Sneaker reselling has grown from a passion to a profitable industry in recent years. Whether you̵7;re a seasoned sneakerhead or fresh to the game, this guide will provide you with the knowledge and skills you need to effectively navigate the world of sneaker resale.

How to Start a Sneaker Reselling Business?

If you want to get into the sneaker community and resell sneakers then, learn about the newest trends, limited edition sneaker releases, and well-known companies in the sneaker market. With this information, you’ll be able to identify priceless sneakers that might bring a higher asking price on the secondary market. You can also refer to the Sneaker Reselling Guide to take your business from zero to a six-figure earning business.

The following steps are important to start a successful sneaker reselling business.

  1. Research Market Trends: Learn about the newest trends, limited edition releases, and well-known companies in the sneaker market. With this information, you’ll be able to identify priceless sneakers that might bring a higher asking price on the secondary market.
  2. Build Your Inventory: Start by purchasing high-demand and highly valuable used sneakers in this sneaker game. Rare sneakers may be purchased through a variety of outlets, including authorized retailers, internet marketplaces, and secondhand shops.
  3. Create Accounts on reselling Platforms: Register for accounts on well-known sneaker reselling apps and sites such as eBay, GOAT, and StockX
  4. Make a Budget: Decide how much money you are prepared to spend on buying sneakers to resell.
  5. Online presence: You may also begin reselling shoes by showcasing your sneaker collection on your own website or by using already-existing e-commerce platforms to streamline sales. Make sure your website is search engine optimized, and make use of social media to advertise your company and interact with potential customers.
  6. Local Events: Consider attending local sneaker conferences or events where you may display your inventory and network with other fans. Building a solid brand image via great customer service and dependable buying of goods can help you gain respect in the sneaker resale community.

Finding Sneakers to Resell: Where to Buy Used Sneakers?

Buying used sneakers for reselling

Knowing where to buy used shoes may be really useful when looking for sneakers to resell just to avoid fake sneakers. Sneaker Reselling has become a popular way for sneakerheads and company owners to convert their love into a profit. However, finding reputable places to buy used shoes may be challenging.

Online Marketplaces: The major option is to look at internet markets dedicated just to reselling sneakers. Sneakerheads looking for original and high-quality secondhand sneakers are heading to sites such as Stadium goods, StockX, GOAT, eBay and Grailed. These systems provide a secure marketplace for both buyers and sellers, validating legitimacy and facilitating transactions.

Social Media Groups: Another option is social media platforms like Instagram or Facebook marketplace/groups dedicated to sneaker reselling. These networks frequently include people who are passionate about shoes and eager to sell their collections at reasonable costs. Networking inside these groups can lead to useful relationships with vendors who do not list on larger marketplaces.

Local thrift stores and consignment shops: It can also help you discover used sneakers to resell. While they may need more time to look through inventory, you may come across hidden gems at low costs that may provide a big profit margin when resold.

Attending sneaker conventions or trade events: This may allow you to contact merchants directly and discover rarely seen things that can’t usually be found elsewhere. These events bring together collectors, enthusiasts, and dealers under one roof, making it an ideal place to find rare or limited edition shoes.

How to resell sneakers for profit?

Sneaker reselling for profit

The basic and the best practices for sneaker reselling is to do your research and remain up to date on the current sneaker trends.

Discover which sneakers have a high resale value. This varies based on brand popularity, limited edition releases, partnerships, and general demand. Keep an eye on sneaker release schedules and internet forums where fans may debate upcoming releases.

Once you’ve found the sneakers with potential for profit, it’s time to buy them. This may be accomplished through a variety of ways, including retail stores, online raffles or releases, and even networking with other sneaker reseller who may have what you’re searching for.

Making contacts inside the sneaker world is critical for success in reselling. Networking with other fans might help you learn about new releases and maybe gain access to unique purchasing options.

After purchasing sought-after sneakers at retail price, it is time to resell them for a profit. Online marketplaces such as StockX, GOAT, and eBay are prominent sites for selling sneakers. 

Optimize accurate descriptions and high-quality photos to attract potential customers and provide informative descriptions and good images of the shoes.

Keep a competitive pricing, look for similar postings and establish competitive prices to boost the chances of a speedy sale.

You must be able to ship orders quickly and keep open communication with consumers to create a great shopping experience.

Must take feedback and reviews, encourage pleased customers to submit positive feedback and reviews to help you gain reputation as a merchant.

To optimize your earnings when reselling shoes, consider timing (selling during peak demand), marketing (highlighting distinctive qualities), and customer service.

Best Shoes to resell in 2024

shoes reselling

Some of the best shoes to resell in 2024 would be:

Nike Air Jordan: Retro models, especially limited editions or collaborations, tend to have high resale value.

Adidas Yeezy: On the secondary market, Kanye West-designed shoes, particularly the more recent models and uncommon hues, may sell for costly amounts.

Nike SB Dunk high & Low: Collectors seek after both old and recent SB Dunk products, especially partnerships with companies or artists.

Nike Off-White: Collaborations between Nike and Virgil Abloh’s Off-White brand routinely command premium prices due to their distinctive style and restricted availability.

Nike Air Max: Certain Air Max models, such as limited editions or anniversary releases, can be sold profitably.

Adidas Originals: Some iconic Adidas models, like the Ultra-Boost, NMD, and collaborations with artists or designers, might be profitable on the resale market.

New Balance: Limited edition or collaborative releases from New Balance, particularly with companies like Concepts or J.Crew, might have a high resale value.

Asics Gel-Lyte series: Collectors seek collaborations and unique editions of Asics Gel-Lyte sneakers.


Reselling sneakers is a special way to convert your love of shoes into a successful business and get into this sneaker culture. You can succeed in the sneaker resale market and handle it with confidence if you use the advice and techniques in this article.

These guidelines will help you launch a successful sneaker resale company and take advantage of the global market for sneakerheads. Sneaker resale has countless opportunities for expansion and financial gain, regardless of your goals as an entrepreneur or enthusiast trying to supplement your income.

Frequently Asked Questions

Q. Is sneaker reselling profitable?

A. Yes! Sneaker reselling may be quite profitable. If you are lucky and you are good at observing the trend then you can even find yourself reselling a pair of sneakers you bought for $100 for $1,000! You only need to know which sneakers have that potential.

Q. Are you allowed to resell sneakers?

A. Yes, you are allowed to buy and resell sneakers. It’s not an illegal business as of now.

Q. What is the best sneakers resell site?

A. Some of the best resell shoes sites are  StockX, GOAT, and eBay, Stadium goods, Grailed.

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