We are half way through the second month and there is yet another Yeezy release!

The Yeezy 350 Boost V2 Flax to be more specific.

Not everyone may get their hands on these easily since they will release only in African and Asian regions.

The sneaker reselling business is as lucrative as ever as more sneaker lovers are realizing the potential profits especially in 2020.

Experts believe the opportunities in this multi-billion dollar market will continue to grow for years to come.

As always, keep reading for more useful information and tidbits.

If you’re only interested in the resale guide however, skip to the end.

Let’s get started!

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The man himself, Kanye West or “Yeezy” founded the brand and named it after himself. He has always been a sneaker head and was into designing shoes even as a kid.

“I was drawing sneakers while my mom couldn’t afford them for me”. He said in an interview with BBC Radio 1. At first he was ridiculed for his fashion sense but that all changed with the success of the Yeezy.

The shoe was already held on a pedestal as a lot of the consumers were his long-time fans. In short, the shoe represented Kanye himself and his fashion sense which his followers were not going to miss out on.

This was no easy task though and Kanye was to be plagued with problems, denying him a smooth road to success.

The first problem was that no one really took him seriously as a designer. He was quick to change that though by collaborating with various companies and designing shoes.

In 2007, He helped design the Bapesta which would later help him design the Yeezy.

Collaboration with Adidas

After the breakup with Nike due to various issues from delays to royalties. Kanye signed with Adidas in 2015 which was a game changer not just for his sneaker empire but for Adidas as well. They were behind Nike and Under Armour but jumped back to the number 2 spot after signing Kanye.

The first launch with Adidas was the Yeezy Boost 750. This was the first time Kanye was allowed to express his fashion sense to the fullest.

Adidas Yeezy Boost 750Adidas Yeezy Boost 750

Release Date: 03/12/2013

Retail Price: $350

Colorway: Black/Brown/Grey

This shoe was limited to 9000 pairs and flew off the shelves fast. Their style was unique and represented all that Kanye wanted from a shoe.

It is still considered a head turner because of its unusual appearance which is great. Moreover, due to the scarcity, these things have great resale value and can be sold for over $3000.

The next shoe was what continued the long line of Yeezy shoes to come. The Yeezy Boost 350. These had a different silhouette than usual.

They are Kanye’s most successful as they aren’t just insanely comfortable gym shoes but also funky fresh street fashion! The “turtle dove” color way was an instant classic.Adidas Yeezy Boost 350 turtle Dove

Then in September 2016, the 350 V2 was released and made the Yeezy brand a house hold name. The difference was slight. For instance, the material was thicker as well as more comfortable.

Adidas Yeezy Boost 350 V2/ Recent releases

These pairs were perhaps the best Yeezy on the market to resell when it launched back in 2016.

However, recently the appreciation has not been too high. They’re barely being resold over retail prices. A few notable examples include:

Adidas Yeezy Boost V2 “Yeshaya”Adidas Yeezy Boost 350 Yeshaya

Release Date: 01/25/2020

Retail Price: Adults $220, Kids $160, Infants $140

Colorway: Yeshaya

These pairs are very reminiscent to previous pairs such as the citrin, statics and Lundmarks. That may not be good for its resale value and it might be true.

Their resale value is fairly mediocre as according to stock X, trade range is between $312-$420. The last pair sold being over $360.

Adidas Yeezy Boost V2 “Marsh”Adidas Yeezy Boost V2 Marsh

Release Date: 02/01/2020

Retail Price: $220

Colorway: Marsh

Starting off the month of February, I have to give it to Yeezy. These are nice, the color as well as the reflective materials used. This was released as a Yeezy supply exclusive and sports a yellow color tone much like a few others.

Also includes a bright yellow prime knit upper, white outer side stripes, a translucent boost and gold interior. Over all a nice looking shoe!

Now coming down to the resale value, not too impressive. According to stock X, the trade range is between $245-$259. The latest few sales being under $255. A bit underwhelming considering how limited this release was.

Adidas Yeezy 350 V2 Flax

Adidas Yeezy Boost 350 V2 Flax 1Image via KicksOnFireAdidas Yeezy Boost 350 V2 Flax 2Image via KicksOnFireAdidas Yeezy Boost 350 V2 Flax 3Image via KicksOnFire

Release Date: 22/02/2022

Retail Price: $220

Colorway: Light Brown

The latest addition to the V2 family is the Flax colorway. This will be released only in African and Asian regions which may make it difficult to purchase for some.

The color is a shade of light brown with prime knit construction and yellow accents. The translucent signature stripes are as always, on the sides and a light grey boot mid sole.

Finally there’s also a gum rubber out sole to finish off the style.

These are very reminiscent to the previous 350’s called the Yeezy Boost 350 “Linen” Colorway. Apart from the blue Lining and the mid and outer soul, they are almost identical.Adidas Yeezy Boost 350 v2 Linen

Release Date: Spring 2020

Retail Price: $220

Colorway: Wheat

That’s not all though sneaker heads, since these are regional releases 2 more are releasing on the same date. The Yeezy 350 “tail light”, for the Europe and Russian regions and the “Earth” for the American Markets.Adidas Yeezy Regional Release

Resale Prediction

I have said it before and I’ll say it again. Scarcity = Value. This especially goes for the Yeezy. Unfortunately, West’s plans for the Yeezy don’t make them ideal for the reselling business.

In fact, West said that he wanted to make as many as people wanted so that everyone could get one. He called it the “democracy philosophy”.

Thus, supply would meet demand which basically turns the shoes into bricks.

The prices above all, do not move by a lot when they are resold. Part of the reason may be the myriad of new colorways that have been releasing the past few years.

They’re just making too many of them!

Some believe that the Yeezy has lost its “wow” factor by appealing to the masses. Us sneakerheads know better than most that if everyone has a pair then there are no bragging rights which makes them less desirable.

Generally speaking, there is hope though. Adidas CEO Kasper Rorsted stated in 2019. “Many of the launches we’ll make with very few volume”.

The future may be brighter but let’s take a look at how similar colorways are currently doing on the market.

Adidas Yeezy Boost 350 V2 ClayAdidas yeezy Boost V2 Clay 1

Release Date: 03/30/2019

Retail Price: $220

Colorway: Clay

They have been sold for close to $1500 but nowadays the trade range is between $312-$488. Which is not very impressive.

Adidas Yeezy Boost True FormAdidas Yeezy Boost V2 True Form

Release Date: 03/16/2019

Retail Price: $220

Colorway: Grey

Similarly, the resale value for these are not good at all. You may actually make a loss as according to stock X, trade range is between $153-$373.

Adidas Yeezy Boost CitrinAdidas yeezy Boost V2 Citrin

Release Date: 09/23/19

Retail Price: $220

Colorway: Citrin

The same story applies to this one. The trade range is between $168-$264 currently on stock X.


In Conclusion, it’s a miss for me on this one sneakerheads. The numbers don’t lie and they just aren’t doing too well at the moment.

Adidas is taking positive steps to improve this, of coarse only time will tell how effective they are.

Well that’s all for now readers! Don’t forget to sign up to our email list below, I highly recommend it. You’ll get a free preview of our highly reviewed Hypemaster Playbook as well as details about our exclusive winner’s circle.

Signing off



Take your reselling game to the next level


Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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