August 23, 2021

Written byMohammad Yousaf

Streetwear Resale Value Guide: Palace

Discover the resale value of products from the UK’s answer to Supreme, Palace, a skate brand based in London with a peculiar design sense that resonates with thousands around the world.

The pioneers of streetwear culture in the UK may not have started off in the capital, but that’s definitely where most of them ended up, including Gareth Skewis, Co-founder of Palace Skateboards.

Skewis and his partner, Lev Tanju created the brand organically by being original, laid-back, unpretentious, with a certain grit that represented the streets of the UK.

As possibly the number 1 streetwear brand in the Kingdom, products from Palace Skateboards were bound to be highly sought after and because of their limited distribution, lucrative as well.

History often makes the brand, as is the case with many others such as Jordan Brand and Supreme. Let’s take a look at how Palace Skateboards came to be and what makes it such an icon on the UK Skate scene.

Then, we’ll take a look at a few products to see just how valuable they can be on the secondary markets!

Palace Skateboards | Grit and Necessity

Even if you haven’t heard of Palace Skates, you’ve probably seen the “Triferg” logo on a few celebrities including Jay Z, A$ap Rocky, Drake, and many more.

You may even have spotted it on England’s 2014 jersey which was produced by Umbro. Well, Palace is the Supreme of the UK and arguably, on the rise to emulate it internationally.

Inspiration for the brand came from the gritty streets of the UK mixed with infectious teenage energy.

Co-founder Tanju often claims to type away non-sense on his phone and prints the produce onto his latest products. Which makes sense considering the non-sensical messages some of Palace’s products carry such as “Differ Strokes” with no context.

This teenage-street energy and humor resonate with a growing crowd in the UK and with celebrities around the world.

Over time, Palace collaborated with other sportswear giants such as Reebok and Adidas for various projects, including tennis shoes in 2014. Interestingly, Angelique Kerber won Wimbledon while wearing a pair of Adidas x Palace sneakers in 2018, elevating the brand’s status even further.

To see how hyped Palace’s products are in 2021, let’s take a look at a few of them.

Notable Palace Streetwear

The following is a list of a hyped sneaker and some apparel by Palace so you can get an idea of its prestige and profit potential.

Palace x Adidas Superstar White

• Retail Price: $130
• Average Resell: $190
• Release Date: Saturday, July 6^th, 2021

This Adidas Superstar features a white leather upper with shelled toes and suede heel tabs. Golden “Palace” text covers the sides along with perforation for breathability. Eggshell midsoles and outsoles complete the look.

Sneakers aren’t Palace’s strong suit as even most collaborations aren’t super-lucrative. These are selling for mostly around $180-$200.

Palace Pal Is Ace Jacket

• Retail Price: $208
• Average Resell: $300
• Release Date: Friday, March 19^th, 2021

This Jacket features an all-black quilted construction with the only contrast provided by the white Palace triangular logo.

Its average selling price is fairly decent at almost $300, yielding good profits for resellers.

Palace Gore-Tex Zip Off Cargos

• Retail Price: $208
• Average Resell: $380
• Release Date: Friday, March 12^th, 2021

These simple cargo pants feature a grey hue with black belts and Palace’s triangle logo near the knee.

They’re selling for over $370 which is a gross profit of almost $170 per pair. This pretty much sums up just how profitable Palace’s products can be if you go for the right products.

Although trends are set by various brands that disappear soon after, never to be seen again, Palace has embedded into UK’s culture and now sits on top of the streetwear world internationally.

Sometimes, not giving a damn pays off, just ask Skewis and Tanju!

You can buy more Palace Hoodies, sneakers, T-shirts, and more at GOAT.

Author

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.