green and Yellow/Red, the Ask prices circle close to $180-$200. The Bids for each colorway are roughly touching $180-$210 which means that we’re looking at profitable resale value as we get closer to the drop on November 6th.

Here are our estimates for the Resale Value:

Yellow/Green: $160-$170

Yellow/Purple: $180-$200

Yellow/Red: $190-$210



Release Date: – Nov 6th 2020 & Reebok Retailers – Nov 12th 2020

Retail Price: $130

Resale Price: As mentioned above

That’s all it from us today folks! The Reebok collaboration is profitable and I wouldn’t sleep on it. Therefore, mark your calendars! This month of November is going to see some crazy drops therefore, make sure to stay tuned with us and if you want to learn how to resale sneakers, keep reading below.

Start Reselling Sneakers Today!

Our Hypemaster Playbook was curated very carefully. Each aspect of the sneaker resale game is talked about in detail within this guide. This guide will teach you the fundamentals of identifying hot drops and then converting them into a sale for a profit.   

Moreover, if you want additional help and tips, you can always join our winner’s circle. A place where we share valuable insider information with our most devoted and successful followers.   

Lastly, make sure that you follow us on Instagram for all the latest shock drops and resale value guides. 

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Take your reselling game to the next level



Haider Tahir

Haider first discovered the sneaker market a few years back by accident and has ever since been intrigued by how the market flows and moves. His favorite sneaker is the Jordan 1.


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