As part of its Fall 2020 collection, the Jordan brand is consistently serving us with some jaw-dropping silhouettes in even more exquisite colorways. The pair which we will be dissecting today is none other than the Air Jordan 12 Retro University Gold.

The Air Jordan 12 Retro University Gold was initially scheduled to be released on July 18th, however, due to the supply chain restrictions (thanks to COVID-19) the release date has been postponed to the 24th of July. The retail price for the Air Jordan 12 Retro University Gold is $190.

Before moving forward, make sure that you’ve signed up below to stay updated with all the latest drops.

Feel free to skip to the Conclusion to read a condensed version of the entire article and find out the resale value of the Air Jordan 12 Retro University Gold.

Air Jordan 12 Retro University Gold

jordan 12 black yellow 130690 070 2

This colorway has been marked for purchase on every sneakerhead’s calendar. And why wouldn’t it be?

This air Jordan 12 silhouette comes in two primary color tones – a black leather upper with a “university gold” mudguard. The contrast between the two tones is so vivid that you can’t help take your eyes off of the sneaker.

Branding across the tongue of the sneaker is also done in the university gold colorway. The Air Jordan 12 Retro University Gold hosts a matte-finish across its metal eyelets. The outsoles have a similar color to that of the mudguard which allows both of them to blend with each other.

Jordan branding on the heel and on the lace guard finish up the design on this Air Jordan 12.

Where to Buy?

The Air Jordan 12 Retro University Gold will be available on select Jordan retailers and on the Nike SNKRS application on the 24th of July. Moreover, the sneaker is already selling on the StockX platform so if you want to pay the resale price premium, then you’ll be able to get your hands on University Gold from there.

Resale Value

I am sure that you skipped pretty much the entire article to come read this section only. Well, that’s not a problem at all. My job is to serve you with profitable sneakers and this section right here does my job for me.

First things first, the Air Jordan 12 silhouette is one of the most popular and it firmly holds it ground. Here are some of the previous Air Jordan 12 drops and how they performed.

Jordan 12 Retro OVO Black

OVO black

Released back in 2017 for a retail price of $225, the Jordan 12 Retro OVO Black sports a completely black upper with transitioning tones across the palette. On StockX, the sneaker has been resold for an average price of $400 across 141 sales. The peak resale price at one time reached almost $740 as well.

Jordan 12 Retro PSNY Olive

PSNY Olive

The PSNY Olive colorway was released way back in 2017 for a steep retail price of $300. The sales data has been fluctuating with sharp peaks and declines. After calculating the average across 34 sales on StockX, the average resale value comes to a total of $450. The peak resale on this one reached $700! And just today when I’m writing this article, the latest sale took place at $499. I guess people love their Air Jordan 12s.

Jordan 12 Retro OVO White


Where all my Drizzy Drake fans at? Because this Jordan 12 is a collaboration between one of the biggest hip-hop artists the world has ever seen. Ladies and Gentlemen, the Retro OVO White is a creation of Drake!

The sneaker comes in a completely white upper and since it’s the Air Jordan 12 silhouette – fans went crazy for this sneaker.

The sneaker retailed at $225 back in 2016 and the current average resale value on this is $697. Just last week, the OVO White had a resale of $924!

Jordan 12 Retro University Gold

Now coming back to the belle of the ball. The Air Jordan 12 Retro University Gold is one of our favorite Fall 2020 drops. And judging by its performance on StockX, it is everyone else’s as well.

So far there have been 42 sales for an average resale value of $425. According to the sales data, the peak resale was around $659 after which the price dropped drastically. However, the price is stable again and the sneaker is trading well on the market.

According to our estimates, the Jordan 12 Retro University Gold will have a resale value of around $390-420.


Sneaker: Jordan 12 Retro University Gold

Release Date: July 24th, 2020

Retail Price: $190

Resale Value: $390-420

So that’s it for today guys. Mark your calendars for the 24th and hope that the release date doesn’t get pushed further back.

Get Into The Sneaker Game

The sneaker resale game is tough and merciless. Whilst there is an opportunity for a whole load of profits to be made, there’s also a greater opportunity of losing your money. The one way to counter this is through following a set of practices that have shown success in the past and present.

Our Hypemaster Playbook was curated very carefully. Each aspect of the sneaker resale game is talked about in detail within this guide. This guide will teach you the fundamentals of identifying hot drops and then converting them into a sale for a profit.

Moreover, if you want additional help and tips, you can always join our winner’s circle. A place where we share valuable insider information with our most devoted and successful followers.

Lastly, make sure that you follow us on Instagram for all the latest shock drops and resale value guides.

Looking forward to speaking to you again,

Signing off for today!

jordan 12 black yellow 130690 070 6 jordan 12 black yellow 130690 070 5 air jordan 12 black yellow 130690 070 1 jordan 12 black yellow 130690 070 1 jordan 12 black yellow 130690 070 3

Take your reselling game to the next level



Haider Tahir

Haider first discovered the sneaker market a few years back by accident and has ever since been intrigued by how the market flows and moves. His favorite sneaker is the Jordan 1.


Your email address will not be published. Required fields are marked *