Union x Air Jordan 4 – Release Date 341983":0,"335559738":240,"335559739":0,"335559740":259}"> 

If you haven’t been living under the rock this month, then you know that the LA streetwear brand Union is taking a spin on the iconic Air Jordan 4. Union x Air Jordan 4 will be releasing in two colorways: Guava Ice and Off-noir on the 29th of August, 2020. 

*UPDATE* – The Off-Noir is now set to restock 16th of October and is recommended to hold as they will most likely rise in value over time.

Now if you’re new to our website, then, first of all, ask yourself “why did I take this long?” and after you’re done pondering for an answer, why don’t you check out the reviews of our Hypemaster Playbook right here

The Hypemaster Playbook is your source of entry into the sneaker resale world and it teaches you how to be a mega player in this big bad sneaker market.  

Union is no stranger to the Air Jordan silhouettes. Back in 2018, Union and Jordan joined hands to release the Jordan 1 Retro High Union Los Angeles Black Toe. The sneaker retailed for around $190 and since then it has had an average resale value of $1411 with the peak resale around $2600.  


But who or what even is Union? Let’s find out, shall we?  

Feel free to skip to the end of the article to read a summarized version and find out the resale value of the Union x Air Jordan 4.  

History of Union LA

The Union store opened its doors in New York, back in 1989, by Mary Ann Fusco and James Jebbia. The pair would be destined to found Supreme six years down the road. 

 In 1991, Union Los Angeles opened up and as fate would have it Gibbs got a job at Union New York around the mid-’90s. Gibbs built up capital from folding T-shirts at the Gibbs New York and then bought out the Union LA store from the owner – Eddie Cruz. 

 Gibbs had a different vision for the Union LA store – he wanted to introduce Japanese novel streetwear brands such as Bape, Visvim, WRAPS, and Neighborhood.  

As fate would have it, in 2009, the Union NY store closed and only Union LA remained. Union LA acts as a streetwear boutique offering a range of streetwear brands and only recently has the company introduced its own line of clothing as well.  

Union x Air Jordan 4 Guava Ice 


This Air Jordan 4 collaboration has probably had the most polarized views on social media. People either hate it or love it. When the first images leaked, the trolling was endless, and I was highly skeptical of the sneakers myself 

But since then, the Air Jordan 4 Guava Ice has grown on me and on the wider sneaker community as well. The colorway has been interesting, to say the least, but somehow, it just works. The pinkish hue coupled with the boney-white midsole leaves an impression on you.  

The Air Jordan 4 Guava Ice will be a Union LA exclusive and will retail for a price of $250. Now that’s a premium price for (hopefully) a premium sneaker.  

Union x Air Jordan 4 “Off-Noir” 


The Air Jordan 4 Union LA Off Noir takes a different direction than the Guava Ice in (obviously) terms of colors. The upper features a black, white, and blue mesh, suede, and nylon components.  

This Air Jordan 4 Union LA colorway is probably the most popular one with the buyers as it provides a “safe” colorway that people expect to fly off the shelves.  

The Union x Air Jordan 4 “Off-Noir” is expected for a wider release for a retail price of $250.  

Union x Air Jordan 4 Where to Buy 

The Air Jordan 4 Union LA Guava Ice will be a Union LA exclusive while the Air Jordan 4 Union LA Off Noir will be wider release. Both the sneakers will release on the 29th of August for a retail price of $250.  

Union x Air Jordan 4 Resale Price  

The two colorways: Guava Ice and Off-Noir are neck-to-neck in terms of resale price. Both the Air Jordan 4 colorways are fetching an average resale value of $1900 on StockX. The Off-Noir pair is a wider release and therefore will be easier to get a hold of but that doesn’t mean that it will have a lower resale value. In fact, our estimates show that they’re more popular because of their more “easy on the eye” colorway.

According to our estimates, the Air Jordan 4 Guava Ice will have an average resale price of $1800-2100 and the Air Jordan 4 Off-Noir will resale around $1500-2100.  


Sneaker: Union x Air Jordan 4  

Colorways: Guava Ice / Off-Noir 

Release Date: 29th August, 2020
Restock Date :16th October, 2020

Retail Price: $250  

Resale Value: Guava Ice – $1800-$2100

                       Off-Noir –  $1500-$2100 


The sneaker resale game is tough and merciless. Whilst there is an opportunity for a whole load of profits to be made, there’s also a greater opportunity of losing your money. The one way to counter this is through following a set of practices that have shown success in the past and present. 

Our Hypemaster Playbook was curated very carefully. Each aspect of the sneaker resale game is talked about in detail within this guide. This guide will teach you the fundamentals of identifying hot drops and then converting them into a sale for a profit. 

Moreover, if you want additional help and tips, you can always join our winner’s circle. A place where we share valuable insider information with our most devoted and successful followers. 

Lastly, make sure that you follow us on Instagram for all the latest shock drops and resale value guides. 

Looking forward to speaking to you again, 

Signing off for today!


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Take your reselling game to the next level



Haider Tahir

Haider first discovered the sneaker market a few years back by accident and has ever since been intrigued by how the market flows and moves. His favorite sneaker is the Jordan 1.


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