Supreme is an American clothing and skateboarding lifestyle brand established in New York City in April 1994. Burberry is a British luxury fashion house headquartered in London, England. Together, they have collaborated to create some iconic pieces that we will be taking a look at today.

Models for the collaboration. Image via GQ.
Models for the collaboration. Image via GQ.

Supreme x Burberry Box Logo Tee ‘White’

  • Retail Price: $54
  • Average Resell: $309
  • Release Date: Thursday, March 10th, 2022
  • Colorway: White
  • Style Code: SS22
Model wearing the white supreme box logo tee. Image via GQ.
Model wearing the white box logo tee. Image via GQ.

The box logo is the most recognizable and most sought-after item from Supreme that has ever existed. Much has been made of the simplicity of this style of t-shirt, with the logo being the only design aspect.

When you look at the resell values of any box logos, you’ll be quite amazed that a shirt containing 7 letters in a rectangle can cost literally thousands of dollars, but retails for $54.

This t-shirt is probably one of the greatest examples on the planet of how people can fall in love with a brand and not necessarily an item. A box logo t-shirt doesn’t have the greatest quality materials, and certainly not for $300.

However it contains that logo plastered on the center, and that is something that people are willing to pay a lot for. In this case, the famous Burberry design is used as the rectangle and creates an iconic design scheme on the front of this otherwise plain white t-shirt.

Supreme x Burberry Box Logo Hooded Sweatshirt ‘Black’

  • Retail Price: $198
  • Average Resell: $485
  • Release Date: Thursday, March 10th, 2022
  • Colorway: Black
  • Style Code: SS22
Image of the box logo sweatshirt. Image via GOAT.
Image of the box logo sweatshirt. Image via GOAT.

Just as with the t-shirt, this box logo hoodie also generates an insane amount of hype, regardless of the collaboration.

The release date for this collection was perfect as it contained both t-shirts and hoodies, along with pants and shorts. Releasing in March meant that people were able to actually wear both pieces depending on the weather.

With this hoodie also featuring the famous pattern, it’s no surprise that it also turns out a large profit on the resell market.

The price of the box logo hoodie comes out to over $200 with tax, and this hoodie specifically resells for over $500 on many occasions. This, of course, is another example of why you should always be trying to cop these items for retail on release day.

Even if you think this box logo is terrible, which you might, it’s extremely important to be completely judgment-free when deciding to make a profit on an item!

Supreme x Burberry Denim Short ‘Beige’

  • Retail Price: $168
  • Average Resell: $567
  • Release Date: Thursday, March 10th, 2022
  • Colorway: Beige
  • Style Code: SS22
Image of all 3 colors of the shorts. Image via Hypebae.
Image of all 3 colors of the shorts. Image via Hypebae.

Supreme isn’t known for their shorts, but these definitely accumulated hype, as seen by their resell values.

Burberry is famous for this Haymarket Check pattern that they utilize on almost all of their own products. Burberry already being a luxury brand allows pieces like these shorts to appear high-end and sell that way.

Despite the high $170 retail value for shorts, you can actually make more profit off of these than you can off of the box logo hoodie, which is absolutely insane!

If you’d like to purchase these shorts, you can check them out at GOAT, who provides a totally safe and legit way of purchasing high-end items!

Overall, this collection was received very well by the public and those who appreciate the profits it can generate.

While many passed on this collection due to the outlandishness of some of the pieces, it’s always important to remember it doesn’t matter what it looks like if someone is willing to pay you a lot for it.

You never really know how the public will react to collaborations, so it’s important to keep an open mind when deciding whether or not to purchase items for retail.

Frequently Asked Questions

Why is Supreme so famous?

Supreme was once a small skateboarding store in New York City. Now, it’s a billion-dollar company well known for its presence in the fashion industry. The retail value of the clothing isn’t that outlandish, but once the items sell out, they begin to increase in value.

Who is James Jebbia?

Founded in a small store located in downtown New York in 1994, James Jebbia’s independent label has become one of the foremost underground streetwear brands, boasting a cult following eager for its coveted range of T-shirts, footwear, and branded miscellanea.

How famous is Burberry?

A list came out that depicts the brand value of the leading 10 most valuable luxury brands worldwide in 2021. In that year, Burberry was the ninth most valuable luxury brand worldwide with a brand value of about 3.9 billion U.S. dollars.

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Jimmy McPherson

Jimmy McPherson

Jimmy is the former founder of Midwest Soles, a sneaker and streetwear reselling company. He's a current business student with a continued passion for sneakers and sneaker reselling.


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