May 21, 2021

Written byMohammad Yousaf

Air Jordan 1 Low OG Neutral Grey Release Date and Resale Guide

Air Jordan 1 Low OG Neutral Grey History, Estimated Resell, and Official Images

Following the highly anticipated Air Jordan 1 Retro High Neutral Grey, Jordan Brand attempts to arouse feelings of nostalgia yet again with a low-top version of that iconic colorway. The Air Jordan 1 Low OG Neutral Grey has a set release date of June 24^th for $130.

Stay tuned as we dive in for a detailed look!

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April had an incredible amount of profitable drops that were insanely hyped. May, however, is shaping up to be just as good if not better, read more about it here!

The Air Jordan 1 has remained a fan favorite for decades which is largely thanks to its unending array of colorways. One of the most memorable being the “Neutral Grey”.

Before we estimate resale for the Air Jordan 1 Low OG Neutral Grey. Let me walk you through its history.

Air Jordan 1 | A Brief History

In 1985, Nike made one of the best decisions they’ve ever made by signing Michael Jordan as their signature athlete.

At first, MJ was reluctant to join Nike as he actually didn’t like their shoes. He claimed that the soles on Nike sneakers were too thick which did not let him feel the court beneath his feet.

Jordan spent most of his early basketball days wearing his favorite Converse All-Star Highs. A sneaker that he wore to most of his games during his time at the University of North Carolina. Michael also wore them to the 1984 Olympics, just a year before he signed with Nike.

Then after being convinced by his mother to agree to the Nike deal, Michael received his very first signature sneaker, the famed Air Jordan 1 in the iconic “Chicago” colorway.

Designed by Peter Moore, these sneakers took design elements from the Air Force 1 and the Terminator, however, trimmed down the soles, as preferred by Michael.

When presented to MJ, he disparagingly called them “Clown”-like, however, learned to like them as time went by.

The rise in popularity and dominance of Michael Jordan was reciprocated by his signature Jordan 1 shoes. While MJ dominated the basketball courts, the Jordan 1s rapidly rose to become the most popular basketball sneakers on the market.

Eventually, transcending the sports world and becoming solid fashion statements on the streets.

The Air Jordan 1 Neutral Grey was one of the first colorways and is highly sought-after by collectors today. Although we saw a recent retro of the high-tops that resold for high profits, the Air Jordan 1 Low OG Neutral Grey will also definitely have some fans very excited.

But are the low-tops worth reselling in 2021?

Air Jordan 1 Low | Resale in 2021

The Air Jordan 1 Highs have always been the most popular Air Jordans. Always selling out within minutes if not seconds every time there’s a new release.

The mid-tops and low-tops however, aren’t as hyped but still very popular and growing in popularity. Research by GQ showed that since people can’t get their hands on the High-Tops anymore, they’re settling for mid-tops which used to be the least popular.

This dynamic shift may cause a decline in demand for Air Jordan 1 lows as demand for mid-tops gradually increases. For men, there’s a 200% increase in sales while it’s over 1000% for women since 2019.

The low-tops, on the other hand, aren’t nearly trending as much. On the other hand, most releases are still profitable but resellers have to be careful and do their research as AJ1 lows can just as easily brick.

To estimate resale for the Air Jordan 1 Low OG Neutral Grey 2021, let’s head over to the secondary markets.

Air Jordan 1 Low PRM Elephant Print

Retail Price: $110

Peak Resell: $400

Release Date: 03/20/2021

Colorway: WHITE/NEUTRAL GREY-SAIL-SMOKE GREY

This interesting colorway rocks a new take on the “Neutral Grey” colorway by taking design cues from the Air Jordan 3’s iconic elephant print.

Uppers consist of smooth white leather on the side panels, throats, and toe boxes while Neutral grey covers the scuff guards and heel tabs.

Grey textile covers the collars and tongues that sit above traditional white laces. The highlights of these shoes are the grey Swooshes and lower eye stays that are embellished by Elephant Prints.

Sail midsoles and grey outsoles complete the look.

On the secondary markets, you can buy these kicks for around $240 which is over $100 in gross profits for resellers. The Air Jordan 1 Low OG Neutral Grey will likely have a higher resale value.

Air Jordan 1 Low Black Toe

Retail Price: $110

Peak Resell: $660

Release Date: 04/01/2018

Colorway: WHITE/ATMOSPHERE-BLACK

The Air Jordan 1 Black Toe or “Atmosphere” is yet another hit by Jordan Brand.

Predominantly consisting of leather construction, this colorway features 3 color tones that do well to complement each other. White shaded side panels provide a clean base that’s contrasted by black leather Swooshes, eye stays, and scuff guards.

Perforated toe boxes also feature grey leather while black throats wrapped with black tongues feature white branding. Additional grey hues appear on the collars and heels that feature Jordan Wings embroidery.

Meanwhile, white midsoles and grey outsoles complete the look.

You can buy these sneakers for around $350 which is a decent $240 gross profit per pair.

Air Jordan 1 Low White Neutral Grey (2015)

Retail Price: $100

Peak Resell: $1,200

Release Date: 03/28/2015

Colorway: WHITE/SKY GREY-FOOTBALL GREY

The Air Jordan 1 Low Neutral Grey dropped back in March of 2015.

Coming in a full leather upper, this Air Jordan 1 Low features leather side panels with white overlays on the scuff-guards and eye stays, meanwhile grey leather covers the Swooshes and heels with embroidered white Jordan Wings logos.

The collars and the tongues feature white leather; the latter being contrasted by grey Jump-Man branding. Thick white midsoles and grey outsoles complete the design.

The average selling price for these sneakers has sky-rocketed ever since being released in 2015. From being sold to almost under retail to over $600 per pair currently. The Air Jordan 1 Low OG Neutral Grey will likely have a lower resale value since it’s a soft retro.

Air Jordan 1 Low OG Neutral Grey | A Detailed Look

Retail Price: $130

Estimated Resell: $300

Release Date: June 24^th/2021

Colorway: White/Neutral Grey-Particle Grey

This Air Jordan 1 Low follows in the footsteps of the ultra-popular Air Jordan 1 High ’85 Neutral Grey while also likely being directly inspired by the AJ1 Neutral Grey from 2015.

This low-top, however, deviates from its predecessors by rocking buttery suede overlays in the titular Neutral Grey color tones. However, they only appear sparsely on the lateral side Swooshes and heel tabs that are embroidered with Jordan Wings logos.

Particle Grey color tones are featured onto the tongues that wear matching “Air Jordan” branding. The likes of which also appear on the white footbeds.

Underfoot, midsoles are kept traditional with clean white shades while grey outsoles finish off the design.

How To Buy For Retail

You can buy these sneakers at select Jordan Brand stockists and Nike SNKRS. The retail price for men’s sizes is set at $130 per pair.

Estimated Resell

Just as their high-top counterparts, I believe these Jordan 1 Lows will sell out within minutes.

I wouldn’t expect the resale value to emulate that of the High-Top Jordan 1 Neutral Greys but good profits are still very likely. Using my estimated resell value, expect gross profits of around $180 per pair. That’s “Good” according to our Hype Meter.

Conclusion

Air Jordan 1 Low OG Neutral Grey

 Retail Price: $130

Estimated Resell: $330

Release Date: June 24^th/2021

Where to Buy: (Retail) Nike SNKRS

                       (Resale) GOAT

                                      Flight Club

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Have a profitable week everyone!

-Mohammad

Author

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.