The Adidas Yeezy Boost 700 “Sun” sees a decrease in its retail price from $300 to $240.

Yeezy̵7;s highly sought after 700 V1 returns this January with a much-welcomed price reduction and a crazy new colorway! The Adidas Yeezy Boost 700 “Sun” price is now $240 and releases on January 23rd. Keep reading to know all about it!

There are plenty more hyped releases that promise very high profits coming this January. Check out our top picks for what sneakers we think you should cop in January of 2021.

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Before we take a detailed look at the Adidas Yeezy Boost 700 V1 Sun, Let me walk you through this sneaker’s history!

Skip to the conclusion for those in a hurry 

Yeezy Brand| A Brief History

Adidas Yeezy Brand History Kanye West Vitkac
From Vitkac

From working with various high-end fashion houses to disputes over royalties with the world’s most popular sportswear brand. Kanye strived hard to create his ideal “Yeezy” brand and in the end, it was all worth it.

Kanye has always been into design, even as a kid. The specialty of Yeezy sneakers is that it is a manifestation of Kanye’s fashion sense. There is no external influence unless he wants there to be and he’s willing to fight for it.

Before signing with Adidas, Kanye was working with Nike and created a few iconic sneakers. He did, however, break up with Nike because of a disagreement over royalties. Other reasons included Nike not giving Kanye the full freedom he desired when designing sneakers.

Then in 2015, Adidas approached Ye with a deal he could not refuse. With this deal, Kanye retains 100% ownership of his brand with total creative control. Furthermore, he also receives a 15% royalty on wholesale which is unheard of.

Although his 350 V2 lineup is seemingly on the decline, the 700 series is still as popular as ever.

Yeezy Boost 700 Series

Adidas Yeezy 700 V1 History


The 700  embodies what Yeezy stands for which is not being afraid to try new things and making something according to the designer’s wishes with no external influences. The result is a sneaker that is adored by not only Kanye’s followers but sneaker-heads alike.

Instead of mesh that’s featured on the recently popular 700 V3, the V1s feature suede, and premium leather uppers. Instead of taking on a sporty and elegant look, the V1 goes for a more vintage approach, often being described as a “Dad Shoe” as well.

These also tone down on the reflective detailing while opting for a more comfortable feel rather than an athletic one. The V1 debuted in 2017 at Yeezy season 5 fashion show and retailed for $300.

Now, Kanye brings back the 700 V1 with a much-needed price drop and a polarizing new colorway that has made these kicks the talk of the town.

To estimate the resale value of the Adidas Yeezy Boost 700 Sun, let’s head over to StockX. By assessing a few examples we can get a pretty good idea of what to expect.

Adidas Yeezy Boost 700 Wave Runner

Adidas Yeezy Boost 700 Wave Runner
From StockX

Retail Price: $300

Peak Resell: $930

Release Date: 11/01/2017


The OG Yeezy 700 “Wave Runner” released back in 2017 and polarized fans all over the world. No one really expected a sneaker such as this and while it was criticized heavily, many people looked fondly upon it.

These sneakers feature premium suede black and grey overlay with netted side panels and perforations towards the heel. The underlays feature blue mesh that sits atop the grey toe box.

Neon green laces and a thick sail midsole with orange hits provide contrast.  A black outsole completes the look.

On StockX, the average selling price is a respectable $470 which is a gross profit of $170 per pair. Had you sold them at peak resale prices, gross profits would have been as high as $600 per pair.

The Adidas Yeezy Boost 700 Sun will likely have similar profit margins but a lower resale value.

Adidas Yeezy Boost 700 Teal Blue

Adidas Yeezy Boost 700 Teal Blue

Retail price: $300

Peak Resell: $820

Release Date: 10/26/2019

Colorway: Teal Blue

This Yeezy 700 released back in 2019 and dons a more monochromatic color scheme than its previous counterparts. After the release of these sneakers. However, this seemed to be the move forward until the reveal of the latest Adidas Yeezy Boost 700 Sun.

Featuring dark blue suede uppers, these sneakers don’t scream out for attention, rather depend on the Yeezy name for their clout. Matching laces and dark blue chunky midsoles add to this sneaker’s signature look. The only contrast is provided by the rugged tan outsoles.

The average selling price on StockX is currently at $350 which is a gross profit of $50. Because of the high resale price tag, gross profits usually weren’t too high. Now, because Yeezy decided to reduce the price to $240, profit margins will likely be higher.

Adidas Yeezy Boost 700 Salt

Adidas Yeezy Boost 700 Salt
From StockX

Retail price: $300

Peak Resell: $600

Release Date: 02/23/2019

Colorway: Salt

This Yeezy 700 V1 also released back in 2019 and dons subtle color tones that fill most of the 700 V1’s catalog. These sneakers feature suede and mesh uppers with an off-white thick midsole which is elevated with Boost technology.

On StockX, the average selling price sits around at retail prices with minor profits. At local resale outlets, you can probably find these for even cheaper which is likely due to the high supply and dull colorway. I believe the Adidas Yeezy Boost 700 Sun will have a higher resale value.

Adidas Yeezy Boost 700 “Sun”| Detailed Look


Retail Price: $240

Estimated Resell: $340

Release Date: January/23/2021

Colorway: Sun/Black/Orange

Even with its off-putting retail price tag, the Yeezy 700 V1 was a huge success among fans all over the world.

While some deem it as a “Dad Shoe”, others view it as an example of Kanye’s unmatchable artistic prowess. Now with a price cut to $240, these sneakers might be more popular than ever.

This 700 V1 features a vibrant yellow mesh upper that’s fitting for its moniker. Yellow panels blend into the sneaker while blue and turquoise textile, leather, and nubuck provide contrast. Furthermore, their stripes come debossed on the lateral sides of the midsoles, featuring an orange thick midsole with black hits.

Yellow sock liners camouflage themselves with a matching tongue while white laces proved further contrast. Finally, a black midsole with orange detailing finishes off the design.

Take a moment to enjoy these detailed images.


Estimated Resell Value

Since this is a Yeezy 700 V1 which is also returning after a long time, I believe they’ll definitely sell out very fast. You’re only chance of copping a pair is probably by joining our exclusive Winner’s Circle.

Using my estimated resell value of $340, I believe you can make around $100 per pair by selling these sneakers. Profits may even be higher as currently on StockX, they’re selling for well over $500. This price will likely come down to $300+ once the 700 “Sun” officially releases.

Adidas Yeezy Boost 700 “Sun”| Where to Buy

You can buy these sneakers at select retailers and on January 23rd. The retail price per pair for men is now set at $240 per pair.

To buy them today for resale prices, visit StockX.


Adidas Yeezy Boost 700 “Sun”

Retail Price: $240

Estimated Resell: $340

Release Date: January/23/2021

Where to Buy: (Retail) Adidas

                       (Resale) StockX

For more updates on the hottest sneaker releases, follow us on Instagram where we also plan on free giveaways of our flagship Hypemaster Playbook, Subscriptions to our cook group, and more! 

Also, join our exclusive Winner’s Circle for valuable insider knowledge! 

Not your style? Adidas is also set to release a brand new Yeezy 380 “Yecoraite”!

Have a great week everyone!


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Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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